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Response This Week September 16, 2015

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16 Sep, 2017



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Report: Advertising Shifts ‘Irrevocably Away From TV’  
NEW YORK – Reports from MoffettNathanson Research conclude “there is little doubt that both behavior and advertising have shifted irrevocably away from TV.”
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Verizon Unveils Free Mobile TV 
BASKING RIDGE, N.J. – Verizon Communications has announced the start of a free, ad-supported mobile streaming service called Go90. The name references viewers turning their mobile phones 90 degrees to watch streaming and on-demand TV programming.
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Apple TV to Allow Consumers to Shop 
SAN FRANCISCO – Apple reports that, starting next month, consumers will be able to buy goods on their Apple TV.
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Broadcast, Cable Upfront Spending Declines Continue 
NUTLEY, N.J. – Broadcast and cable TV continue to see upfront advertising spending declines. Broadcast TV is now in its third consecutive year of drops and cable is in its second year.
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Ragner Technology, Tristar Products Sue TELEBrands, True Value in Hose Dispute 
WILMINGTON, Del. – Ragner Technology Corp. and Tristar Products Inc. filed suit in a U.S. District Court in Delaware on Aug. 26, claiming patent infringement associated with the use, marketing, and sales of the Pocket Hose by TELEBrands Corp., True Value Co., and Scott True Value Hardware Inc.
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NEW a2b 468 8-5-15

YANGAROO Inc., a digital media management and distribution company, updates its technology platform, an extension of YANGAROO’s patented Digital Media Distribution System, which provides a new look and user interface that’s faster, more responsive, and optimized for use on desktops, laptops, tablets, and mobile devices.

Concepts TV Productions announces new hire Rachel Leskanic as a production assistant.

Thumbtack, a home-services start-up backed by Google Capital, selects agency Hardtack Creative to produce new 30-second branded response TV spots. "Thumbtack is a terrific start-up success story, and we're thrilled they selected Hardtack Creative to create new spots for them," agency president Carter Baldwin said.

Programmatic television supply-side platform clypd announces the appointment of Pete Doe as chief research officer. Doe was formerly senior vice president of data science at Nielsen.

CNN plans to stream Wednesday night’s Republican presidential debate for free, and without the need for any cable authentication, Mashable reports.

Programmatic ad tech firm AppNexus’ beta money-back guarantee program that lets clients can get back what they paid if the inventory purchased is not up to par moves forward as DoubleVerify.

Unified Social raises $30 million in a new round of funding led by iHeartMedia, formerly Clear Channel. Other investors in the latest round of funding include Advance Publications, Upfront Ventures, and the Foundry Group. Unified will use the money to expand its social media advertising platform, which collects data from a range of online sources in order to target consumers more effectively, as well as develop new products and bring them to new markets.

In a potentially precedent-setting case, subscribers of streaming services like XBox Live and Spotify are suing the city of Chicago over its controversial tax policy on digital entertainment. “The challenge to the tax policy … is important because it could help define the power of cities and states to tax parts of the Internet economy,” Fortune reports.

TiVo introduces TiVo Lite, a platform for low-end, non-DVR set-tops that relies on middleware from Cubiware, which TiVo purchased for $27.5 million last spring. TiVo Lite is targeted at cable operators as a low-cost way to port TiVo's advanced video system to customers who don't have advanced set-tops.

Comcast Wholesale announces a new turnkey streaming service that it will market to a range of programmers and video distributors, including over-the-top service providers. The service is designed to allow content owners to post, manage, and enable ad- or subscription-supported live, over-the-top, channel experiences to any device.

ZenithOptimedia reports that global ad spend growth this year will reach 4 percent to $554 billion – a downgrade of nearly a full percentage point compared to its initial forecast for the year. Spending growth in North America will lag the global pace this year, with a 3.5-percent increase.

According to Yesmail Interactive, the fourth quarter of the year not only generates between 20-40 percent of retailers’ annual revenue, but it also boasts the largest number of holidays that marketers could use to boost engagement and maximize revenue.



&THEN: DMA 2015
October 4-6, 2015 | Boston
More On Event Annual Summit 2015
October 5-7, 2015 | Philadelphia
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DRMA Marketer of the Year Event
October 7, 2015 | Las Vegas
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ERA D2C Convention
October 6-8, 2015 | Las Vegas
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Account Executive - Marketing Maven Public Relations
Location: Camarillo, Calif.
Posted: 8/20/15

Position: Marketing Assistant - National Safety Council
Location: Itasca, Ill.
Posted: 8/12/15

Position: Modeling & Analytics Analyst - City National Bank
Location: Los Angeles
Posted: 8/3/15

View All Jobs:
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