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Response This Week November 21, 2012

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21 Nov, 2012

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Response Magazine October 2012

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INDUSTRY NEWS
DRMA Announces 10 Nominees for Member of the Year Award 
SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud to announce 10 nominees for the Second Annual DRMA Member of the Year Award.
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FTC Announces More Than 70 Actions Against Biz-Op Schemes 
WASHINGTON – Last week, the Federal Trade Commission (FTC) announced a major crackdown on scams that falsely promise jobs and opportunities to “be your own boss” to job seekers. The actions are the first cases brought under the FTC’s recently updated Business Opportunity Rule, which requires business opportunity sellers to provide specific information to help consumers evaluate a business opportunity and provides a simple one-page disclosure form.
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TiVo (Yes, That TiVo) Launches TV Ad Campaign  
ALVISO, Calif. – In a move that’s destined for a page in the Guinness Book of World’s Most Ironic Moves, TiVo, the company that nearly gave the TV ad industry a massive coronary with its ad-skipping technology, is spending millions on a TV ad campaign to tout its services beyond just video recording.
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Ad Industry Braces for ‘Fiscal Cliff’ 
NEW YORK – Some ad industry execs say they see dark clouds on the horizon of 2013 – and one of those clouds holds an ugly storm: the prospects of $607 billion in tax increases and spending cuts.
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Turkey Day Big for Mobile Shoppers 
SAN JOSE, Calif. – The picture of the American consumer shopping during the holidays is getting clearer. Everyone knows brick-and-mortar stores have Black Friday and online shops have Cyber Monday. Welcome to Mobile Thursday – the new shopping day for mobile users.
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Job Board
NEWS CORNER

Hampton Direct is going bicoastal. The Williston, Vt.-based DR marketer of such successful products as PajamaJeans, Wonder Hanger and more is opening an office in the Los Angeles area in January 2013 to house its DRTV, new business development, marketing and graphic design departments, with those divisions relocating to the new location (in Woodland Hills, Calif.) over a six-month period.

Marc Haskelson joins THOR Associates, a direct-to-consumer marketing consulting agency, as chief operating officer. Haskelson has more than 25 years of sales, marketing and operational leadership.

WideOrbit, an advertising management software company, is named one of the San Francisco Bay Area’s Top 100 Fastest-Growing Companies by the San Francisco Business Times for the fourth consecutive year. WideOrbit is recognized for 97.9 percent revenue growth from 2009 to 2011 and is ranked No. 59 on this year’s list.

Me-TV, the new classic TV network short for Memorable Entertainment Television, adds two new affiliates: Hearst Television-owned WPTZ in Burlington, Vt./Plattsburgh, N.Y. will launch Me-TV on January 2, 2013; and Hoak Media-owned KVLY, Fargo, N.D., will launch Me-TV on January 1, 2013.

Census-based online audience giant Quantcast releases what it calls Quantcast Advertise for Branding (QAB), a self-serve platform that lets advertisers, agencies and publishers connect “big data” with discrete brand targets.

A U.S. District Court judge dismisses a lawsuit alleging that Wal-Mart violated a consumer protection law by sending unwanted text messages to a customer who filled a prescription at the retailer’s pharmacy. The court rules Wal-Mart didn’t violate the law because the customer gave the pharmacy her cell phone number.

Competitive networks Outdoor Channel and the Sportsman Channel will become part of a new NASDAQ-listed public company, InterMedia, which will also include related magazines, such as Guns & Ammo and Wildfowl. The move is the result of a transaction between the private-equity InterMedia Partners and the publicly traded Outdoor Channel Holdings.

Tribune Co, the owner of the Chicago Tribune, Los Angeles Times and 23 television stations, receives regulatory approval from the Federal Communications Commission (FCC) needed to end its nearly four-year stay in bankruptcy, reports Reuters. Tribune will transfer its broadcast licenses to the new owners who will take over the company when it emerges from bankruptcy.

All the 2012 political ad dollars failed to raise radio revenues, which were flat in the third quarter of 2012, floating at $4.24 billion, according to the latest figures from the Radio Advertising Bureau.

Papa John’s, the pizza giant, is getting an unwanted delivery: a national class-action lawsuit. A U.S. District Court judge in Seattle certified the case against Papa John’s International that charges that the company illegally sent 500,000 text messages to consumers in early 2010. Under the federal Telephone Consumer Protection Act (TCPA), which bars companies from sending text ads to consumers unless they’ve opted in, the class action’s members, if successful in court, could be awarded $500 or more in damages per text, or more than $250 million in total.

The San Jose Mercury News reports it’s likely a federal judge will sign off on a deal requiring Google to pay $22.5 million to settle Federal Trade Commission (FTC) charges stemming from a hack that allowed the company to track Safari users. The settlement will resolve charges alleging that Google misled Safari users by tracking them, despite telling users that Safari automatically prevented tracking.

A new survey says 89 percent of consumers will search on sites like Amazon and eBay to find their holiday gift for less, and 52 percent of shoppers will not make an in-store purchase this holiday season if retailers do not match competitors’ prices, according to ad firm SteelHouse.

UPCOMING DR EVENTS

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DRMA Winter Bash
December 11, 2012 | New York, NY
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Consumer and Online Marketing Director - Sounds True Inc.
Location: Louisville, CO
Posted: 11/14/12
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Position: Assistant or Associate Professor, Public Relations - University of Rhode Island
Location: Kingston, RI
Posted: 11/12/12
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Position: Director - Mullen Marketing Search
Location: New York, NY
Posted: 10/11/12
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