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Response This Week September 13, 2017

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12 Sep, 2017



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Apple Reveals New Products Including Apple TV Box 
CUPERTINO, Calif. – On Tuesday, Apple unveiled a plethora of new products – headlined by its new Apple TV box and three upgraded versions of its iconic iPhone as part of the product’s 10th anniversary.
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YouTube Unveils Ad Campaign Targeting the Ad World 
SAN BRUNO, Calif. – YouTube is running its first ad campaign designed to persuade advertisers to spend their money on the video service.
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FTC’s New Endorsement Guides Get Tough on Disclosures 
WASHINGTON – Endorsers on social media need to disclose any connections with businesses when writing reviews and posting, the Federal Trade Commission (FTC) advises in its new endorsement guidelines.
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Study: Broadcast-Only TV Households up 41% Since 2012; Younger Viewership Rises 
NEW YORK – The number of broadcast-only TV households has risen 41 percent to 15.8 million during the past five years, according to a new study from Nielsen, commissioned by broadcaster Ion Media.
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Streaming TV Bundle on Tap for Non-Sports Fans 
NEW YORK – Discovery, Viacom, A+E Networks, AMC Networks, and Scripps are partnering to offer a new streaming service for viewers tired of paying for TV sports channels they don’t watch.
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InQuest Communications adds Jason Kozma to its family of fitness trainers. Kozma, a former Mr. America, is a body transformation artist with more than 20 years’ experience in bodybuilding, training, and nutrition.

XB Logistics announces it has become a certified member of the U.S. Customs-Trade Partnership Against Terrorism program, a voluntary government-business partnership to encourage importers to take an active role in promoting and ensuring the integrity of supply chain and border security.

Media Design Group reports clients using the company’s Tradr platform are seeing “great success.” Tradr, a TV supply side platform for advanced TV audiences, uses comprehensive Nielsen and comScore audience data that, when combined with first-party data, delivers plans that can reach hyper-targeted households.  

DRMetrix announces its new Global Search and Advertiser Pages that make finding the 27,000 creatives, 6,800 brands, and 3,800 advertisers in its AdSphere database easier to find.

OTT set-top-box provider Roku launches its own channel to help promote all apps on its platform – with much less advertising. Roku says its offering will include movies from studios and other content from publishers with no subscriptions, fees, or logins required. The channel will have, on average, about half the advertising of traditional linear ad-supported TV.

Facebook plans to spend $1 billion on original content during the next year, according to The Wall Street Journal. Insiders say the commitment signals that the company may be interested in developing the kinds of premium-style shows that are flourishing on competing platforms like Netflix and Amazon.

ThinkNow Research, a Los Angeles-based Hispanic-focused market research firm, says Hispanics plan to spend more this holiday season. Nielsen estimates the group deployed about $1.4 trillion in buying power last year. The report adds that Hispanics are more swayed by advertising than other groups.

Brand-building agency Moosylvania’s reports the top 10 brands among millennials in 2017 are: Apple, Nike, Samsung, Target, Amazon, Sony, Walmart, Microsoft, Coke, and Google, demonstrating the popularity of digital companies with the generation. Adidas, Nintendo, Pepsi, Starbucks, Victoria’s Secret, Ford, Forever 21, Jordan, American Eagle, and Disney round out the top 20.

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years, says a new UPS report based on input of more than 5,100 comScore panelists who made at least two online purchases in a typical three-month period. Mobile e-commerce sales are projected to grow to $250 billion by 2020, and mobile retail sales in the United States are expected to be 48.5 percent of retail e-commerce sales.

CVS unveils vending kiosks in high-traffic areas like airports, bus terminals, and college campuses – stocked with items like deodorant, toothpaste, contact solution, healthy snacks, batteries, lint rollers, and stain removers. The kiosks will have touch screens and carry more than 70 products.

Activewear brand Ryderwear contracts with 45 athlete ambassadors to increase the company’s online visibility via social media. With a combined following of 25 million people, the company says so far athletes have helped the brand increase its global sales by 300 percent each year since it launched in 2009.

OpenX introduces a new product that that lets digital media bidders choose if they want to use either the traditional second-price auction method or an explicit first-price auction instead. OpenX claims the addition makes it the first platform to explicitly offer a transparent first-price auction option for buying biddable media programmatically.



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A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director of Annual Giving - Lander University
Location: Greenwood, S.C.
Posted: 9/7/17

Position: Director of Marketing - Harland Clarke
Location: New Braunfels, Texas
Posted: 9/1/17

Position: Email Marketing Manager - Cappex
Posted: 8/16/17

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