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Response This Week November 18, 2015

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18 Nov, 2015



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Fallout Continues as FanDuel, DraftKings Battle 'Gambling' Tag 
ALBANY, N.Y. – The battle between FanDuel, DraftKings and New York State Attorney General Eric Schneiderman rages on.
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TV Networks Reducing Spots  
NEW YORK – Network big leaguers Viacom, Turner Broadcasting, Discovery, and Fox all say they're reducing the number of commercials they pack into shows, reports.
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Study Says 'Super Users' More Engaged Than TV-Only or Digital-Only Viewers  
NEW YORK – A new report on TV viewing says streaming is creating additional engagement for traditional TV by consumers being called "super users."
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FCC Gets Silicon Valley Support on Muni-Broadband Networks 
WASHINGTON – The Federal Communications Commission (FCC) is getting support from Silicon Valley heavyweights who say the commission took "a step toward broadband abundance" when it voted to nix laws that effectively prevent local cities and towns from creating their own muni-broadband networks.
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Study: Display Ads Yield 60 Times More Calls Than Click-To-Call 
SEATTLE – Display ads yield 60 times more phone calls than a direct click-to-call ad, says a new report from Marchex, a mobile analytics firm.
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NEW a2b 468 10-7-15

Assembly, MDC’s full-service media agency, announces it won the Travelocity account and will handle all media planning and buying for Travelocity. Assembly currently handles media buying for and media planning and buying for the brand.

CloudAntenna, a new system that combines antennas and cloud computing and lets users watch and record live TV channels for free, positions itself as an inexpensive alternative to cable TV bills., a San Diego-based company, developed CloudAntenna.

U.S. District Court Judge Robin Cauthron reverses a lower court ruling against Cox in a set-top box case in Oklahoma and the $6.31 million judgment that went with it. An Oklahoma federal jury decided last month that Cox had violated antitrust laws when it tied premium cable service to set-top rentals, awarding $6.31 million in damages to the subs that sued (Response This Week, Nov. 4). Cox had asked the court for the post-verdict judgment that the jury had erred and Judge Cauthron agreed, finding in favor of Cox. "The Court finds that Plaintiff failed to offer evidence from which a jury could determine that any other manufacturer wished to sell set-top boxes at retail or that Cox had acted in a manner to prevent any other manufacturer from selling set-top boxes at retail," Cauthron said. "Because of this, there is no evidence that Defendant foreclosed any competition."

Vizio introduces "Smart Interactivity," which lets software running the TV keep records of the user's viewing habits and then share the data with partners that serve ads across media channels even when personally identifiable information is removed. Smart Interactivity could become enabled in more than 10 million Vizio Smart TVs already sold, per Pro Publica, which initially reported the news.

SocialCentiv, whose marketing software helps companies find customers on Twitter, announces its technology is helping retailers find tweets in real time from prospective customers who are ready to buy products. The company says retailers see an average cost per click of $2.59, a 53-percent reduction from the average of $5.54 they would spend on Google AdWords.

VentureFuel Inc., which accelerates the growth of new technology and emerging media companies by forging strategic partnerships with Fortune 500 advertisers, names ad-tech innovator Meredith Johnston as the director of brand partnerships. Johnston most recently served as senior agency lead at Marchex.

More than 6 billion connected things will be in use around the world next year, with most of them being used by consumers, according to the latest Gartner estimate. The forecast for the number of connected objects next year will be an increase of 30 percent from this year.

Sinclair Broadcast Group signed a new agreement for audience measurement services from Rentrak. The services including Rentrak’s advanced political and automotive demographic ratings will be available to all 172 Sinclair stations.

Hearst and The Wall Street Journal are launching new channels on Snapchat’s Discover, a platform created specifically to help media companies reach millennial viewers with short-form content. Hearst’s new channel, called “Sweet,” is produced by Hearst Digital and launched with a short teaser video showing images and clips touching on a range of subjects covered by Hearst magazines, Women’s Wear Daily reported – but it’s not clear whether it will actually carry content from all Hearst magazines, or just a select few.

According to the latest Shotfarm Product Information Report, 78 percent of consumers say the quality of product content is very important when making purchase decisions. Retail trading partners can maximize sales, minimize returns, optimize speed to market, and enhance their brands by improving the quality of product information they provide to digital shoppers, says the report.

A majority (78 percent) of consumers intend to use their smartphones for holiday shopping this year and 72 percent expect to use their tablets, based on a Deloitte holiday survey. Holiday shoppers this year also are looking for deals. The majority (78 percent) of consumers will be influenced by coupons or promotional offers and 72 percent plan to take advantage of free shipping.

Research from Marchex and Digiday says almost two-thirds of U.S. marketers said mobile coupons were the most effective method for attributing in-store purchases to mobile ads. This year, 80 percent of U.S. adult mobile coupon users will redeem a coupon or code via their mobile device for online or offline shopping. In 2017, more than 90 percent of adults will do so, the study predicts.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: IS Data Analyst - Brigham and Women's Hospital
Location: Boston
Posted: 11/2/15

Position: Director of Business Development - REVShare
Location: Temecula, Calif.
Posted: 10/28/15

Position: Director of Database Marketing, DR Marketing Team - Humana
Location: Louisville, Ky.
Posted: 10/21/15

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