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Response This Week September 17, 2014

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17 Sep, 2017



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Tristar Products Wins Sixth Annual DRMA Marketer of the Year Award 
LAS VEGAS – Tristar Products won the sixth annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award Wednesday night, crediting its key 2014 releases – Power Pressure Cooker XL and Copper Wear – and the continuing retail excellence of its other brands. The award was presented in front of more than 800 attendees at a ceremony and cocktail event at Drai’s Rooftop Nightclub at The Cromwell.
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Response Expo Nominated for Prestigious TSNN ‘Best in Show’ Award 
BROOKFIELD, Wis., and SANTA ANA, Calif. – Response Expo, the leading event for professionals in the direct, digital and data-driven marketing business, has been nominated for the prestigious “Best in Show” award – a coveted honor celebrating trade show excellence – by the leading voice in North American trade show news, Trade Show News Network (TSNN).
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Twitter Testing New Buy Button  
NEW YORK – Twitter has started testing a “buy” button embedded in posts that lets users buy products with a couple of clicks.
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Programmatic Expanding Into Video 
NEW YORK – A new survey by AOL Platforms says 84 percent of ad executives in the United States buy display ads using programmatic buying, with about 58 percent doing so for video, and 60 percent buying in this fashion for mobile ads.
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Internet Trade Group Tells FCC ‘No Online Fast Lanes’ 
WASHINGTON – The Internet Association, representing Google, Facebook, Amazon and other Web companies, has asked the Federal Communications Commission (FCC) to prohibit broadband providers from creating online fast lanes.
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NEW IFS 468 4-23


Mercury Media, an independent full-service performance media company, names Andrew McLean chief executive officer. Widely recognized for his leadership of media agencies and client-focused operations, McLean brings more than 25 years of strategic marketing and media experience to Mercury.

TransFirst®, a transaction processing services company, and InvisiCorp Inc., makers of InvisiPay, team to integrate the InvisiPay product into Transaction Express®, TransFirst’s proprietary payment gateway. 

Michael Alden, president and CEO of Blue Vase Marketing LLC, a DR marketing firm, is recognized by the Boston Business Journal as one of 2014’s “40 Under 40” honorees. 

Hawthorne Direct, a full-service brand response ad agency, names Steve D’Amico as the agency’s new vice president/account director. 

Dan Zifkin, founder and CEO of leading media buying and management agency Zephyr Media, launches Vibrant TV (, America’s full-time network offering all genres of entertainment from around the world in English. The 24/7 programming service began broadcasting September 15 on Galaxy 23.

Media Analytics, publisher of the IMS Report, partners with DNA Response to create real-time, third-party attribution measurement model. The companies say brand marketers using DRTV advertising can now determine the multi-channel media efficiency ratio of their ad on their third-party online retail marketplace sales.

Sixty-three percent of a survey of media executives from 24 countries expect 4K TV usage – so-called ultra HDTV --  to be mainstream within five to seven years, per Luxembourg-based Intelsat S.A. Already, 42 percent of these executives have decided to launch a 4K TV service, with 23 percent planning to launch in less than four years.

CBS expands its “Eye-lert” system that notifies viewers about last-minute time changes for prime-time programming. “Eye-lert” will now feature mobile push notifications for the CBS iOS app. In addition, for doubleheader NFL Sundays, CBS’ entire schedule will shift forward 30 minutes in the Eastern and Central Time Zones.

Marketing technology firm Unruly unveils a new in-feed video ad format designed for mobile devices that can adapt to the look and feel of the Web page on which the ad appears in real time.

Twitter is selling $1.3 billion in convertible bonds that will likely fund future investments and acquisitions. Twitter already snatched up Namo Media and TapCommerce this year – both were intended to improve Twitter's mobile ad efforts.

A recent survey of media buying agencies by Strata finds that 45 percent of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53-percent increase. Overall, 67 percent of agencies say that their clients’ primary focus for campaigns is video advertising (including traditional TV, cable, and network, as well as digital video).

Nielsen reports that since second-quarter 2012, Americans between the ages of 18 and 34 have increased online video viewing by 16 minutes a day and decreased TV watching by 10 minutes.


COMING UP: Annual Summit 2014
Sept. 29-Oct. 1, 2014 | Seattle
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October 25-30, 2014 | San Diego
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DRMA Winter Bash
December 9, 2014 | New York
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View All Events


Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: PI/DR Manager - Suddenlink Communications
Location: College Station, Texas
Posted: 8/28/14

Position: Membership Assistant - Physicians Committee for Responsible Medicine
Location: Washington, DC
Posted: 8/25/14

Position: Brand Manager, Direct Mail Communications - Capital One
Location: Richmond, Va.
Posted: 8/22/14

View All Jobs:
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