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Response This Week November 5, 2014

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5 Nov, 2016

DIGITAL EDITION

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INDUSTRY NEWS
FCC’s New Net Neutrality Approach Draws Praise, Ire 
WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is considering separating broadband into two parts – a retail element where consumers pay service providers like Comcast or Verizon for their broadband service, and a back-end or wholesale element covering broadband providers that serve as a backbone for content providers like Netflix or Amazon.
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Forecast Bright for Happy Holiday Spending  
NEW YORK – Both Deloitte and Nielsen predict more consumer spending for the coming holidays.
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Gerber Faces FTC Lawsuit Over Formula Ads 
WASHINGTON – The Federal Trade Commission (FTC) has filed a complaint against Gerber, saying it falsely advertised that its Good Start Gentle formula protects babies from allergies.
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Web Publishers to Comply With BBB Guidelines 
CHICAGO – Five Web companies will offer “enhanced” notice on every page to comply with the industry’s self-regulatory privacy guidelines, acccording to the Better Business Bureau’s (BBB) enforcement unit announced last week.
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FCC Rule Change Could Help Restart Aereo 
WASHINGTON – The Federal Communications Commission (FCC) said it will consider new rules that could help over-the-air TV provider Aereo restart its service.
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NEWS CORNER

Marketing Maven, the integrated marketing firm, celebrates its fifth anniversary in business. Founded in 2009 by CEO and President Lindsey Carnett, the company has enjoyed 100-percent growth in the past two years, welcoming diverse clients ranging from start-ups to Fortune 100 organizations.

Order fulfillment house and third-party logistics company Moulton Logistics Management opens a new warehouse and distribution facility in Dayton, N.J. The new facility will process direct-to-consumer, E-commerce and retail shipments.

WideOrbit Inc., a provider of advertising management software for media companies, hires Brian Burdick as executive vice president of digital and programmatic.

Marketsmith Inc. welcomes Cheryl Buono as director of media operations, while sister company i.Predictus appoints Dawn Smith to the position of vice president of enterprise training and user satisfaction.

Apple announces its mobile in-app ad platform, iAd, is now available in 70 more countries. The big expansion brings the total number of countries to 95 across the Americas, Europe, Asia, the Middle East, Africa and Australia.

YouTube CEO Susan Wojcicki says the company is considering offering an ad-free subscription service in an attempt to diversify its revenue stream.

Paris-based Publicis Groupe agrees to buy Boston-based Sapient for $3.7 billion.

Hulu and Viacom announce they’ve extended a deal to bring shows from Nickelodeon, Comedy Central, MTV, VH1, TVLand, Spike, BET and Logo to the online platform. Thousands of episodes will be added to Hulu’s over-the-top (OTT) library in the coming weeks.

IBM and Twitter announce a partnership that will allow companies to integrate social data into IBM’s tools, consulting services and platforms – like the cognitive computing platform Watson. The deal aims to go past the chatter to discover what consumers really want.

Lowe’s plans to use Twitter’s Vine, the six-second video clip service, to promote its sales and deals for the big shopping day after Thanksgiving. On Monday, a series of 12 Black Friday Vines began advertising special pricing on merchandise such as DeWalt Tools and Dyson vacuums.

Horizon Media appoints Jake Phillips as senior vice president, managing director. He will oversee activities for the agency’s financial services clients as well as client relationship management, strategic leadership, team performance and development.

Walmart says it’s offering price rollbacks on 20,000 products for the holiday, as well as same-day pickup and free shipping on orders $50 or higher.

UPCOMING DR EVENTS

COMING UP:

ad:tech New York
November 5-6, 2014 | New York
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DRMA Winter Bash
December 9, 2014 | New York
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2015 International CES
January 6-9, 2015 | Las Vegas
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Response Expo 2015
April 21-23, 2015 | San Diego
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Executive - Chief Media
Location: New York
Posted: 10/30/14
View/Apply

Position: Senior Director, Woodland Owner Marketing - American Forest Foundation
Location: Washington
Posted: 10/28/14
View/Apply

Position: Director of Marketing - ASI Show
Location: Trevose, Pa.
Posted: 10/27/14
View/Apply

View All Jobs:
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