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Response This Week October 8, 2014

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8 Oct, 2014



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TV a Key Driver for Revenue, Traffic for Internet Brands 
NEW YORK – A new study from Cable Television Advertising Bureau (CAB) shows more Internet companies like eBay and Netflix are putting ad dollars into the television – and they're finding a direct, positive correlation between TV spend and website traffic.
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Agency Execs: Programmatic TV Will Grow in 2015 
NEW YORK – Programmatic media buying for TV will account for up to 5 percent of the market in 2015 – and it'll be adopted faster in the coming years, according to predictions by agency executives speaking on an Advertising Week panel last week.
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Ad Trade Groups Starting Anti-Fraud Unit 
WASHINGTON – Three advertising trade groups are starting a new group to fight ad fraud, malware and the piracy of intellectual property.
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FCC Promotes Incentive Auction With Info Packets 
WASHINGTON – The Federal Communications Commission (FCC) began sending info packets to broadcasters last week in hopes of persuading them to participate in the 2015 incentive auction.
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Report: DR Lagging in HDTV Ads 
NEEDHAM, Mass.- A new report on high-definition (HD) television advertising says political ads use the most HD ads and direct response is lagging far behind.
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NEW a2b 468 9-24-14

Response Expo, the leading event for professionals in the direct, digital and data-driven marketing business, is a nominee for the prestigious “Best in Show” award – a coveted honor celebrating trade show excellence – by the leading voice in North American trade show news, Trade Show News Network (TSNN). And Response Expo attendees can share their voices in support of their show! To cast your vote for Response Expo from now through October 15, just visit:

Ad tech platform i.Predictus and CoreMedia Systems announce an integration between their media analysis platforms that features the automated transfer of media performance data from CoreMedia’s CoreDirect campaign management system to i.Predictus’ advertiser analysis platform. This integration, enabling zero workflow disruption, enhances client insight into media performance in today’s increasingly complex, multi-media, multi-device world.

TTC Marketing Solutions completes a merger with Ameridial LLC, a family-owned teleservices business. The new company will operates under the TTC-Ameridial name with Mary Shanley continuing as president.

Collette Liantonio, president and creative director of Concepts TV Productions, earns the Electronic Retailing Association’s (ERA) 2014 Lifetime Achievement Award. Liantonio, who was inducted into the Direct Response Hall of Fame earlier this year, accepted the award during the Moxie Awards Gala on Sept. 18 in Las Vegas.

brand new media reports its Wolfgang Puck Pressure Oven program won “Best Long Form, Brand Response” at the 2014 Moxie Awards on Sept. 18. 

Saddle Creek Logistics Services announces that Donna Slyster has joined the company as chief information officer. 

With the season only two weeks old, ABC claims to be the top network among higher-income TV viewers when it comes to regularly scheduled entertainment shows. ABC earned a 2.68 rating among viewers aged 18-49 who make at least $100,000, according to Nielsen’s live-plus-same-day viewing results from Sept. 22-28.

Allstate expects that by 2015, it will move about 20 percent of its TV ad dollars to digital. The company began shifting these dollars in 2013, Lisa Cochrane, senior vice president of marketing, tells The Wall Street Journal.

A survey from Altman Vilandrie & Company says more consumers are watching movies and TV on tablets. More than a quarter of Americans now say they watch TV and movies on tablets, up from 17 percent last year.

A survey from The Internet Association finds that 86 percent of respondents oppose FCC Chairman Tom Wheeler’s proposal to allow broadband providers to create online fast lanes, which would offer speedier traffic delivery to companies willing to pay extra. 

Federal Communications Commission Chairman Tom Wheeler strongly hinted last week that the agency plans to invalidate state laws that prevent municipalities from building their own broadband networks. Currently, 19 states restrict the ability of cities and towns to build fiber-optic broadband networks.

Deloitte predicts that holiday sales will increase between 4 percent and 4.5 percent this year, rising to as much as $986 billion.

Consumers will spend $33.76 billion on consumer electronics this holiday season – more than they ever have before, according to the Consumer Electronics Association.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Specialized Projects Business Manager - American Speech, Language and Hearing Association
Location: Rockville, Md.
Posted: 9/22/14

Position: Director of Development, Class Giving - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 9/12/14

Position: Senior Director, Direct Response Marketing - Mercy Corps
Location: Portland, Ore.
Posted: 8/5/14

View All Jobs:
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