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Response This Week November 12, 2014

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12 Nov, 2017



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DRMA Announces 8 Nominees for Member of the Year Award 
SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud to announce eight nominees for the Fourth Annual DRMA Member of the Year Award.
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Obama to FCC: Adopt ‘Strongest Possible Rules’ on Net Neutrality 
WASHINGTON – President Barack Obama on Monday weighed in with his most aggressive statement on net neutrality debate to date, asking the Federal Communications Commission (FCC) to adopt the strictest rules possible for ensuring so-called net neutrality, or the principle that all Internet traffic should be treated equally.
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3Q TV Ad Sales Down, but It’s Not All Bad News 
NEW YORK – The third quarter wasn’t kind to the ad sales departments of big U.S. media companies, as marketers scaled back TV spending and moved money to digital outlets, The Wall Street Journal reports.
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DISH: OTT Ad Service on Schedule 
ENGLEWOOD, Colo. – Despite some technical snags, DISH Network reports it new over-the-top (OTT) video service is expected to go live by the end of the year.
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Aereo Closing Operations, Boston Office Closing 
NEW YORK – Aereo, the streaming television company, announced that, effective November 12, it is closing its Boston office and laying off its 43 employees.
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NEW a2b 468 9-24-14


Mercury Media, a full-service direct response media agency, appoints Carlos Cordoba as vice president, Hispanic. Cordoba brings nearly two decades of experience working with Fortune 500 advertisers and leading marketing efforts across multiple media disciplines including television, digital, radio, mobile, print, direct mail and outdoor.

Concepts TV Productions hires Steven T. Miller as motion graphics designer and video editor. Miller has worked with clients such as Ford Motor Co., Home Depot, A&E Network, Discovery, Norwegian Cruise Lines and Turner Broadcasting.

Portland-based DRTV agency Atomic Direct releases a television campaign for the DirectDrive Ratchet, a new product from Kobalt Tools. This marks the fifth year that Atomic has produced spots for the brand.

Hawthorne Direct, a full-service brand response advertising agency, promotes three of its staff members: Sheryl Bergren becomes senior media strategist/analyst; Lacey Asplund becomes business science analyst; and Amber Papp is now media strategist/analyst.

Nearly one-third of consumers say “shared values” is why they’re loyal to a brand, according to a SAP survey of 3,000 American consumers. More than half of those surveyed would like an offer of help before they have to ask for it. Seven in 10 would like personalized information about a brand’s products, and 75 percent said a product or service’s quality contributes to their brand loyalty.

Thanks to the continued success of its automated ads sales business, AOL beats Wall Street’s revenue estimates for the third quarter. Year-over-year, AOL saw total revenue rise 12 percent, which it attributed to strong growth in global advertising.

In the first four weeks of the 2014-2015 season, ABC earns a 2.13 average rating among viewers aged 18-49 when looking at Nielsen’s C3 ratings – the average commercial ratings plus three days of time-shifted viewing – from September 22 through October 19. NBC is next at 1.92, down 14 percent from a year ago. CBS is third with a 1.88, off 10 percent from a year ago. Fox is in fourth place at 1.54, and the CW is fifth at 0.56.

The number of people using mobile devices to access the Internet is set to soar from 2.2 billion today to 3.8 billion by 2020, according to a new forecast from GSMA Intelligence. That’s an increase from about 30 percent of the world population today to around 50 percent six years from now – making it one of the most rapid and widespread technological shifts in history.

Crown Media, the parent company of Hallmark Channel and Hallmark Movies & Mysteries, reports a 12-percent gain in advertising sales to $71.4 million, with overall revenue 11-percent higher to $84.4 million. Net income grew 49 percent to $14.9 million.

WGN America orders its first two unscripted series. “Outlaw Country” from Bischoff Hervey Entertainment will follow two brothers who are law enforcement officers in Buckner County, Mo. “Wrestling With Death” from Leftfield Pictures focuses on an Arkansas family that runs a mortuary by day and is active in the world of regional professional wrestling by night.

The National Association of Broadcasters (NAB) and Sinclair file the opening brief in their lawsuit challenging the Federal Communications Commission (FCC) incentive auction. NAB and Sinclair tell the court it needs to reject the FCC’s May incentive auction order to the degree that it adopts the TVStudy repacking methodology, which “fails to protect against terrain losses, denies protection to areas that are currently unpopulated, and fails to protect populations served by fill-in translators (NAB’s issues).”

National CineMedia and Shazam bring mobile interactivity to every NCM-affiliated theater across the U.S. A national rollout is integrating Shazam audio recognition technology into NCM’s FirstLook package of pre-show entertainment and advertising. NCM is integrating Shazam into FirstLook on over 20,000 screens around the country.



DRMA Winter Bash
December 9, 2014 | New York
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2015 International CES
January 6-9, 2015 | Las Vegas
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NRF 104th Annual Convention & Expo
January 11-14, 2015 | New York
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Response Expo 2015
April 21-23, 2015 | San Diego
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Executive - Chief Media
Location: New York
Posted: 10/30/14

Position: Senior Director, Woodland Owner Marketing - American Forest Foundation
Location: Washington
Posted: 10/28/14

Position: Director of Marketing - ASI Show
Location: Trevose, Pa.
Posted: 10/27/14

View All Jobs:
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