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Response This Week September 27, 2017

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27 Sep, 2017

DIGITAL EDITION

SEPTEMBER 2017

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NEW SHIP-RIGHT 120 8-23
NEW HYBRID 120 5-18
NEW DTM 120
NEW KANTAR 120 12-14
NEW DRMA 120

 


NEW MTC SHOW 468 9-13
INDUSTRY NEWS
Analysts Predict Holiday Cheer for Retailers 
NEW YORK – Several analysts have released outlooks for 2017 holiday spending. The gist: pretty, pretty, pretty good.
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Retailers Gearing Up – and Down – for Holidays 
NEW YORK – Target is increasing hiring, Macy’s is hiring fewer workers, and Walmart says it isn’t hiring at all for the 2017 holiday season.
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Facebook Releasing Russian Influence Ads to Congress 
MENLO PARK, Calif. – Facebook says it is offering detailed information about thousands of ads Russian operatives placed on the social network to congressional investigators who are examining Russia’s alleged interference in the 2016 presidential election.
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Lawmakers, Foreign Business Leaders Urge FCC to Halt Net Neutrality Repeal 
WASHINGTON – Democratic lawmakers are attempting to slow down the effort to gut net neutrality rules.
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Analyst: Pay-TV Losses Could Hit 5 Million per Year 
NEW YORK – Customer losses in traditional pay TV could soon hit 5 million per year, says RBC analyst Steven Cahall.
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NEW a2b 468 1-18
NEWS CORNER

Alternative furniture store Lovesac selects GoConvergence (GoCo) to create its first ever 30-second TV brand spot, radio campaign, and digital video content. GoCo's creative team uses high-end, 3-D animation for the ads.

Ad agency OpenJar Concepts Inc. celebrates its eighth anniversary in business. Adam Warren, CEO, and Reno Renaldo, president, are the co-founders.

a2b Fulfillment sponsors the Second Harvest Food Distribution in Greensboro, Ga., that distributed nearly 10,000 pounds of food to needy families in August. The event reached 221 families, representing 579 people.  

Curtis Kleinman & Associates, founded to facilitate payment processing for any vertical or billing model, is working with Swipe Payment Solutions and reputable other providers to offer multiple banking choices. “We're fully equipped for recent changes to payment processing,” Kleinman says.

Diray Media celebrates its 30th year in business planning and placing media for their clients’ products through direct response commercials and infomercials that include products from Flex Seal® liquid rubber to the Snuggie®, the blanket with sleeves.

Ad agency Partners + Napier promotes group account director Elaine Naum to senior vice president. She will continue to report to Managing Director Courtney Cotrupe, who said of Naum, “Over the years, Elaine has become a go-to source for the account leadership team.”

CBS Corp. joins a growing list of companies subscribing to Nielsen’s new national out-of-home (OOH) reporting service. The deal provides CBS with OOH viewing data, which include ratings for all programming and commercial content that aired on the network for live-plus-seven days of time-shifted viewing.

Canoe, an advertising tech company, says it has now inserted 100 billion TV commercials into cable systems on video-on-demand (VOD) programming since September 2012 when it began operation. The company provides dynamic ad insertion for national TV networks across pay-TV operators including Charter Communications, Comcast Corp., and Cox Communications.

YuMe Inc., a partner for video advertising leadership and innovation, introduces the YuMe Connected TV SDK to help publishers and advertisers engage audiences with TV-like, full-screen ad experiences on connected devices.

FedEx announces new shipping rates effective January 1, 2018. All subsidiaries – FedEx Express, FedEx Ground, and FedEx Freight – will increase shipping fees by an average of 4.9 percent. The company is also imparting additional surcharges across other services.

Almost half of adults 22 to 45 years old watch no content on traditional TV platforms, says a new study by Omnicom Media Group agency Hearts & Science. Instead, they’re consuming TV content and associated ads on streaming platforms.

TV advertising-tech platform Simulmedia inks a deal with real-time information provider Neustar for independent verification of its clients' TV campaigns. Simulmedia says its advertising clients will receive “neutral, independent” validation from Neustar’s MarketShare, verifying Simulmedia's guarantee of return on media investment for TV campaigns “that it recommends.”

UPCOMING DR EVENTS

FEATURED EVENTS:

Customer Expo, presented by Loyalty 360
Nov. 6-8, 2017 | Nashville, Tenn.
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DRMA Winter Bash
Dec. 5, 2017 | New York
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ERA D2C Convention 2017
Oct. 2-5, 2017 | Las Vegas
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&THEN: DMA 2017
Oct. 8-10, 2017 | New Orleans
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director of Annual Giving - Lander University
Location: Greenwood, S.C.
Posted: 9/7/17
View/Apply

Position: Director of Marketing - Harland Clarke
Location: New Braunfels, Texas
Posted: 9/1/17
View/Apply

Position: Email Marketing Manager - Cappex
Location:Chicago
Posted: 8/16/17
View/Apply

View All Jobs:
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