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Response This Week September 23, 2015

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23 Sep, 2015



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TV Driving Consumers' Digital Research; Video Capitalizing on It 
BOSTON – Marketers take note: consumers love video. And it appears that after seeing ads on TV, when they go to research the product, they like watching marketers' videos online. New studies back it up.
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Ad Spending Continuing at 'Lethargic Pace' 
NEW YORK – Analysts predict ad spending will lag U.S. economic growth for the fifth consecutive year in 2015.
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3.7 Percent 'Extremely Likely' to Cut Cord 
MINNEAPOLIS – A new survey says 3.7 percent of consumers are "extremely likely" to cut the cord in the coming year – up from 1.9 percent five years ago.
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TV Marketers Buying Closer to Airtime vs. Upfront 
NEW YORK – TV marketers are buying TV inventory closer to airtime – in the scatter market – vs. upfront, per Standard Media Index, which culls data from the booking systems of five of six media agencies, totaling 80 percent of all U.S. national advertising spending.
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AMC Selling TV Spots Programmatically 
NEW YORK – AMC Networks announces it will begin selling a "percentage" of its TV ad inventory to advertisers and agencies that want to buy it programmatically.
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NEW a2b 468 8-5-15

AdMore, an automated TV buying and independently owned programmatic platform, announces Kimberley Schraw as director of AdMore sales, Midwest; Melissa Rivera-Renet as director of the AdMore platform; and Waleed Khabbaz as director of sales.

Cuore Group, an in- and outbound call center, announces all of its first-class call center services are now PCI Level 1 certified. >

The Global Marketing Alliance invites industry players to attend its Direct Margarita International party on Monday, Oct. 5, at 6 p.m. at Papagayo, 283 Summer Street, in Boston during the Direct Marketing Association’s annual conference.

SocialCentiv, marketing software that helps businesses find new customers on Twitter, announces superior performance on return on investment across six vertical industries when compared to Google AdWords.

comScore Inc., the media measurement and analytics company, announces that Xmedia™ – which provides a total view of the consumer by measuring content consumption across all digital platforms and TV in a single tool – is now available in the U.S. This first-ever syndicated measurement solution allows users to create cross-media packages that combine properties from TV and digital to analyze unduplicated, incremental, and overlapped audience reach and engagement across platforms.

strong>Manhattan Pacific Productions produces a DRTV campaign for Lock & Rollin Flooring Solutions, a new flooring system to help consumers convert their unused attics to storage space. The campaign features Lynda Lyday, the host of more than 350 shows on HGTV and the DIY Network, along with Los-Angeles-based Tom Jourden.

3Cinteractive, a mobile marketing services provider, announces Kathleen Bowersox as senior director of talent management.

Vocalcom, a cloud-based call center software and sales acceleration technology provider, announces the launch of Click2Start for small- to medium-sized businesses. The solution simplifies call center set-up or modernization and allows businesses to leverage solutions without bearing the burden of upfront capital or additional IT investments.

News Corp. pays $90 million for Unruly, a so-called “social video” platform launched in 2006 to help brands distribute, track, and analyze the performance of branded video content online and via mobile media. News Corp. CEO Robert Thomson describes Unruly as a “feisty and creative company with a startup sensibility that fits perfectly with our own approach to developing businesses in the digital age.”

eMarketer reports digital ad spending will grow 15 percent this year in Canada, a solid growth rate for an advanced market. Digital display ads, especially video, will help drive that growth, along with mobile.

Comcast is raising the price of Internet and cable video services in some markets. The price hikes, which were first reported by newspapers in New Mexico and Oregon, will start Oct. 1.

Gray Television announces it has agreed to buy Schurz Communications’ TV and radio stations for $442.5 million. The acquisition will bring Gray operations to 49 television markets in 28 states, ranging from Wichita, Kan., and Augusta, Ga., to Anchorage, Alaska.



&THEN: DMA 2015
October 4-6, 2015 | Boston
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October 5-7, 2015 | Philadelphia
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DRMA Marketer of the Year Event
October 7, 2015 | Las Vegas
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ERA D2C Convention
October 6-8, 2015 | Las Vegas
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Account Executive - Marketing Maven Public Relations
Location: Camarillo, Calif.
Posted: 8/20/15

Position: Marketing Assistant - National Safety Council
Location: Itasca, Ill.
Posted: 8/12/15

Position: Modeling & Analytics Analyst - City National Bank
Location: Los Angeles
Posted: 8/3/15

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