Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response This Week October 14, 2015

Home Subscribe About Us Advertise Editorial
Preferred Vendor Directory 2016
View this e-mail online   |  Add us to your Safe Sender List   |  Feedback   
14 Oct, 2015

DIGITAL EDITION

SEPTEMBER 2015 COVER IMAGE

Subscribe Today!


NEW DTM 120
NEW KANTAR 120
NEW DRMA 120
NEW WINTER BASH 468
INDUSTRY NEWS
50% of Those Younger Than 32 Won't Be Viewing Pay TV in 10 Years 
CAMBRIDGE, Mass. – Forrester Research is reporting some eye-opening news about eyes closing to pay TV.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
NRF: Holiday Growth to Hit 3.7%, but Lots of Variables in Play 
WASHINGTON – The National Retail Federation (NRF) predicts that total holiday sales will increase 3.7 percent to $630.5 billion and that online sales will jump between 6 percent and 8 percent to represent $108 billion of the total.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Lawmakers Seek Stronger Do-Not-Track Standards 
WASHINGTON – Lawmakers have told the Internet standards group World Wide Web Consortium (W3C) that its proposed "do-not-track" definition won't protect users' privacy and that it needs to revise its approach to online privacy.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Report: OTT Market Reaches 90% of Digital Video Viewers 
NEW YORK – The number of streaming over-the-top (OTT) video viewers in the United States may reach 181 million this year, eMarketer reports.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Cross-Channel Befuddling Marketers 
CAMBRIDGE, Mass. – Marketers aren't hitting the mark in cross-channel marketing, says a new report commissioned by IgnitionOne from Forrester Research.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
NEW a2b 468 10-7-15
NEWS CORNER

Media Analytics, a data, analytics, and research provider in the direct response industry and publisher of the IMS Report, announces a new product that delivers insight into live home shopping by monitoring QVC, HSN, and EVINE and compiling detailed information on each product aired.

TabletTV, an ATSC-enabled TV broadcast service for tablets, releases a revamped application for iOS that lets consumers watch TV and perform tasks on their mobile devices simultaneously. The app is compatible with Google Chromecast and features personal video recorder technology that allows for time-shifted recording up to seven days in advance.

Amazon launches its homemade crafts site, Handmade at Amazon, with more than 5,000 artisans from 60 countries peddling more than 80,000 items. Inventory covers six categories – home, jewelry, artwork, stationery and party supplies, kitchen and dining, and baby.

A study by Campaign finds that 70 percent of the ad agency workforce say they are “actively job seeking,” and 37 percent describe morale at their agency as “low” or “dangerously low.” Respondents say management is filled with “ego-driven attitudes,” work is filled with “rush projects,” as well as “politics and sexism.”

A new survey of more than 300 consumers from checkout optimization provider PCA Predict finds 84 percent of U.S. consumers would abandon their e-commerce orders if presented with complicated or lengthy Web forms. An overwhelming 95 percent say that they would be unlikely to shop with a retailer again if an order failed to arrive.

TV Guide is changing hands. OpenGate Capital is selling TVGM Holdings, which owns both TV Guide Magazine and TVInsider.com, to NTVB Media, which publishes TV Weekly, among a number of other cable TV and satellite TV publications. NTVB says the deal will create the largest group of print publications targeting TV watchers, by combining TV Guide’s 1.8 million subscribers and NTVB’s 1 million subscribers.

ZenithOptimedia, part of Publicis Groupe, acquires performance-based marketing agency Frubis Latin America, and will absorb the company into Performics Worldwide.

With TV program costs likely to rise, Netflix is raising its monthly price for its standard subscription by $1 to $9.99. The increased pricing will be for new subscribers in the U.S., Canada, and some Latin American countries. The change is only for Netflix’s “standard” service, where consumers can stream HD programming on two screens. The move does not affect Netflix’s “basic” service, which costs $7.99 a month for standard definition on one screen.

Gannett Co., the newspaper publisher that recently spun off from the broadcast TV company now known as Tegna, is buying Journal Media Group.

Buying ads on Facebook alone now reaches more millennials and Hispanics than running ads on the 10 most-watched TV networks combined, Ad Age reports. In a typical month, 12 percent of millennials can be reached on TV’s top 10 networks vs. 14.2 percent who can be reached via Facebook alone. Meanwhile, 16.3 percent of Hispanics can be reached by TV alone – compared to 17.5 percent only on Facebook.

New research from Cofactor with Altimeter says 60 percent of retail marketers said they created digital messages to drive in-store purchases. However, only 37 percent of those companies said they had a strategy in place to provide a unified customer experience in the path from online information to in-store purchase.e.

A new eMarketer report forecasts that U.S. mobile programmatic ad spending will reach $9.33 billion this year and account for 60.5 percent of total U.S. programmatic display ad spending.

UPCOMING DR EVENTS

COMING UP:

ad:tech New York
November 4-5, 2015 | New York
More On Event

DRMA Winter Bash
December 8, 2015 | New York
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct Response Marketing Manager - Vitamin T
Location: La Jolla, Calif.
Posted: 10/3/15
View/Apply

Position: Director of Direct Response Marketing - Harvard Group International
Location: Dallas
Posted: 10/1/15
View/Apply

Position: Assistant Director, Parent Philanthropy & Engagement - UC Berkeley
Location: Berkeley, Calif.
Posted: 7/29/15
View/Apply

View All Jobs:
Click Here

You are currently subscribed as {{lead.Email Address}}. Please do not reply to this message.
To update your subscription preferences, click here. If you want to leave this mailing list, simply unsubscribe. Refer to our Privacy Policy.
Response Magazine is a division of Questex LLC.
6 Hutton Center Drive, Ste. 600, Santa Ana, CA, 92707-8716

© 2015 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited without written permission.
Home | Subscribe | Advertise | Contact    


©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals