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Response This Week September 21, 2016

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21 Sep, 2017



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FCC’s App Plan Draws Ire From Hollywood, Support From Writers Guild 
WASHINGTON – Several entertainment industry groups have banded together to oppose the Federal Communications Commission (FCC) Chairman Tom Wheeler’s proposal to require cable companies to make programs available through apps.
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Ad Groups to Improve Online Video Ads 
NEW YORK – Eight major industry groups are coming together to create stronger standards for delivering video ads.
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Twitter Debuts New App for OTT TV 
SAN FRANCISCO – Twitter has introduced a new app for live-streaming video on Apple TV, Amazon Fire TV, and Microsoft’s Xbox One.
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OTT Subs Rise 12% Since 2014 
DALLAS – The number of over-the-top (OTT) subscriptions to services like Netflix and Hulu has risen 12 percent during the past two years, says new research from Parks Associates.
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Digital Could Overtake TV Ad Spend by End of 2016 
NEW YORK – The ad industry is seeing acceleration in market share from analog to digital media. In fact, digital is expected to pass TV’s dominance of U.S. ad spending by the end of 2016, eMarketer reports.
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Chief Media, a direct response media buying agency and technology company, promotes John McTigue from CFO to COO; Christine Adams from account director to operations manager; and Nichole Splieth from account executive to account director. 

Heather Petersen, CEO of the National Merchants Association, a global merchant advocacy group and a leader in merchant services, addresses members of congress and federal regulators today on payments industry issues, with a focus on EMV migration as part of the Electronic Transaction Association Annual Capitol Hill Fly-in. 

Adblock Plus, the company that says it protects consumers from intrusive advertising, is now selling what it calls “acceptable ads” to marketers as it continues to block ads that it finds intrusive. Eyeo GmbH, Adblock Plus’s parent company, partnered with an ad-tech firm to build a new ad exchange and has been testing it for the past month.

The Direct Marketing Association (DMA) and the Winterberry Group say marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between the first and second quarters of 2016 in the U.S., and the rise is expected to continue into the third quarter. The two groups found that 40.9 percent of marketing pros said their organizations’ revenues from data-driven marketing activities grew at least somewhat from the first quarter to the second quarter. 

CoreMedia Systems and WideOrbit announce that inventory from broadcast TV stations participating in WideOrbit’s WO Programmatic TV marketplace will be available through CoreBuy TV and CoreDirect, the most widely used software for planning, purchasing and managing direct response advertising. 

The cable industry lobbying group National Cable & Telecommunications Association renames itself NCTA – The Internet & Television Association. “Just as our industry is witnessing an exciting transformation driven by technology and connectivity, NCTA’s brand must reflect the vibrancy and diversity of our members,” NCTA CEO Michael Powell says. 

Pinterest, the visual search and sharing network, rolls out a new “Promote” button that brands can use to launch Promoted Pin campaigns. After Pins have been “promoted,” brands can review or edit campaigns using Pinterest’s ad manager ad tool. Pinterest also released a creative best practices guide.

Video marketing platform Innovid and IPG Mediabrands partner to develop products to manage IPG Mediabrands’ delivery of over-the-top video globally. The collaboration will help IPG Mediabrands’ clients reach audiences at scale with content across multiple devices with innovations such as TV-to-mobile integrations that are designed to enhance user engagement.

Chinese demand-side platform iPinYou launches in the U.S. and opens an office in Bellevue, Wash., to help Chinese brands explore international markets. iPinYou has 59.8-percent share of China’s branded programmatic buying market. 

Polar says 55 percent of publishers term branded content and native placements as “sponsored.” Eighteen percent use “promoted” and the rest used “other” kinds of terms. Polar examined 65 of its partner websites that contained 137 native ad placements.

Videology, a software provider for converged TV and video advertising, partners with Screenvision Media to help advertisers to plan, buy, and execute data-enabled cinema ad campaigns with TV and video campaigns through a single platform. The partnership will let Videology clients apply online and offline household interest and transactional data assets to in-cinema ad inventory for advanced targeting. 

The Temkin Group finds that consumers who had positive emotional experiences with a brand were 15.1 times more likely to recommend the company, 7.8 times more likely to try new products and services, and 7.1 times more likely to purchase more from a company.



DRMA Winter Bash
Dec. 6, 2016 | New York
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ALSO COMING SOON: Annual Summit 2016
Sept. 26-28, 2016 | Dallas
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&THEN: DMA 2016
Oct. 16-18, 2016 | Los Angeles
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Digital Marketing Analyst - Talent Solutions Group
Location: Chicago
Posted: 8/19/16

Position: Marketing Automation Strategist - CallSource
Location: Westlake Village, Calif.
Posted: 8/17/16

Position: TV Ad Sales Manager - Continuum Media
Location: New York
Posted: 8/11/16

View All Jobs:
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