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Response This Week November 4, 2015

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4 Nov, 2016

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CASE STUDIES
Invoca

The Digital Marketer’s Guide to Call Intelligence

In a mobile world, consumers are omnichannel – and your analytics must be too. You need the same level of attribution and analytics for calls that you have for digital. Invoca's new eBook helps you learn how call intelligence fits into today’s mobile marketing strategy. Click here now to download!

 

INDUSTRY NEWS
Local TV Stations Look to Cash in on Political Ads 
WASHINGTON – TV ad spending is projected to hit $4.4 billion for the 2016 election cycle, encompassing federal and state races – up from $3.8 billion in 2012, according to Kantar Media’s Campaign Media Analysis Group (CMAG).
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Cable Shows Strong Third-Quarter Subs; Broadcast Viewing Holds Steady 
NEW YORK – Cable’s third-quarter rebound has some rethinking if cord cutting is the way of the future.
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Dish Continues to Test Programmatic Exchange for TV Ads 
ENGLEWOOD, Colo. – Dish Network is continuing beta testing of a programmatic ad marketplace for TV that will cover Dish’s 8 million addressable households and allow marketers to target audiences.
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Cox Subscribers Win $6.31 Million in Antitrust Lawsuit 
TULSA, Okla. – Cox Communications subscribers in Middle America won an antitrust lawsuit with a $6.31 million jury verdict last week – and the award could be trebled as more antitrust lawsuits await.
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Netflix Users Watch 10 Shows, 4 Movies per Week 
NEW YORK – U.S. Netflix users watch 10 shows per week on the platform – as well as four movies during a seven-day period – says new research from consumer market researcher GfK.
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NEWS CORNER

Atomic Direct announces Rod Tallman as chief marketing officer. He will consult with clients on new product introductions and retail marketing efforts, as well as lead the development of new Atomic services for the evolving media and retail environments.

Direct response radio media buying specialist Carrie Bergman joins InterMedia Advertising® as vice president of radio affiliate sales to spearhead the continued growth of the company's unwired radio network – CPM Radio™.

For the third consecutive year, Los Angeles-based PR firm Marketing Maven was named a finalist for a PRism Award in the new product launch category from the Public Relations Society of America – Los Angeles.

Room Escape Adventures, a company that offers team-building activities, generates a 14 percent click-through rate using a Twitter application from marketing company, SocialCentiv.

Location firm Factual announces a partnership with The Trade Desk, a demand-side platform. The agreement allows The Trade Desk to integrate Factual’s datasets into its platform and will enable media buyers to use location data when advertising to mobile users. Factual runs a first-party database that covers 80 million local businesses and points of interest in 50 countries.

Nintendo – yes, that Nintendo – is planning to launch its first smartphone next spring. Named the Miitomo, the phone will feature free-to-play games and a personal avatar.

Joe Earley, chief operating officer at Fox Television Group, will step down at the end of the year. He’s held the position since August 2014.

The Interactive Advertising Bureau (IAB) introduces version 4.0 of its video ad serving template specifications, a common in-stream advertising protocol which helps create a scalable distribution of ads possible. The revision offers improvements in the delivery and measurement of video advertising, including sophisticated tracking options for clients, a feature much on the mind of the advertising business roiling from viewability and ad blocking issues. It also hopes to make it easier for publishers to monetize long-form ad content.

Data from Kinetic Social says carousel ads (those that let brands show multiple images and ultimately a link to some action) are driving 10 times more traffic to advertisers’ websites, compared to static sponsored posts on Facebook.

Twitter rolled out its first TV ad campaign to promote its “moments live-event” section during the Game One of the 2015 World Series on Oct. 27.

Viacom and TiVo Research strike an agreement to advance Viacom’s proprietary usage/viewing data. The deal – which the companies say is the first of its kind – will have TiVo work with Viacom’s “predictive” tools, such as Vantage and Echo Social Graph, that hyper-target consumers.

Amid growing concern over online advertising fraud, the Media Rating Council issues new guidelines for digital media vendors and companies to follow in order to detect and filter out “invalid traffic” generated by non-human sources, like bots.

UPCOMING DR EVENTS

COMING UP:

ad:tech New York
November 4-5, 2015 | New York
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DRMA Winter Bash
December 8, 2015 | New York
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: IS Data Analyst - Brigham and Women's Hospital
Location: Boston
Posted: 11/2/15
View/Apply

Position: Director of Business Development - REVShare
Location: Temecula, Calif.
Posted: 10/28/15
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Position: Director of Database Marketing, DR Marketing Team - Humana
Location: Louisville, Ky.
Posted: 10/21/15
View/Apply

View All Jobs:
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