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Response This Week November 19, 2014

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19 Nov, 2016

DIGITAL EDITION

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NEW WINTER BASH RSVP 468 10-29

CASE STUDIES
INDUSTRY NEWS
Net Neutrality Takes Front and Center in Washington 
WASHINGTON – Discussions on network neutrality are taking front and center in Washington. One week after President Obama shared his support for reclassifying Internet access under Title II common carrier regulations, the House Energy & Commerce Committee's Communications Subcommittee has scheduled a Dec. 10 Federal Communications Commission (FCC) oversight hearing on the topic.
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Consumers, Ad Industry Weigh in On Big Data 
WASHINGTON – A new study says nearly two out of three Americans think the government should limit how advertisers draw on consumers' personal information.
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Survey: 55 Percent Will Shop on Cyber Monday 
NEW YORK – Nielsen’s 2014 Holiday Retail Sales Forecast says 52 percent of consumers contend they will visit stores on Black Friday and 55 percent said they will shop on Cyber Monday.
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Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll 
NEW YORK – Insiders and analysts quickly weighed in on Yahoo’s announcement last week that it had agreed to acquire programmatic video ad platform BrightRoll for $640 million. The deal is expected to close in the first quarter of 2015.
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Nielsen Exec: TV Industry Should Adopt New Ratings Standards 
NEW YORK – A Nielsen executive is calling for the television industry adopt new rating standards.
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NEWS CORNER

Portland, Ore.-based DRTV agency Atomic Direct produces a spot to introduce the Flipout, a cordless, compact power driver by SpeedHex.

Software development company Mojo finalizes integration of two of the top E-mail marketing companies’ services – Constant Contact and Mail Chimp – within its E-commerce platform to provide their acclaimed E-mail remarketing capabilities to Mojo E-commerce clients.

Fosina Marketing Group wins 2014 Silver Apple Corporate Award from the Direct Marketing Club of New York. The Silver Apple recognizes organizations for outstanding contributions to the growth and practice of direct and interactive marketing.

Wix.com Ltd., a Web development platform, announces it will air its first-ever 30-second Super Bowl spot. Wix lets customers create a complete and professional online presence. The ad will be supported by additional spots and content that will be developed and tailored for various online platforms.

AMC Networks CEO Josh Sapan says AMC won’t be offering its own over-the-top (OTT) service like HBO and CBS. “Our best preparation is to have the stuff that people want to watch the most. Today, we have no intention of going over the top,” he says. He adds that while the landscape is changing as viewers find new ways to view content either on their phones, laptops, tablets or TVs, it is still the content providers’ mission to develop “shows and brands that mean an awful lot to the people that like them.”

Sony unveils PlayStation Vue, an over-the-top (OTT) subscription TV service that will start off with about 75 channels per market. Offered initially through an invite-only beta preview later this month, the cloud-powered service will run on PlayStation 4 and PlayStation 3 consoles. The service will include content from CBS, NBCUniversal, Fox, Scripps and Viacom.

The Wall Street Journal pulls the plug on Sunday Journal, which provides content to affiliated newspapers and also closes the Wall Street Journal Radio Network, including MarketWatch Radio.

Nearly three-quarters of Americans (73 percent) plan to use their mobile devices for holiday shopping this year, says a new survey by Retale, a location-based mobile platform. The most common mobile shopping activities will be finding deals (97 percent); comparing prices (96 percent); researching products (96 percent); accessing coupons (92 percent); finding stores (89 percent); and buying directly from the device (85 percent).

A commissioned study conducted by Forrester Consulting on behalf of RetailMeNot finds that during a three-month period, 68 percent of consumers have made between one and 10 purchases online. Of those, 86 percent have used a digital coupon.

The Senate Judiciary Committee is reportedly looking to hold a hearing on sports programming on Nov. 20. Issues could include sports programming, antitrust exemption, and impact of sports rights costs on cable rates.

A FreeWheel report says third-quarter completion rates for long-form messaging in programming – half-hour comedies and one-hour drama programming and the like – is at 90 percent for 30-second commercials, with 15-second commercials doing a bit better at 92 percent.

GlobalWebIndex surveyed active users of social networks aged 16-64 and found that 73 percent of Twitter users had shopped online in the past month and that 79 percent had searched online for products or services to buy. This compares to 69 percent of Facebook users who had bought online, and 77 percent who had searched for products.

UPCOMING DR EVENTS

COMING UP:

DRMA Winter Bash
December 9, 2014 | New York
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2015 International CES
January 6-9, 2015 | Las Vegas
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NRF 104th Annual Convention & Expo
January 11-14, 2015 | New York
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Response Expo 2015
April 21-23, 2015 | San Diego
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Executive - Chief Media
Location: New York
Posted: 10/30/14
View/Apply

Position: Senior Director, Woodland Owner Marketing - American Forest Foundation
Location: Washington
Posted: 10/28/14
View/Apply

Position: Director of Marketing - ASI Show
Location: Trevose, Pa.
Posted: 10/27/14
View/Apply

View All Jobs:
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