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Response This Week October 21, 2015

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21 Oct, 2016

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INDUSTRY NEWS
ICSC Bullish on Holiday Sales; Shoppers Armed With Phones 
NEW YORK – Early predictions on the 2015 holiday shopping season are optimistic. The International Council of Shopping Centers (ICSC) says 90 percent of Americans are planning holiday purchases this season, up from 82 percent last year.
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Report: Online Video Viewing Now Equals TV  
NEW YORK – A new report found that multiscreen users now spend as much time viewing online video as they do watching TV.
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Facebook, TV Go Hand-in-Hand; More Video to Come 
MENLO PARK, Calif. – Facebook now admits consumers love video.
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On-Demand Ad Impressions See 40% Spike on Cable 
DENVER – Advertising impressions in cable video-on-demand (VOD) programming were up 40 percent in the third quarter from a year ago, according to Canoe, the cable industry consortium charged with developing, curating, and monitoring the cable dynamic ad insertion (DAI) market.
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Report: Marketers Should Pay Heed to Aging Hispanic Consumers 
NEW YORK – While younger generations of Hispanics are garnering a lot of media attention, Hispanics aged 50-plus are also on the rise and marketers shouldn’t overlook them, says Nielsen’s “The New American Vanguard, Latinos 50+” report.
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NEWS CORNER

Jellyfish Online Marketing announces as Jim Hamilton as managing director, head of U.S. agency for Jellyfish.

DNA Response, a full-service agency managing consumer brands in online marketplaces, receives the inaugural Mercury Wing Award.

Altice, a publicly traded Dutch company providing fixed and mobile voice, video and broadband, files its application with the Federal Communications Commission (FCC) to buy Cablevision, telling the FCC the deal has no anticompetitive issues, will reduce vertical integration of programming and distribution, and should get expeditious treatment.

National CineMedia (NCM), the largest cinema advertising network in the U.S., says its 1,600 movie theaters will not be airing political ads. Cliff Marks, NCM president, says, “We think brands are going to get really sick of having their image and their brand projected next to these negative ads.”

Vocalcom, a global provider of cloud contact center software, announces it has been ranked among the top Cloud Call Center Software providers by GetApp, a Gartner company that specializes in matching organizations with the right business applications.

Netflix met analyst expectations for its earnings per share targets but reported lower revenue and slower subscriber growth in the U.S. than expected in third-quarter 2015. Total global memberships hit 69.17 million, with U.S. memberships growing to 43.18 million.

Historical online shopping data analyzed by Bizrate Insights says more shoppers buy gifts for themselves than for others during the Thanksgiving weekend shopping period. Gen Y and seniors are the two groups most likely to self-gift.

Pay-per-click advertising, including text ads, remarketing and mobile ads have performed better than expected for many marketers this year, leading to 2015 investments that were larger than initially planned, e-Marketer reports. Research suggests those results will lead to even greater spending levels next year.

Target is partnering with online music app Shazam to power TV ads that ask consumers to “Shazam to Shop Now.” Consumers can then immediately open their Shazam app, point their mobile device camera at the Shazam logo on the ad, and pull up a shoppable page featuring many of the items from the ad. Target ran a similar promotion last month.

Eyeview, a video advertising platform, and WideOrbit, an ad management software firm, join forces to offer programmatic TV ad buying from local broadcast stations through WideOrbit’s WO Programmatic TV. Eyeview clients will be able to use their platform to buy TV advertising from local broadcasters’ inventory with WideOrbit’s program.

Advertisers looking to reach New Yorkers on the go will have to start looking outside of taxis. Those screens are on the way out after the city’s Taxi and Limousine Commission agreed eliminate the TVs. Brands have been reaching consumers via TVs in the back of cabs since 2006.

AT&T partners with Uber to roll out connected car rides in four cities for a limited time to let passengers watch college football games live from tablets in the backseat. Under the partnership, 10 Chevrolet Tahoe cars with AT&T wireless connectivity will do the rounds on four Saturdays in Detroit, Nashville, Houston, and Atlanta through November.

UPCOMING DR EVENTS

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ad:tech New York
November 4-5, 2015 | New York
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December 8, 2015 | New York
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct Response Marketing Manager - Vitamin T
Location: La Jolla, Calif.
Posted: 10/3/15
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Position: Director of Direct Response Marketing - Harvard Group International
Location: Dallas
Posted: 10/1/15
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Position: Assistant Director, Parent Philanthropy & Engagement - UC Berkeley
Location: Berkeley, Calif.
Posted: 7/29/15
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