Mercury Media, an independent full-service performance media company, names Andrew McLean chief executive officer. Widely recognized for his leadership of media agencies and client-focused operations, McLean brings more than 25 years of strategic marketing and media experience to Mercury.
TransFirst®, a transaction processing services company, and InvisiCorp Inc., makers of InvisiPay, team to integrate the InvisiPay product into Transaction Express®, TransFirst’s proprietary payment gateway.
Michael Alden, president and CEO of Blue Vase Marketing LLC, a DR marketing firm, is recognized by the Boston Business Journal as one of 2014’s “40 Under 40” honorees.
Hawthorne Direct, a full-service brand response ad agency, names Steve D’Amico as the agency’s new vice president/account director.
Dan Zifkin, founder and CEO of leading media buying and management agency Zephyr Media, launches Vibrant TV (www.vibrant.tv), America’s full-time network offering all genres of entertainment from around the world in English. The 24/7 programming service began broadcasting September 15 on Galaxy 23.
Media Analytics, publisher of the IMS Report, partners with DNA Response to create real-time, third-party attribution measurement model. The companies say brand marketers using DRTV advertising can now determine the multi-channel media efficiency ratio of their ad on their third-party online retail marketplace sales.
Sixty-three percent of a survey of media executives from 24 countries expect 4K TV usage – so-called ultra HDTV -- to be mainstream within five to seven years, per Luxembourg-based Intelsat S.A. Already, 42 percent of these executives have decided to launch a 4K TV service, with 23 percent planning to launch in less than four years.
CBS expands its “Eye-lert” system that notifies viewers about last-minute time changes for prime-time programming. “Eye-lert” will now feature mobile push notifications for the CBS iOS app. In addition, for doubleheader NFL Sundays, CBS’ entire schedule will shift forward 30 minutes in the Eastern and Central Time Zones.
Marketing technology firm Unruly unveils a new in-feed video ad format designed for mobile devices that can adapt to the look and feel of the Web page on which the ad appears in real time.
Twitter is selling $1.3 billion in convertible bonds that will likely fund future investments and acquisitions. Twitter already snatched up Namo Media and TapCommerce this year – both were intended to improve Twitter's mobile ad efforts.
A recent survey of media buying agencies by Strata finds that 45 percent of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53-percent increase. Overall, 67 percent of agencies say that their clients’ primary focus for campaigns is video advertising (including traditional TV, cable, and network, as well as digital video).
Nielsen reports that since second-quarter 2012, Americans between the ages of 18 and 34 have increased online video viewing by 16 minutes a day and decreased TV watching by 10 minutes.