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Response This Week October 30, 2013

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30 Oct, 2013


Response Magazine September 2013

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Cable, Media Industry to Beat Stock Market 
NEW YORK – The media and entertainment industry is expected to outperform the major stock market indices in 2013 for the first time in five years, according to Ernst & Young’s “Spotlight on Profitable Growth: Media and Entertainment,” a new report just released.
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Google-MediaVest Deal Aims to Change Online Ad Buying 
MOUNTAIN VIEW, Calif. - Google has inked a deal with Publicis-owned MediaVest that supports display, online video and mobile ad inventory in the U.S.
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Simulmedia-Nielsen Deal Leads to Ad Inventory Sales 
NEW YORK – TV advertising and marketing company Simulmedia has struck an agreement to add consumer purchase data from Nielsen Buyer Insights (NBI) to sell non-prime-time cable TV commercial inventory to advertisers.
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Ad Execs: TV Impressions More Important than Online  
NEW YORK – A new survey from placemedia shows 89 percent of U.S. ad execs say TV video impressions are more important than online video impressions, and that video ads on cable television and online help small businesses look as big as national brands.
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‘Rate Deals’ Beat ‘Results’ in Media Buys 
NEW YORK – Ad execs say “aggressive rate deals” are more important than “results” from media suppliers. That finding, from a survey of marketers and agency execs by Advertiser Perceptions Inc. on their perceptions of media companies, shows the importance of “ad results” has quickly fallen over the past year – especially among marketers, reports Joe Mandese of MediaPost News.
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DRMA Member of the Year

Imagine Fulfillment Services upgrades its customer relationship tool called Liteview with post-order status calls, submission of inbound PO calls, order tracking and inventory calls and an online developers help section.

Allegro Response Teleservices celebrated its one-year anniversary on October 22.

Hawthorne Direct, a full-service brand response advertising agency, names George Paysinger as media strategist/analyst. Paysinger will be based in the company’s Los Angeles headquarters and provide media leadership, strategy and analysis.

Media Design Group, a Santa Monica, Calif.-based direct response agency, adds six new clients and three new employees (Kate Mattson, Dana Meltzer and Michelle Kim) in third-quarter 2013.

Omni Direct, a U.S. Hispanic direct response marketing and media buying company, moves to a new office in mid-town Miami. Omni said the new location reflects the mounting demand for expertise in marketing to the U.S. Hispanic and Latin American demographic as well as Omni’s long standing track record of success in reaching that segment.

Mari Escamilla, Hispanic media manager at Marketing Maven, is the Hispanic Public Relations Association’s Young Public Relations Professional of the Year. “The tremendous growth Marketing Maven has seen in our Hispanic division is due to Mari’s leadership in building successful campaigns that reach a bilingual market,” says Lindsey Carnett, CEO and president of Marketing Maven.

Boston-based Mojo Research and Development, a software development, E-commerce solutions and digital media company, launches Mojo Now, which delivers to direct response marketers a customized, fully-controllable E-commerce website in minutes that marketers can use to target consumers nationally, regionally, by specific local markets or hyper-markets.

Nielsen reports that software will be available in November that will enable clients to include mobile digital TV content from smartphones and tablets in traditional TV measurement for the 2014-15 TV season.

Facebook updates tools for creating and tracking ads on its social network to streamline the ad-buying process and make it easier for marketers to determine the effectiveness of Facebook campaigns against stated goals. The move is part of the company’s broader effort, launched this year, to simplify advertising on the site, including cutting the number of ad units in half and allowing advertisers to upload one image size for all ad types on Facebook.

Mobile ad firm Zumobi introduces a new expandable video ad format that serves as an alternative to video pre-roll and screen takeover ads. The ads expand from the top or bottom and cover a third of the screen before collapsing back into a banner. Users are invited to click for more information.

The Publishers Information Bureau says consumer magazines suffered continuing print advertising declines in 2013’s third quarter, but saw big increases in digital ads delivered to iPad tablet computers.

The Federal Communications Commission (FCC) will vote on relaxing reviews on foreign ownership of broadcast stations on Nov. 14, a move backers say will increase investment in the sector. At its monthly meeting, the FCC will consider the loosening sought by companies including CBS, Sinclair Broadcast Group Inc., and the Walt Disney Co. Broadcasters and minority groups in August asked the agency to make clear that it would consider ownership applications with foreign stakes above a 25-percent benchmark.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Vice President of Marketing, Catalog - Guthy-Renker LLC
Location: Santa Monica, Calif.
Posted: 10/1/13

Position: Class Giving Officer - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 9/25/13

Position: Senior Brand & Category Marketing Manager - Home Shopping Network
Location: St. Petersburg, Fla.

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