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Response This Week September 11, 2013

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11 Sep, 2016

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Response Magazine August 2013

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INDUSTRY NEWS
Phone Protection Act Changes Effective Oct. 16  
NEW YORK – Attorneys say your next marketing campaign could get mired in class action lawsuits if you don’t comply with the recent revisions to the Telephone Consumer Protection Act (TCPA).
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Kantar: 2Q Ad Spending Rises 3.5 percent  
NEW YORK – Marketers upped their spending in U.S. in the second quarter by 3.5 percent (totaling $35.8 billion) compared to the same quarter in 2012, Kantar Media says.
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Acxiom Taps Transparency For Big Data PR 
LITTLE ROCK, Ark. – Data giant Acxiom is battling privacy advocates with an unlikely weapon: transparency.
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Interactive Video Ads Double Purchase Intent 
EMERYVILLE, Calif. – New research says marketers can stop worrying if interactive ads distract viewers by giving them too many options and hurting brand recall.
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Digital Video Attracting More TV Viewers 
NEW YORK – Traditional TV viewers are watching more digital video, says a new survey from media researcher Ipsos MediaCT.
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NEWS CORNER

The Direct Marketing Association (DMA) announces the appointment of Peggy Renken Hudson as senior vice president, government affairs.

Marketsmith names Jill Draper as its new president.

Brandlive, a platform that combines product demonstrations, social interaction and direct E?commerce to create live online retail events, completes a $1.6 million series A funding round led by the Oregon Angel Fund. Also, the company reports that GoPro has signed up as an enterprise customer, joining other brands like Adidas, Marmot, Nordica and Levi Strauss & Co.

Listen Up Español, a Spanish-language call center for the U.S. Hispanic market, announces the following new hires and promotions: Kevin Rouleau, chief financial officer; Sage McLean, director of technical projects; Moises Bolanos, director of operations projects; Lana Charlton, manager of client services; Enrique Paredes, account executive; Ella Pichette, manager of client setups; Damaris Rodriguez, new account executive; Lorenzo Rodriguez, account executive; Nelson Hill, director of marketing; Courtney Smith, assistant marketing manager; and Magda Cardenas, setup specialist.

Almost nine in 10 Web users attempt to remain anonymous online by clearing their cookies and browser cookies, encrypting E-mail or using proxy servers, according to a new report by the Pew Research Center.

Research firm IDC ups its forecast for the mobile phone market to 7.3-percent growth this year (from 5.8 percent) because of stronger-than-expected gains in emerging markets and sales of lower-priced (under $200) smartphones.

Telco and IPTV-related TV services will be one of the few growth areas remaining in the multichannel TV-video distribution industry. In five years, its share of the market will double to 10 percent from 5 percent in 2012 – and will reach 167 million worldwide subscribers by the end of 2018, according to a new report from Digital TV Research.

comScore reports that one of every 10 consumer E-commerce dollars is now spent using either a smartphone or a tablet. M-Commerce spending reached $4.7 billion in second-quarter 2013 with a growth rate of 24 percent vs. one year ago. For the first half of the year M-commerce spending accounted for $10.6 billion, representing 10 percent of total digital commerce during that time. With the expected seasonal surge in fourth-quarter spending, comScore says M-commerce could surpass $25 billion for the full year.

Samsung introduced the $299 Galaxy Gear last week – a smartphone-like device that's worn on the wrist and runs on Google’s Android operating system.

The Fiber to the Home Council Americas says the trend of getting video content from the Internet and bypassing cable and satellite programming is advancing more quickly than previously believed. Based on its survey of subscribers to fixed broadband services, cable and DSL, the study estimates that 40 percent are accessing at least some video programming through so-called “over-the-top” video services such as Netflix, Hulu, Amazon and iTunes, as well as through a variety of applications for mobile devices through the Internet.

Twitter makes its lead generation card business available to advertisers who can download leads from Twitter Ads into a spreadsheet and update incoming leads into a CRM system.

Marketers say the tallest hurdle standing in the way of better video delivery is making it mobile-friendly. Overall, 77 percent of 85 respondents said seamlessly getting their video onto mobile devices was their biggest worry, according to a new study conducted by TechValidate on behalf of content delivery company Limelight Networks.

UPCOMING DR EVENTS

COMING UP:

DRMA Marketer of the Year Event
September 25, 2013 | Las Vegas, NV
More On Event

ERA D2C Convention 2013
September 24-26, 2013 | Las Vegas, NV
More On Event

Shop.org Annual Summit 2013
September 30-October 2, 2013 | Chicago, IL
More On Event

DMA2013
October 12-17, 2013 | Chicago, IL
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: DRTV Manager - Hampton Direct
Location: Woodland Hills, Calif.
Posted: 8/30/13
View/Apply

Position: Manager, Marketing Retention & Analytics - Comcast
Location: Manchester, N.H.
Posted:8/5/13
View/Apply

Position: Class Giving Officer - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 7/8/13
View/Apply

View All Jobs

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