Media Analytics, a data, analytics, and research provider in the direct response industry and publisher of the IMS Report, announces a new product that delivers insight into live home shopping by monitoring QVC, HSN, and EVINE and compiling detailed information on each product aired.
TabletTV, an ATSC-enabled TV broadcast service for tablets, releases a revamped application for iOS that lets consumers watch TV and perform tasks on their mobile devices simultaneously. The app is compatible with Google Chromecast and features personal video recorder technology that allows for time-shifted recording up to seven days in advance.
Amazon launches its homemade crafts site, Handmade at Amazon, with more than 5,000 artisans from 60 countries peddling more than 80,000 items. Inventory covers six categories – home, jewelry, artwork, stationery and party supplies, kitchen and dining, and baby.
A study by Campaign finds that 70 percent of the ad agency workforce say they are “actively job seeking,” and 37 percent describe morale at their agency as “low” or “dangerously low.” Respondents say management is filled with “ego-driven attitudes,” work is filled with “rush projects,” as well as “politics and sexism.”
A new survey of more than 300 consumers from checkout optimization provider PCA Predict finds 84 percent of U.S. consumers would abandon their e-commerce orders if presented with complicated or lengthy Web forms. An overwhelming 95 percent say that they would be unlikely to shop with a retailer again if an order failed to arrive.
TV Guide is changing hands. OpenGate Capital is selling TVGM Holdings, which owns both TV Guide Magazine and TVInsider.com, to NTVB Media, which publishes TV Weekly, among a number of other cable TV and satellite TV publications. NTVB says the deal will create the largest group of print publications targeting TV watchers, by combining TV Guide’s 1.8 million subscribers and NTVB’s 1 million subscribers.
ZenithOptimedia, part of Publicis Groupe, acquires performance-based marketing agency Frubis Latin America, and will absorb the company into Performics Worldwide.
With TV program costs likely to rise, Netflix is raising its monthly price for its standard subscription by $1 to $9.99. The increased pricing will be for new subscribers in the U.S., Canada, and some Latin American countries. The change is only for Netflix’s “standard” service, where consumers can stream HD programming on two screens. The move does not affect Netflix’s “basic” service, which costs $7.99 a month for standard definition on one screen.
Gannett Co., the newspaper publisher that recently spun off from the broadcast TV company now known as Tegna, is buying Journal Media Group.
Buying ads on Facebook alone now reaches more millennials and Hispanics than running ads on the 10 most-watched TV networks combined, Ad Age reports. In a typical month, 12 percent of millennials can be reached on TV’s top 10 networks vs. 14.2 percent who can be reached via Facebook alone. Meanwhile, 16.3 percent of Hispanics can be reached by TV alone – compared to 17.5 percent only on Facebook.
New research from Cofactor with Altimeter says 60 percent of retail marketers said they created digital messages to drive in-store purchases. However, only 37 percent of those companies said they had a strategy in place to provide a unified customer experience in the path from online information to in-store purchase.e.
A new eMarketer report forecasts that U.S. mobile programmatic ad spending will reach $9.33 billion this year and account for 60.5 percent of total U.S. programmatic display ad spending.