Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Response This Week September 24, 2014

Home Home Subscribe About Us Advertise Editorial
View this e-mail online   |  Add us to your Safe Sender List   |  Feedback   
24 Sep, 2017



Subscribe Today!




IAB’s Anti-Fraud Effort Stirs Debate 
NEW YORK – The Interactive Advertising Bureau (IAB) unveiled anti-fraud principles last week designed to “serve as a solid foundation on which to identify and eliminate fraudulent traffic – and the inventory it creates – from the advertising pool.”
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Public Knowledge to FCC: Block AT&T/DirecTV Merger 
WASHINGTON – Advocacy group Public Knowledge has told the Federal Communications Commission (FCC) that AT&T's proposed $49 billion merger with DirecTV would block competition from online video providers.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
CPG Brands Warming up to Programmatic 
NEW YORK – Consumer packaged goods (CPG) companies emerged as the second biggest spenders in the programmatic space (behind retail) in 2014’s second quarter. In first-quarter 2014, CPG was the fifth-highest-spending vertical.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Kantar: Cable Up, but Broadcast TV, Newspapers, Mag Ads Down in 2Q 
NEW YORK – The U.S. advertising market rose just 0.7 percent in 2014’s second quarter, according to Kantar Media. Even so, some media showed strength in the period, including cable TV, Spanish-language TV and Internet display advertising.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
FTC: Deliver in 30 Days or Issue a Refund 
WASHINGTON – The Federal Trade Commission (FTC) says Internet retailers must ship merchandise within 30 days of an online purchase – and if they can’t, they must offer a refund option, according to a report by news site
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati

NEW a2b 468 9-24-14


R2C Group promotes long-time Response Advisory Board member David Savage to the role of chief client officer. Savage joined the company in 2005 as executive vice president/managing partner when the agency acquired Philadelphia-area-based ATC Agency Services. The agency also won three Moxie Awards at the ERA D2C Conference in Las Vegas last week – the most awards won by any agency this year.

a2b Fulfillment is providing logistics and customer care services for the nonprofit Goodbye Malaria (, which works to increase awareness and help fund malaria eradication programs in Africa.

Extreme Reach Inc., a TV and digital video advertising solutions provider, releases an end-to-end technology solution to bridge TV and digital advertising operations and measurement. The company says the new release lets advertisers cut their advertising workflow steps by up to 50 percent and unify campaign measurement of all video advertising together, including traditional TV.

Horizon Media and Mercury Media sign separate deals that will integrate the i.Predictus platform into their respective proprietary data management systems. Horizon Media says the platform will help agencies and brands improve transparency in advertising. Mercury Media says the move makes it the first agency to offer built-in analytics and customer data warehouse capabilities that constantly measure, optimize and improve performance of large television campaigns.

Zumba Fitness LLC, which earned a nod as a Direct Response Marketing Alliance (DRMA) Marketer of the Year finalist last week, cuts its 90-second Zumba video, Let It Move You, into a 30-second ad that began airing on Monday.

PayPal places a full-page ad in The New York Times aimed at Apple Pay. The ad reads, in part, "We the people want our money safer than our selfies," a jab at the hack of naked celebs on Apple's iCloud. The campaign is part of PayPal's "People Rule" umbrella campaign running into 2015.

Subaru of America Inc. debuts its new ad campaign for the 2015 Subaru Outback that includes two national TV spots by director Lance Acord, known for his work on “Lost in Translation” and “Being John Malkovich.”

According to PQ Media, global digital and alternative media revenues increased 11.9 percent in 2013, accounting for 24.2 percent of the $1 trillion dollar advertising & marketing global ecosystem, which posted a 3.4-percent gain during the year. pays $4.6 million for the rights to use the .buy top-level domain name, outbidding Google and several other smaller companies.

Digital TV Research reports smart TV (Internet-connected TV sets) penetration is expected to double to 30.4 percent by 2020. Some 965 million TV sets are projected for 2020 versus 339 million by the end of this year – which is up from 103 million at the end of 2010.

TVGN, the CBS Corp. and Lionsgate jointly owned cable network, is getting a new network name, POP, furthering its transition from the former TV Guide Network. POP, in some 80 U.S. million homes, will launch in first-quarter 2015 with more than 400 hours of what the companies call "fan-fueled original programming."

In a Roll Call op-ed last week, Broadband for America co-chairs John Sununu and Harold Ford Jr. called for Congress to permanently extend the Internet Tax Freedom Act, which is set to expire November 1. They wrote, “Extending the ITFA should be a no-brainer.” Proponents say allowing the Internet to develop thus far free from unnecessary taxation has been vital to its growth, and leaving the door open now to new taxes could have wide-reaching, detrimental impacts.


COMING UP: Annual Summit 2014
Sept. 29-Oct. 1, 2014 | Seattle
More On Event

October 25-30, 2014 | San Diego
More On Event

DRMA Winter Bash
December 9, 2014 | New York
More On Event

View All Events


Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: PI/DR Manager - Suddenlink Communications
Location: College Station, Texas
Posted: 8/28/14

Position: Membership Assistant - Physicians Committee for Responsible Medicine
Location: Washington, DC
Posted: 8/25/14

Position: Brand Manager, Direct Mail Communications - Capital One
Location: Richmond, Va.
Posted: 8/22/14

View All Jobs:
Click Here

You are currently subscribed as {{lead.Email Address}}. Please do not reply to this message.
To update your subscription preferences, click here. If you want to leave this mailing list, simply unsubscribe. Refer to our Privacy Policy.
Response Magazine is a division of Questex LLC.
2600 Michelson Drive, Suite 1700, Irvine, CA 92612

© 2017 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited without written permission.
Home | Subscribe | Advertise | Contact    

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals