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Response This Week October 29, 2014

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29 Oct, 2014

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INDUSTRY NEWS
Adobe Report: Online TV Viewing Soars 
SAN JOSE, Calif. – More people are watching TV online than ever before, says a new report from Adobe.
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eMarketer: Happy Holidays for E-commerce in 2014, Could Hit $303B 
NEW YORK – It appears the holidays of 2014 will be especially happy for E-retailers in the United States.
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CAB: Advertisers Commit Less Cash to Cable for First Time in 4 Years 
NEW YORK – A new report from the Cabletelevision Advertising Bureau (CAB) shows that advertisers spent 6 percent (or $577 million) less on securing "upfront" deals with network TV networks this year.
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Judge Stops Aereo's Newest Strategy 
NEW YORK – A New York federal judge last week blocked video streaming company Aereo's bid to operate like a traditional cable system.
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Study: TV Viewing Habits Changing at Accelerating Rate  
RESTON, Va. – TV viewing consumption habits appear to be changing at an accelerating rate and millennials (18-to-34-year-olds) are at the forefront of the change, says a new report from comScore.
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NEWS CORNER

The Philadelphia Business Journal names Collette Liantonio, founder of Concepts TV Productions, as one of its 2014 Women of Distinction. She will be recognized in Philadelphia on November 18.

YANGAROO Inc., the industry’s leading secure digital media management company, announces a strategic relationship with Media 360 Partners to expand YANGAROO services and visibility in Los Angeles and other key West Coast Markets.

Hawthorne Direct, a full-service brand response advertising agency, promotes John Pucci to the position of chief marketing and creative officer in the company’s Los Angeles office.

Chicago-based media agency Zephyr Media Group appoints Jeffrey P. Klug as vice president of operations and strategy.

R2C Group announces it is now TV agency of record for Provide Commerce, a premier gifting company delivering flowers, chocolates, gift baskets and unique personalized gifts through brands including ProFlowers, Shari’s Berries and Personal Creations.

AMC Networks agrees to purchase a 49.9-percent stake in BBC America from BBC Worldwide for $200 million. BBC Worldwide will retain a 50.1 percent equity stake in the cable channel, while AMC Networks will have operational control of BBC America, including affiliate and advertising sales, though it will still be consistent with BBC’s editorial standards and policies.

The Federal Communications Commission (FCC) delays its review of Comcast’s proposed $45 billion merger with Time Warner Cable – which, if approved, would greatly increase Comcast’s broadband footprint. The FCC is also suspending its review of AT&T’s proposed merger with DirecTV.

Dish Network customers lost access to CNN, Turner Classic Movies, Cartoon Network, Headline News, truTV and other channels last week because of a contract dispute with Turner Broadcasting. Turner, which licenses the channels for distribution to subscription services, pulled the channels from Dish’s lineup upon the expiration of its current deal with the satellite service after the two companies were unable to negotiate renewed distribution terms.

CBS and Chicago-based Weigel Broadcasting unveil a programming service called “Decades” that will air classic TV favorites, including I Love Lucy, Star Trek, Happy Days and Cheers, as well as movies and footage of historical news events from CBS News and Entertainment Tonight.

The Federal Trade Commission (FTC) taps privacy researcher Ashkan Soltani to serve as its new chief technologist. Soltani’s appointment is seen as signaling the FTC’s continued interest in online companies’ privacy and data practices.

Programmatic video ad platform TubeMogul announces it has integrated comScore’s vCE metrics (validated Campaign Essentials) into its ad platform to bring “TV-comparable metrics” to digital advertisers.

Bing Ads develops a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) last week. The focus sets the pace for a series of services around audience based remarketing that are expected to roll out in the near future.

UPCOMING DR EVENTS

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October 25-30, 2014 | San Diego
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November 5-6, 2014 | New York
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December 9, 2014 | New York
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April 21-23, 2015 | San Diego
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Specialized Projects Business Manager - American Speech, Language and Hearing Association
Location: Rockville, Md.
Posted: 9/22/14
View/Apply

Position: Director of Development, Class Giving - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 9/12/14
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Position: Senior Director, Direct Response Marketing - Mercy Corps
Location: Portland, Ore.
Posted: 8/5/14
View/Apply

View All Jobs:
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