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Response This Week September 20, 2017

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20 Sep, 2017



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NEW a2b 468 1-18
Total 2017 U.S. TV Ad Spend Forecast as Flat; 22M to Cut Cord This Year 
NEW YORK – eMarketer is following other big media agencies’ advertising downgrades and is lowering its estimates for total U.S. TV advertising in 2017 – projecting just a 0.5-percent rise over the year before.
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Ad Trade Groups ‘Deeply Concerned’ About Apple’s Browser and Cookie-Handling  
WASHINGTON – Several major advertising trade associations expressed deep concerns about the cookie-handling functionality of Apple’s new Safari 11 browser, saying it could hurt user experience and campaign targeting.
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Disney Not Among 4K Movie Providers for Apple’s iTunes 
CUPERTINO, Calif. – Disney – typically one of Apple’s regular corporate partners – was missing from last week’s announcement of 4K movies coming to iTunes.
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Hulu Unveils Ad Campaign Touting TV Service  
SANTA MONICA, Calif. – Hulu’s ad campaign for its new live, linear TV network service has kicked off and features four national TV spots with actress Anna Kendrick.
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Comcast’s Roberts, Charter’s Rutledge Dish on TV Landscape 
NEW YORK – Comcast CEO Brian Roberts and Charter Communications Chairman and CEO Tom Rutledge took time at the Goldman Sachs Communacopia Conference last week to quell investor fears about subscriber losses.
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Data-driven creative agency R2C Group promotes Steve Diamond to the new role of chief creative officer from executive creative director. Operating from the agency’s Portland, Ore., headquarters, he oversees the creative work across three offices on both coasts.

Public relations firm Marketing Maven makes the Inc. 5000 list of fastest growing private companies in the U.S. During the past three years, the agency has grown at a rate of 118 percent, earning a ranking of No. 2886 on list. It has offices in Los Angeles and New York.

Peter Feinstein announces a new weekly radio show called “Business Rules with Peter Feinstein,” airing on Wednesdays at 11 a.m. Eastern on the VoiceAmerica Talk Radio Network. It tackles the nuts and bolts of business. Feinstein is president and CEO of Phoenix-based Higher Power Marketing and is a member of the Response Advisory Board.  

Awesomeness forms a branded content agency called Wildness. In 2015, Awesomeness launched Wildness as a youth marketing research firm aimed to help marketers understand the predilections and consumer habits of Generation Z – or those aged 12 to 24. However, the division has now been spun into a full-service creative agency that will provide research, strategy, creative, and talent to brand partners seeking to reach the coveted demographic.

Los Angeles-based independent agency Droga5 hires film executive and tech entrepreneur Dawn Thomas to head the shop’s first culture strategy and content innovation position. Last month, Droga5 launched a new “academy” designed to draw creative types outside of Adland to the industry.

Zobrist Consulting, an e-commerce systems integrator and business partner of IBM, launches Mobiecom, a mobile-first digital storefront designed for IBM Digital Commerce. Mobiecom turns window shoppers into customers as it removes barriers preventing consumers from viewing shopping sites, buying products, and checking out.

Simmons Research, a consumer intelligence firm, launches its Enhanced Media Measurement Study that provides marketers with in-depth insights into modern media consumption and consumer behavior in the United States.

AT&T CEO Randall Stephenson announces Time Warner TV networks will pursue additional addressable advertising efforts around DirecTV. “We are selling the addressable advertising within AT&T at a factor of two to three times what a company like Time Warner is able to get,” says Stephenson, speaking at the Goldman Sachs Communacopia Conference. “So, using this data, can Time Warner begin to get yields that look like what we are seeing in DirecTV and in AT&T? That’s a sizable number. And it’s a very, very sizable opportunity.”

Facebook is reportedly testing a new feature called Instant Videos, aimed at users with slow or costly data connections, that would let them download or cache clips on their phones for future consumption offline. Pre-loaded videos saved over Wi-Fi will be denoted with lightning bolt icons at the top right-hand corner of the player, according to Techcrunch – which notes that the pilot test, among a small percentage of Android users, arrives as Facebook has rolled out Watch, its new video platform for episodic shows.

Hub Entertainment Research reports that 64 percent of TV viewers say they’re watching Hulu more than they were a year ago. Hub adds that 56 said they were watching more Netflix than they were 12 months ago. The same percentage also reported an uptick in Amazon viewing. The number of respondents indicating greater use of Hulu was bigger than the corresponding upticks in Netflix and Amazon usage. However, a greater number of viewers, 13 percent, also reported watching less Hulu during the past year.

The National Retail Federation (NRF) reports retail sales in August decreased by 0.2 percent from July on a seasonally adjusted basis. The NRF numbers exclude automobiles, gasoline stations, and restaurants. Also, the U.S. Commerce Department said data for July was revised to show sales increasing 0.3 percent instead of the previously reported 0.6 percent jump. The biggest decrease was in online and non-store sales, which fell 1.1 percent. Sales at apparel stores fell 1 percent.

More business-to-consumer companies value social media compared to business-to-business companies, according to a new survey from Clutch, a B2B ratings and reviews firm.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director of Annual Giving - Lander University
Location: Greenwood, S.C.
Posted: 9/7/17

Position: Director of Marketing - Harland Clarke
Location: New Braunfels, Texas
Posted: 9/1/17

Position: Email Marketing Manager - Cappex
Posted: 8/16/17

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