Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response This Week October 1, 2014

Untitled Document
Home Subscribe About Us Advertise Editorial
Winter Bash 2014
View this e-mail online   |  Add us to your Safe Sender List   |  Feedback   
1 Oct, 2014

DIGITAL EDITION

 

Subscribe Today!


NEW DTM 120
NEW VANTIV 120
NEW OJC 120
NEW KANTAR 120
NEW ARGO 120
NEW DRMA 120
NEW WINTER BASH RSVP 468
INDUSTRY NEWS
FTC Issues Warning Letter to AdvertisSEPTEMBER 2014 COVER IMAGEers 
WASHINGTON – The Federal Trade Commission (FTC) has sent warning letters to 60 national advertisers, including 20 of the 100 largest advertisers in the U.S., telling them their ads have failed to make adequate disclosures to the buying public.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Report: 2014 Is the Year Premium Video Inventory Went Programmatic 
SAN MATEO, Calif. – Adap.tv's 2014 U.S. Video State of Industry report is out and a key finding is this: premium video is going programmatic. In fact, the report went as far to say 2014 might be viewed as the year premium video inventory went programmatic.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Comcast Lashes Out at Critics of TWC Deal 
PHILADELPHIA – Comcast slammed critics of its proposed merger with Time Warner Cable last week, calling some of them extortionists looking to further their own businesses. Specifically, in a 300-page executive summary, Comcast lashed out at Discovery, Netflix, Cogent, Dish and Viamedia.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Digital Fueling Global Ad Expansion 
NEW YORK – Consumers' adoption of digital media has put global ad spending back on a healthy expansion track, says the latest quarterly forecast from Publicis' ZenithOptimedia unit.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Magna: Programmatic Now Nearly Half Of All Media Buys; RTB Will Dominate 
NEW YORK – The fastest-growing segment of media buying is programmatic and it will expand at an annual rate of 27 percent during the next four years, reaching $53 billion of global ad spending in 2018, says a new study from Interpublic's Mediabrands' Magna Global unit.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
NEW a2b 468 9-24-14
NEWS CORNER

Response Expo, the leading event for professionals in the direct, digital and data-driven marketing business, is a nominee for the prestigious “Best in Show” award – a coveted honor celebrating trade show excellence – by the leading voice in North American trade show news, Trade Show News Network (TSNN). And Response Expo attendees can share their voices in support of their show! To cast your vote for Response Expo from now through October 15, just visit: http://www.t-awards.com/page.cfm/Action=PreReg/PreRegID=3

Listen Up Español gives $170,000 to benefit students at Benito Juarez Community Academy near Chicago where 97 percent of students are of Hispanic descent.

Ad tech platform i.Predictus welcomes Monica Lenti as vice president of business relationships. Lenti has more than 20 years of agency experience and has held senior roles for Lockard & Wechsler, ID Media, Zenith Direct, MindShare, Viacom, CSI Sports and Sherwood Trading Group.

Mally Roncal, president and CEO of Mally Beauty (Response, December 2012), announces that her first book, “Love, Lashes and Lipstick: My Secrets for a Gorgeous, Happy Life,” launched last week.

Hawthorne Direct’s director of digital media, Jared Lake, was a featured panelist on Sept. 24 at the Four Seasons Hotel in Beverly Hills, Calif., during the HITS Hollywood: Digital Marketing and Analytics Summit.

Kingstar Direct wins an Electronic Retailing Association (ERA) Moxie Award for best short-form in the housewares category for its spot for Tristar Products’ Pressure Cooker XL. Tristar has been working with Kingstar for more than a decade to produce DRTV spots and long-form infomercials.

Jobar International Inc. announces the official launch of its Rotterdam Fulfillment Center for Jobar Europe, allowing convenient distribution throughout Europe.

PricewaterhouseCoopers reports 41 percent of companies are monitoring social media for “adverse publicity” today versus 32 percent in 2012. More than half of companies still believe they aren’t doing a good enough job of keeping an eye out for adverse publicity.

African American-centric network Bounce TV says it doubled the number of upfront advertisers for the new TV season. The network says it now has a roster of 35 general market sponsors – though it didn’t disclose specific advertisers or categories.

Amazon’s new #AmazonWishList now lets customers add items to their Amazon Wish List without ever leaving Twitter. Customers who discover a Tweet from their favorite artist, expert, brand or friend with an Amazon.com product link, can add #AmazonWishList to the reply on Twitter and the product is added to their Amazon Wish List.

Pew Research says 64 percent of U.S. adults now use Facebook and just under half of these say they get news on the site. Most Facebook users who get news say this is an incidental activity: 78 percent say they generally see news when they are on Facebook for other reasons.

In the June 25 edition of Response This Week, we reported that uComm Global had changed its name to Digital Payment Solutions, branded as DigiPay. We received word recently from DigiPay Solutions that, in fact, uComm Global Inc. has not changed its name to Digital Payment Solutions, branded as DigiPay. Mike Ackerman is president and co-founder of Digital Payment Solutions — not uComm Global Inc. We regret the error. — Ed.

UPCOMING DR EVENTS

COMING UP:

Shop.org Annual Summit 2014
Sept. 29-Oct. 1, 2014 | Seattle
More On Event

DMA2014
October 25-30, 2014 | San Diego
More On Event

DRMA Winter Bash
December 9, 2014 | New York
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Specialized Projects Business Manager - American Speech, Language and Hearing Association
Location: Rockville, Md.
Posted: 9/22/14
View/Apply

Position: Director of Development, Class Giving - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 9/12/14
View/Apply

Position: Senior Director, Direct Response Marketing - Mercy Corps
Location: Portland, Ore.
Posted: 8/5/14
View/Apply

View All Jobs:
Click Here

You are currently subscribed as %%email%%. Please do not reply to this message.
To update your subscription preferences, click here. If you want to leave this mailing list, simply unsubscribe. Refer to our Privacy Policy.
Response Magazine is a division of Questex Media Group LLC.
600 Superior Avenue East, Suite 1100 - Cleveland, OH 44114

© 2011 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited without written permission.
Home | Subscribe | Advertise | Contact    


©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals