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Response This Week October 15, 2014

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15 Oct, 2016

DIGITAL EDITION

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CASE STUDIES
INDUSTRY NEWS
Pro Net Neutrality Groups Form Alliance; Lawsuits Likely 
WASHINGTON – A group billing itself as backing a “free market” approach to an open Internet has formed a new alliance called the Internet Freedom Business Alliance.
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Mobile Payments Set to Soar to More than $2K Annually per Consumer by 2018 
NEW YORK – A new study says the average annual spend per mobile payment consumer was $143 last year. It is expected to grow sharply to $220 this year, $397 next year and $759 in two years.
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Programmatic, Video, Mobile to Boost Ad Growth to $37B by 2019 
NEW YORK – Online display advertising in the United States will nearly double from $19.8 billion this year to $37.6 billion in 2019, fueled by programmatic, video advertising and mobile media, says a new report from Forrester Research called the “North American Online Display Advertising Forecast, 2014 to 2019.”
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Study: Marketers Still Embrace Elementary Approaches to Measurement 
SAN FRANCISCO – A new study says marketing attribution is still in its infancy and that marketers still embrace elementary approaches to measurement with only 10 percent using advanced attribution methods.
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AT&T Refunds $80M to Consumers for Cramming; Other Carriers May be Next 
WASHINGTON – Last week’s news of AT&T paying $80 million to refund consumers billed unlawfully for unauthorized third-party charges (a practice known as mobile cramming) may only be the start.
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NEWS CORNER

Today is the final day to vote for Response Expo, the leading event for professionals in the direct, digital and data-driven marketing business, in the race to earn the prestigious “Best in Show” award – a coveted honor celebrating trade show excellence – from the leading voice in North American trade show news, Trade Show News Network (TSNN). Response Expo attendees: share your voices in support of the show’s nomination! To cast your vote for Response Expo today, just visit:http://www.t-awards.com/page.cfm/Action=PreReg/PreRegID=3"

Infusion Brands Inc., a consumer products marketer, grants the exclusive international distributor rights for all its products under the Ronco brand to the Oak Lawn Marketing Group. Ronco, founded by American inventor and pitchman Ron Popeil, has been creating and marketing innovative, cutting-edge kitchen devices and gadgets to the American consumer for more than 50 years.

In two big deals involving divisions of the world’s largest advertising company, WPP, Nielsen rival Rentrak says it agreed to acquire the U.S. TV measurement operations of WPP’s Kantar Media unit (a research partner of Response) for $98 million in Rentrak stock. In the second deal, it said WPP’s GroupM unit signs a deal to begin utilizing Rentrak’s national and local TV audience measurement services.

Concepts TV Productions, a New Jersey-based DRTV agency, takes home the award for Best International DRTV Campaign for Maxi Climber at the 2014 Moxie Awards in Las Vegas.

Ad tech platform i.Predictus reports it has significantly enhanced its demand-side television platform by adding automated Web attribution and call center data ingestion capabilities to its industry-leading product.

E-commerce and marketing platform Mojo acquires the domestic direct response client base of Songwhale, the Pittsburgh-based interactive media company specializing in the monetization of digital content for digital media through its integrated applications encompassing creative, content management, messaging connections, payment processing and analysis to drive ROI.

Facebook introduces a new ad option designed to help drive foot traffic to 30 million small businesses on the site. The new “Local Awareness” ad type allows marketers to target people who are within a certain radius, like a mile, of a business’ address.

It’s early in the 2013 television season, but NBC is in first place among key viewers in program ratings that include weeklong time-shifting. NBC is at a 2.8 average rating among 18-49 viewers (3.56 million).

Specific Media reports it has expanded its partnership with Nielsen to include new sets of audience and segmentation data into its digital ad offerings.

Datalogix, a data provider with a focus on connecting online ads to offline sales, announces a partnership with comScore that allows comScore’s U.S. clients to link validated Campaign Essentials (vCE) analytics – i.e., digital ad campaign analytics – and Datalogix’s offline sales data.

Twitter says it has updated its MoPub native app advertising platform to give developers more control over where and how often ads appear. Twitter’s MoPub ad network places advertising outside of the Twitter platform.

Overstock.com Inc. tests a combination of TV commerce and mobile commerce to get couch potatoes with smart TVs and mobile devices to buy what they see on Overstock.com’s latest TV ad campaign, dubbed “Overstocktober.”

Amazon will open its first retail outlet across from the Empire State Building – and a block east of Macy’s fabled flagship at Herald Square – in time for the holiday shopping season, the Wall Street Journal reports.

UPCOMING DR EVENTS

COMING UP:

DMA2014
October 25-30, 2014 | San Diego
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ad:tech New York
November 5-6, 2014 | New York
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DRMA Winter Bash
December 9, 2014 | New York
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Response Expo 2015
April 21-23, 2015 | San Diego
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Specialized Projects Business Manager - American Speech, Language and Hearing Association
Location: Rockville, Md.
Posted: 9/22/14
View/Apply

Position: Director of Development, Class Giving - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 9/12/14
View/Apply

Position: Senior Director, Direct Response Marketing - Mercy Corps
Location: Portland, Ore.
Posted: 8/5/14
View/Apply

View All Jobs:
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