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Response This Week September 13, 2012

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As Seen On Response TV

CASE STUDIES
INDUSTRY NEWS
SENSA Wins Fourth Annual DRMA Marketer of the Year Award 
LAS VEGAS – SENSA Products LLC won the fourth annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award Wednesday night, largely due the weight-loss product’s multi-channel success in direct response. The award was presented in front of more than 900 attendees at a ceremony and cocktail event under the Eiffel Tower at the Paris Las Vegas resort’s Chateau Rooftop nightclub.
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Addressable TV Ads Making Headway 
ROANOKE, Va. - It’s a sign that addressable TV-advertising technology – where marketers can predetermine the type of consumer who’ll see their ads – is possibly gaining headway: Allstate insurance is aiming at home renters versus homeowners with targeted ads via DISH Network and DirecTV.
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Marketers Can Target Ads Based On Consumers’ Interests Via Twitter 
SAN FRANCISCO – Twitter has announced marketers can use the company’s “microblogging platform” to send ads to its 140 million monthly users based on their interests. Marketers can choose interests from 350 categories or create custom targets by identifying key terms that are relevant to their products.
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Study: Social Media Can Spur TV Viewing 
LARCHMONT, N.Y. – Social media can drive 18-to-34-year-olds to the TV, according to a study by the marketing research firm Horowitz Associates. The study says 24 percent of that age group has started watching a TV show because of something they saw online or through social media.
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Marketers Offered a Cash Back Guarantee  
NEW YORK – A digital advertising agency is venturing into unchartered waters this week: it says that when an advertiser contracts for user-initiated video, all streams that run on Undertone (the name of the ad agency based in New York City) will be viewed by users who intend to watch video content. If the advertiser can demonstrate that its ads appear in auto-play streams or other non-user-initiated environments, Undertone will refund the cost of the campaign, up to $50,000.
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Job Board

NEWS CORNER

SF Global Sourcing and AVC Corp. announce they have formed a partnership to provide retail-ready and environmentally-friendly packaging solutions, domestically and in China, to the direct marketing industry. Under the terms of the arrangement, SF Global Sourcing becomes the representative to the direct response industry for AVC’s global services.

WideOrbit, which provides advertising management software, has been named to the Inc. 5000 list of Fastest-Growing Private Companies in America for the fourth consecutive year. The company also announces the acquisition of OneDomain Inc., an Alabama-based software company that develops and markets media planning, research and business intelligence software to television, radio stations and ad agencies.

Argo Marketing Group announces its recent expansion, with the addition of its second facility, a state-of-the-art 110-seat call center, located in Pittsfield, Maine. Combined with Argo’s current 40 seat call center, co-located with its corporate offices in Lewiston, Maine, Argo increases its capacity for large volume campaigns and international call handling.

KPI Direct, an integrated direct marketing and brand management agency, expands its operations team by welcoming: Landele King, project manager; Julie Morgan, data analyst; and Cathy Baucum and Julie Largay, customer experience analysts.

Media Design Group names Matt Peterson vice president of client strategy and development.

Customer acquisition agency Acquirgy has announced the latest version of its DRTV-to-web tracking software called “iTrackz.” It lets buyers easily upload tracking data into a core media system, and other refinements enable media buyers to extend the life of DRTV campaigns.

Newspaper advertising continues its downward spiral. Total ad revenues dipped 6.4 percent from $6 billion in the second quarter of 2011 to $5.6 billion in the second quarter of 2012, according to the Newspaper Association of America.

A federal judge has dismissed a privacy lawsuit against Twitter, Facebook and other tech companies for allegedly collecting or storing users’ address books without their consent. The judge dismissed the suit on the grounds that the consumers’ written complaint – which is supposed to outline their allegations and legal theories – is too unwieldy for them to proceed. “The court is not sure who these voluminous screeds are addressed to,” U.S. District Judge Sam Sparks wrote in an order throwing out the 343-page complaint in Austin, Texas. “Certainly, they are not written with an eye toward this court’s busy docket. Perhaps, plaintiffs had the court of public opinion in mind when they drafted them.”

Led by brands like Coke, Apple and Google, beverage, technology and restaurant brands are dominating social media conversations, according to a new monthly report tracking the social media “conversations” related to the top 100 consumer brands. The report is a collaboration of media industry economic tracker and forecaster PQ Media and social media audience measurement firm uberVU.

Listrak, an E-mail marketing solutions provider offering marketing automation tools for online retailers, announces the launch of Listrak 5.0 which features actionable analytics beyond typical email campaign metrics such as open and click-through rates.

A new study of minority listening habits from Parks Associates for TargetSpot found that Hispanics and African-Americans are more likely to tune in to Internet radio on mobile devices while driving. Among minority Internet radio listeners, 70 percent of Hispanics and 60 percent of African-Americans tune in on mobile devices, compared to 55 percent of the overall population of Internet radio listeners. Ninety-five percent of African-American Internet radio listeners and 91 percent of Hispanics tune in behind the wheel, compared to 86 percent of all Internet radio listeners.

UPCOMING DR EVENTS

COMING UP:

Shop.org Annual Summit
September 10-12, 2012 | Denver, Colorado
More On Event

ERA D2C Convention
September 11-13, 2012 | Las Vegas, Nevada
More On Event

DRMA Marketer of the Year
September 12, 2012 | Chateau Rooftop, Paris Las Vegas | Las Vegas, Nevada
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Media Buyer Planner (Direct Response) - Fine Light Inc.
Location: Bloomington, IN
Posted: 8/3/12
View/Apply

Position: Affiliate Marketing Coordinator
Location: Aventura, FL
Posted: 8/3/12
View/Apply

Position: Quality Control Manager - Sales, HTI
Location: Atlanta, GA
Posted: 6/25/12
View/Apply

View All Jobs

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