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Response This Week October 9, 2013

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9 Oct, 2016

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Response Magazine September 2013

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CASE STUDIES
INDUSTRY NEWS
Privacy Rules Hit Oct. 16; Hefty Fines Loom 
WASHINGTON – Marketers using SMS texts who don’t comply with the new rules under the Federal Communications Commission's (FCC) Telephone Consumer Protection Act (TCPA) could face fines between $500 and $1,500 per violation.
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Big Players Getting Named in Privacy Suits 
SAN JOSE, Calif. – In less than two weeks, two mega Internet companies are finding themselves sinking deeper into privacy lawsuits.
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Twitter, TV Get Cozier as IPO Nears 
SAN FRANCISCO – To prep itself for a handsome initial public offering, Twitter is fluffing its feathers by inserting itself into the TV ad economy.
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Scripps Unveils ulive Video Site 
NEW YORK – Yet another new media opportunity backed by ad dollars is seeing daylight, complements of Scripps Networks Interactive. It’s launching ulive, a digital lifestyle video site (www.ulive.com) and distribution platform.
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Simulmedia Offers Guaranteed TV Campaigns 
NEW YORK – Simulmedia, a targeted television advertising company, is partnering with TiVo Research and Analytics (TRA) to launch a new program that Simulmedia contends guarantee advertisers the number of targeted purchasers among those who view TV advertising.
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DRMA Member of the Year

 

NEWS CORNER

Response Editor-in-Chief Thomas Haire will take part in a special panel discussion next Monday, Oct. 14, during the DMA 2013 Annual Conference and Exhibition in Chicago. The session, “Leveraging Multiscreen Technologies to Make Direct Response Marketing More Effective & Efficient,” is led by Tim Silvia, executive director of direct response advertising for Comcast Spotlight, and also will feature executives from an array of DR agencies. For more information, or to attend, click here: http://www.vivastream.com/events/dma2013/sessions/leveraging-multiscreen-technologies

Atomic Direct, a DRTV company in Portland, Ore., and its founder and CEO Doug Garnett are celebrating 15 years in business on Oct. 12. Garnett is a long-time member of the Response Advisory Board.

Thane Direct opens two new offices: its main U.S. operations, including legal and marketing, are based in El Segundo, Calif., and its U.S. retail sales, Internet and MIS division, television production, database marketing, accounting and wholesale logistics departments is in Canton, Ohio.

Jessica Hawthorne-Castro, chief operating officer for Hawthorne Direct, a full-service brand response advertising agency, will be featured on a panel entitled “Women Entrepreneurs” on Oct. 23, during Digital Hollywood’s fall 2013 event at the Ritz Carlton in Marina del Rey, Calif.

Catalyst, a direct and digital marketing agency, hires Jim Dellavilla as the direct and digital marketing agency's new chief client officer where Dellavilla will direct strategy for all of the agency's accounts, including Valvoline Instant Oil Change, First Niagara Financial Group, Xeikon, and Heraeus USA, among others.

Intellibrands announces itself as a new partnership between Manrit Velazquez, a 13-year veteran in the U.S. Hispanic DRTV industry, and William Brand, a 15-year veteran in worldwide DRTV product sales.

Maverick Angels, accredited investors with a suite of educational services, tap Marketing Maven to teach portions of its investment accelerator program, which shares how to become a successful entrepreneur.

KPI Direct, an integrated direct marketing and brand management agency, welcomes three new employees: Bara Goldberg, media manager; Elizabeth Violette, customer experience analyst; and May Advincula, project manager.

According to the annual Fan Engagement Study conducted by IMG unit Catalyst, about 70 percent of sports fans who "like" or follow brands on social media are willing to take additional action, including purchasing, commenting or sharing brand content.

Wall Street analyst Brian Wieser downgrades shares of Facebook stock from a "buy" to a "hold" recommendation due to the overzealous optimism of investors on its revenue expectations. Wieser maintains a $48 price target on Facebook. But Ben Schachter of Macquarie Securities raises his 12-month price target on Facebook from $49 to $62 on the growth of its mobile ad business.

Broadcast Interactive Media hires content personalization startup Gravity to help its publisher network tailor websites to individual visitor tastes. Gravity’s platform will help users build an “interest graph” for BIM properties to determine which articles are most relevant to the user.

Mobile social networking service Path loses its bid to dismiss a lawsuit accusing it of violating a federal consumer protection law. Path is among the numerous Web companies to face recent lawsuits for allegedly violating the Telephone Consumer Protection Act, which prohibits the use of automated dialers to send SMS messages to people without their consent. The company allegedly sent SMS ads to people inviting them to join the service.

UPCOMING DR EVENTS

COMING UP:

DRMA Winter Bash
December 10, 2013 | New York, NY
More On Event

DMA2013
October 12-17, 2013 | Chicago, IL
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Vice President of Marketing, Catalog - Guthy-Renker LLC
Location: Santa Monica, Calif.
Posted: 10/1/13
View/Apply

Position: Class Giving Officer - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 9/25/13
View/Apply

Position: Senior Associate Director, Annual Giving, Marketing & Operations - University of Delaware
Location: Newark, Del.
Posted:9/12/13
View/Apply

View All Jobs

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