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Response This Week October 22, 2014

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22 Oct, 2017



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HBO, CBS Offerings Offer a Futuristic Glimpse 
NEW YORK – HBO and CBS did something last week that may give a glimpse into how TV might work in the future.
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Millennials Still Favor Traditional TV 
RESTON, Va. – Millennials – those between the ages of 18 and 34 – continue to get most of their TV viewing from traditional TV, says a new comScore study.
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AT&T/DirecTV Seeks ‘Swift’ Okay from FCC 
WASHINGTON – AT&T and DirecTV are asking the Federal Communications Commission (FCC) to eschew critics of their merger and approve the deal as soon as possible.
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Roku to Add Video Ad Network  
SARATOGA, Calif. – Over-the-top (OTT) streaming platform Roku is poised to sell advertising to marketers and agencies, and the ads will be distributed alongside content from more than 1,800 partners, according to The Wall Street Journal.
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Aereo Refuses to Die, Asks Feds for Help  
WASHINGTON – Aereo is still searching for a way to keep its online video service in business. The embattled company is now asking regulators to redefine the term “multichannel video program distributors (MVPD)” to include services such as its streaming video offering.
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NEW IFS 468 4-23


NuWave LLC rolls out a new logo that will appear on its flagship products, including the NuWave® Pro Infrared Oven, NuWave Precision Induction Cooktop and others. The logo features clear, contemporary red type, incorporating the company’s motto, “Live Well for Less®” and is part of an intensified branding effort that included a company name change to NuWave LLC earlier this year.

InterMedia Advertising® names Adam Seigel director of marketing. He will be dedicated to advancing the company on the national and international fronts.

YANGAROO Inc., a secure digital media management company, announces Life Alert as the newest customer to use the company’s expanded direct response advertising distribution and production services.

Magna Global, the media investment unit of IPG Mediabrands, in cooperation with strategic partners WideOrbit and Tribune Media Company, launches WideOrbit’s WO Central, which offers programmatic targeting and automated buying to both local and national marketers.

Marketers spent $1.3 billion on U.S. native advertising in 2013, according to research company Mintel. It also projects the total will reach $9.4 billion by the end of 2018.

Yahoo extends its rollout of digital magazines with the launch of Yahoo DIY, a new site that aims to attract do-it-yourself enthusiasts with articles, videos and slideshows on design trends, decor improvements, crafts and projects for kids.

Warner Bros. TV announces a landmark deal with Netflix that will see all 10 seasons of Friends made available on the streaming service. The 236 episodes and 83 hours of programming will go live on Jan. 1, 2015.

TiVo expands more deeply into the world of T-commerce with the launch of Shop By Remote, HSN’s interactive shopping app. TiVo is providing access to the app, which lets users purchase recently featured items or browse HSN’s catalogue, via its Apps & Games menu on TiVo Central.

Wal-Mart Stores Inc. plans to sharply cut back the growth of its U.S. supercenters in favor of smaller-format stores and accelerated E-commerce and digital investments.

Seventy-three percent of marketers say that E-mail is effective at generating leads, according to a new report from Forrester Research. In addition, the report reveals that 58 percent of marketers find that E-mail directly leads to sales.

According to new figures from eMarketer, U.S. programmatic digital display ad spending will grow 137.1 percent to eclipse $10 billion this year, accounting for 45 percent of the U.S. digital display advertising market.

The FBI is pushing Congress to pass a law that will require tech companies to more readily share consumer data from mobile phones with law enforcement.



October 25-30, 2014 | San Diego
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November 5-6, 2014 | New York
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December 9, 2014 | New York
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April 21-23, 2015 | San Diego
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Specialized Projects Business Manager - American Speech, Language and Hearing Association
Location: Rockville, Md.
Posted: 9/22/14

Position: Director of Development, Class Giving - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 9/12/14

Position: Senior Director, Direct Response Marketing - Mercy Corps
Location: Portland, Ore.
Posted: 8/5/14

View All Jobs:
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