OpenJar Concepts Inc. hires Matt Becker as chief operating officer and in-house counsel, and Shaia Ash as manager of partner relationships.
Marketing Maven appoints Andrea Pass as vice president, media relations. She’ll be based in New York and oversee national, regional, and local media relations outreach for clients in such categories as consumer products, lifestyle, B2B, non-profits and more for the full-service public relations and integrated marketing firm.
Argo Marketing Group, a sales and customer engagement center, earns a ranking of No. 674 in the 2015 Inc. 5000 list of fastest growing companies in the U.S. This is Argo Marketing Group’s third consecutive year on the list, after ranking No. 821 in 2014, and No. 1,467 in 2013.
Lincoln Media Services promotes Shelby Schmidt to director of operations. She was previously director of marketing.
Audrey Nethery, a six-year-old dancing sensation, opened the International Zumba Conference last month in Orlando, Fla. Her opening act has gone viral with more than 4.5 million views. Zumba spotted Nethery’s talent on her Facebook page. For more, visit: http://www.upworthy.com/watch-this-6-year-old-dominate-zumba-and-promote-a-good-cause-while-shes-at-it?c=ufb1.
Fulfillment Express Inc. announces its newly redesigned website, www.fex.com, that more closely reflects its business today.
The Direct Marketing Association says Illinois’s governor has issued an amendatory veto on Illinois Senate Bill 1833, which the association says threatens data-driven marketing under with massive regulatory burdens.
Cross MediaWorks, a private equity-backed aggregator of broadcast, cable and Hispanic TV advertising, acquires BlackArrow, a developer of the ad-supported video-on-demand marketplace. Terms were not disclosed. Cross MediaWorks said the addition of BlackArrow will bolster its reach and will be integrated with Cross MediaWorks’ existing media sales organization, Cadent Network, as well as its creative advertising services unit, The Cross Agency.
ABC Entertainment names Horizon Media as its digital media agency of record. The agency’s Los Angeles office will oversee all digital media planning and activation for the network’s daytime, prime-time, and late-night entertainment programming. Horizon’s responsibilities will include video, display, social, mobile, search, and programmatic, as well as social community management.
Flipboard adds video to its promoted stories program. Brands can submit their television-quality commercials and bring them to the digital magazine app. The video ads will feature Cinema Loops, which are three-to-eight-second segments of the file and are meant to entice viewers to click through in order to watch the entire video.
Discovery Communications launches Discovery VR (virtual reality) with a slate of original content, show extensions and plans for additional short-form programming that will be offered across several platforms. Initially, Discovery VR is offering original short-form virtual reality “experiences.” These feature content from Discovery and Science Channel and Discovery Digital Network brand.
The Federal Trade Commission (FTC) calls for original research into privacy and security issues, including how “vulnerabilities” might be exploited to harm consumers. The agency will address the research on Jan. 14 at a conference about privacy. “We want to increase the FTC’s engagement with the technology community in order to more effectively encourage innovation that is protective of consumer privacy and security,” FTC Chairwoman Edith Ramirez said in a statement. “Our goal is to have leading experts in privacy and data security sit at the table with us and other policymakers to discuss their original research findings and the implications for consumer privacy.”