Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Response This Week September 18, 2013

Home Home Subscribe About Us Advertise Editorial
View this e-mail online   |  Add us to your Safe Sender List   |  Feedback   
18 Sep, 2017


Response Magazine August 2013

Subscribe Today!

Join The DRMA Today!

a2b Fulfillment

KSL Bankruptcy Clouded by Alleged Embezzling 
LOS ANGELES – The closing of independent media agency KSL Media, which had a strong footprint in the direct response space, especially with hybrid brand clients, is shrouded in ugly allegations of embezzling.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Web Video Viewership Still Low Amid Heavy Ad Spend 
NEW YORK – Nielsen reports Web video accounts for just 2.3 percent of total TV viewing, which includes traditional Web video, YouTube and TV streamed on the Web by companies like Hulu and Netflix.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Streaming TV Engaging Viewers 
MOUNTAIN VIEW, Calif. – Those streaming content to their TV – using a smart TV, set-top box, game console or companion device – are the most engaged, especially with live content, says a new study from Ooyala, a digital video technology company.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Traditional Ad Spend Falling, Digital Rising 
DURHAM, N.C. – Spending on traditional advertising – non-Web or other digital channels – will drop 2.1 percent during the next year, says a survey from the Duke University Fuqua School of Business, conducted from July 16 to August 6.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Disney Positive on Retrans Fee, Pay-TV Alternatives 
MONTEREY, Calif. – Revenues from retransmission revenues could surpass $3 billion in 2013, says media analytics firm SNL Kagan. MediaPost reports that some TV networks believe they might see $400 million to $500 million per network per year by 2015 – and as much as $1 billion a year by 2017.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati

Photo Gallery


TV personality and actress Melissa Rivers will star in Thane Direct’s infomercial for the global roll-out of the company’s Slim ‘N Lift Infused, the newest addition to the Slim ‘N Lift line that has redefined the undergarment category in both direct response and retail.

a2b Fulfillment, a third-party logistics provider with a specialty in consumer-direct order fulfillment and customer service, announces an expansion of climate-controlled warehouse space in Greensboro, Ga. The addition gives a2b more than 52,500 cubic feet of climate-controlled warehouse space, double its previous plot.

Hawthorne Direct, a full-service brand response advertising agency, promotes Tammy Shull to executive director, administration and human resources. Shull will remain based in the company’s Fairfield, Iowa offices.

TMS Call Centers welcomes Clint Gearheart as executive vice president of business development and operations. He will head the strategic development of client campaigns and projects while expanding the company’s efficiency.

Kingstar Media, a Canadian direct response media company, announces that effective October 1, the management team from Duit Direct, led by Joe Dias, will be integrated into the company.

As Seen On TV Inc. (OTCQB: ASTV), the product marketing company and online shopping destination, announces its first “Swim With the Shark” event that lets inventors and entrepreneurs pitch their products to Kevin Harrington and his product development team. Harrington is As Seen On TV’s chairman and an original investor shark from ABC’s “Shark Tank.” The event is slated for Las Vegas, during next week’s D2C Convention., a brand of As Seen On TV Inc., unveils its new technology platform powered by FoodCare Inc. eDiets will now offer online weight management and wellness lifestyle applications and products directly supported by the hottest celebrities and world-renowned weight-loss experts committed to helping people improve their health and get in shape. Also, eDiets welcomes back John McGran to serve as chief editor. McGran, who served as editor-in-chief for eDiets from 2000-2007, will share his editorial experience with celebrities and diets to drive content and community growth.

Exceptional 3D, a three-dimensional tech company, finishes converting the trailer for “Metallica Through The Never” from two dimensions to three dimensions with partner and 3D digital signage network operator, Travel Plaza TV. “Metallica Through The Never” premiered last week at the Toronto International Film Festival.

As it prepares to be spun off from Time Warner, Time Inc. announces it has acquired all of American Express Publishing's magazines, including "Travel + Leisure," "Food & Wine," "Departures," "Executive Travel" and "Black Ink."

Consumers are now “cord-cheating” by turning to Netflix, Redbox and Hulu rather than the video-on-demand (VOD) services provided by their pay-TV company, says a report from video discovery service Digitalsmiths. The report says more than two-thirds of smartphone and tablet users haven’t downloaded their pay-TV provider’s app (over half didn’t even know their pay TV provider had an app) and nearly three-quarters never buy movies to watch from the video-on-demand service.

CBS CEO Leslie Moonves says this month that within three to five years, there will be parity pricing for ad positions whether on CBS or streamed on In an interview on CNBC, he adds, “We won’t care where you watch the shows.”

Twitter Inc. announces (via a tweet) that it has confidentially filed for an initial public offering with U.S. regulators. By filing confidentially, Twitter does not have to lay bare for scrutiny details of its financial status in the initial stages.



DRMA Marketer of the Year Event
September 25, 2013 | Las Vegas, NV
More On Event

ERA D2C Convention 2013
September 24-26, 2013 | Las Vegas, NV
More On Event Annual Summit 2013
September 30-October 2, 2013 | Chicago, IL
More On Event

October 12-17, 2013 | Chicago, IL
More On Event

View All Events


Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: DRTV Manager - Hampton Direct
Location: Woodland Hills, Calif.
Posted: 8/30/13

Position: Manager, Marketing Retention & Analytics - Comcast
Location: Manchester, N.H.

Position: Class Giving Officer - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 7/8/13

View All Jobs

You are currently subscribed as {{lead.Email Address}}. Please do not reply to this message.
To update your subscription preferences, click here. If you want to leave this mailing list, simply unsubscribe. Refer to our Privacy Policy.
Response Magazine is a division of Questex LLC.
2600 Michelson Drive, Suite 1700, Irvine, CA 92612

© 2017 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited without written permission.
Home | Subscribe | Advertise | Contact    

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals