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Response This Week September 14, 2016

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14 Sep, 2017



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Nutrisystem Wins Eighth Annual DRMA Marketer of the Year Award 
LAS VEGAS – Nutrisystem claimed the eighth annual DRMA Marketer of the Year Award Wednesday night, thanks to powerful omnichannel campaigns for its Uniquely Yours and Turbo10 products, retail expansion, and an improved e-commerce customer experience.
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Election Ad Spend to Lift Ad Market 5 percent 
NEW YORK – Media spending in the U.S. in 2016 will hit $204.8 billion, a 5-percent increase from 2015 (up from a previous prediction of 4.7 percent), says a new forecast by Carat, an arm of Dentsu Aegis.
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FCC Chief Wants Cable Providers to Create Apps 
WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is proposing that cable and satellite providers make TV programs available to subscribers via apps.
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Advertisers Buying Into Podcasts; 65% of Consumers More Likely to Buy After Listening 
NEW YORK – According to a new Interactive Advertising Bureau (IAB) report, 65 percent of listeners said podcast ads increase purchase intent.
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Adobe Unveils Ad Insertion for TV Everywhere 
NEW YORK – Adobe has unveiled dynamic ad insertions that can replace an ad that’s set to be broadcast with an individually targeted ad that’s either live or on demand, eMarketer reports.
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Chief Media announces All Screen Solutions, a holding company for Chief’s investment in FuturesMedia. Scott Paternoster, founder and president of Chief Media since 2001 will oversee All Screen Solutions as CEO, while Vic Golio, long-time executive vice president, becomes president of Chief Media. Josh Winograd remains president of FuturesMedia.

KPI Direct, an independent marketing agency, launches Rivet Digital, a partner agency that brings greater accountability and profitability to digital marketing programs.

Kingstar Media announces that Wayfair Inc., one of the world’s largest online destinations for home furnishings and décor, has joined its e-commerce portfolio. Kingstar is using branded direct response TV to bring Wayfair’s offerings into Canadian homes.

“The Jimmy Dean Show” infomercial has chosen Newton Media as agency of record. The program, hosted by Whisperin’ Bill Anderson and Donna Dean Stevens, will include clips of Dean’s musical variety show series and sell the Season One DVD with 13 episodes. 

OpenJar Concepts Inc. celebrates its seventh anniversary. 

Media Design Group hires Suzie Wilhelm as director of client service. Wilhelm is an 18-year veteran of the direct response business and has worked with Beachbody, Instyler, Guthy-Renker, Texture Magazine, US Tech, Zumba, and IPSY. 

eMarketer predicts messaging app Snapchat will generate $366.7 million in ad revenue this year and that figure will jump to $935.5 million, next year.

Samba TV partners with MediaMath to offer advertisers audience targeting tools and custom segmentation, further integrating TV and digital ad buying. Samba TV will help MediaMath clients identify unique audience groups based on behavioral and purchase data. Samba will allow advertisers to target viewers of individual shows and events and will enhance reach to cord cutters.

Word-of-mouth researcher Keller Fay Group debuts a new social media tracking system – TotalSocial for TV – this fall that will include offline conversations about TV shows. CBS will be the first client using the new system. 

Google acquires Apigee for $625 million. Apigee, an application programming interface management tool, lets developers integrate with outside apps and services. API management will become more important as companies increasingly find ways to integrate functions into mobile apps.

Global media company Matomy releases its myDSP service, a self-serve demand-side platform that consolidates the steps marketers take to launch an ad campaign. myDSP features: direct access to more than 40,000 publishers; granular control over targeting options and media sources; a micro-bidding feature that allows buyers to apply varied CPM bids throughout a single campaign; and a reporting suite.

LinkedIn offers conversion tracking to help advertisers track results of campaigns and improve the ROI on their ad spends with its “Campaign Manager” tool. Advertisers can adjust features like audience targeting, campaign design, budget spend and more.



DRMA Winter Bash
Dec. 6, 2016 | New York
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ALSO COMING SOON: Annual Summit 2016
Sept. 26-28, 2016 | Dallas
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&THEN: DMA 2016
Oct. 16-18, 2016 | Los Angeles
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View All Events


Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Digital Marketing Analyst - Talent Solutions Group
Location: Chicago
Posted: 8/19/16

Position: Marketing Automation Strategist - CallSource
Location: Westlake Village, Calif.
Posted: 8/17/16

Position: TV Ad Sales Manager - Continuum Media
Location: New York
Posted: 8/11/16

View All Jobs:
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