Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response This Week October 22, 2014

Home Home Subscribe About Us Advertise Editorial
View this e-mail online   |  Add us to your Safe Sender List   |  Feedback   
22 Oct, 2016

DIGITAL EDITION

OCTOBER 2014 COVER IMAGE

Subscribe Today!



NEW DTM 120
NEW VANTIV 120
NEW OJC 120
NEW KANTAR 120
NEW ARGO 120
NEW DRMA 120

 


NEW WINTER BASH RSVP 468

INDUSTRY NEWS
HBO, CBS Offerings Offer a Futuristic Glimpse 
NEW YORK – HBO and CBS did something last week that may give a glimpse into how TV might work in the future.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Millennials Still Favor Traditional TV 
RESTON, Va. – Millennials – those between the ages of 18 and 34 – continue to get most of their TV viewing from traditional TV, says a new comScore study.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
AT&T/DirecTV Seeks ‘Swift’ Okay from FCC 
WASHINGTON – AT&T and DirecTV are asking the Federal Communications Commission (FCC) to eschew critics of their merger and approve the deal as soon as possible.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Roku to Add Video Ad Network  
SARATOGA, Calif. – Over-the-top (OTT) streaming platform Roku is poised to sell advertising to marketers and agencies, and the ads will be distributed alongside content from more than 1,800 partners, according to The Wall Street Journal.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Aereo Refuses to Die, Asks Feds for Help  
WASHINGTON – Aereo is still searching for a way to keep its online video service in business. The embattled company is now asking regulators to redefine the term “multichannel video program distributors (MVPD)” to include services such as its streaming video offering.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati

NEW IFS 468 4-23

NEWS CORNER

NuWave LLC rolls out a new logo that will appear on its flagship products, including the NuWave® Pro Infrared Oven, NuWave Precision Induction Cooktop and others. The logo features clear, contemporary red type, incorporating the company’s motto, “Live Well for Less®” and is part of an intensified branding effort that included a company name change to NuWave LLC earlier this year.

InterMedia Advertising® names Adam Seigel director of marketing. He will be dedicated to advancing the company on the national and international fronts.

YANGAROO Inc., a secure digital media management company, announces Life Alert as the newest customer to use the company’s expanded direct response advertising distribution and production services.

Magna Global, the media investment unit of IPG Mediabrands, in cooperation with strategic partners WideOrbit and Tribune Media Company, launches WideOrbit’s WO Central, which offers programmatic targeting and automated buying to both local and national marketers.

Marketers spent $1.3 billion on U.S. native advertising in 2013, according to research company Mintel. It also projects the total will reach $9.4 billion by the end of 2018.

Yahoo extends its rollout of digital magazines with the launch of Yahoo DIY, a new site that aims to attract do-it-yourself enthusiasts with articles, videos and slideshows on design trends, decor improvements, crafts and projects for kids.

Warner Bros. TV announces a landmark deal with Netflix that will see all 10 seasons of Friends made available on the streaming service. The 236 episodes and 83 hours of programming will go live on Jan. 1, 2015.

TiVo expands more deeply into the world of T-commerce with the launch of Shop By Remote, HSN’s interactive shopping app. TiVo is providing access to the app, which lets users purchase recently featured items or browse HSN’s catalogue, via its Apps & Games menu on TiVo Central.

Wal-Mart Stores Inc. plans to sharply cut back the growth of its U.S. supercenters in favor of smaller-format stores and accelerated E-commerce and digital investments.

Seventy-three percent of marketers say that E-mail is effective at generating leads, according to a new report from Forrester Research. In addition, the report reveals that 58 percent of marketers find that E-mail directly leads to sales.

According to new figures from eMarketer, U.S. programmatic digital display ad spending will grow 137.1 percent to eclipse $10 billion this year, accounting for 45 percent of the U.S. digital display advertising market.

The FBI is pushing Congress to pass a law that will require tech companies to more readily share consumer data from mobile phones with law enforcement.

UPCOMING DR EVENTS

COMING UP:

DMA2014
October 25-30, 2014 | San Diego
More On Event

ad:tech New York
November 5-6, 2014 | New York
More On Event

DRMA Winter Bash
December 9, 2014 | New York
More On Event

Response Expo 2015
April 21-23, 2015 | San Diego
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Specialized Projects Business Manager - American Speech, Language and Hearing Association
Location: Rockville, Md.
Posted: 9/22/14
View/Apply

Position: Director of Development, Class Giving - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 9/12/14
View/Apply

Position: Senior Director, Direct Response Marketing - Mercy Corps
Location: Portland, Ore.
Posted: 8/5/14
View/Apply

View All Jobs:
Click Here

You are currently subscribed as {{lead.Email Address}}. Please do not reply to this message.
To update your subscription preferences, click here. If you want to leave this mailing list, simply unsubscribe. Refer to our Privacy Policy.
Response Magazine is a division of Questex LLC.
6 Hutton Center Drive, Ste. 600, Santa Ana, CA, 92707-8716

© 2016 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited without written permission.
Home | Subscribe | Advertise | Contact    


©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals