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Response This Week November 11, 2015

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11 Nov, 2017



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DRMA Announces 8 Nominees for Member of the Year Award 
SANTA ANA, Calif. – The DRMA – the alliance for performance-based marketers – and Response Magazine are proud to announce eight nominees for the Fifth Annual DRMA Member of the Year Award.
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Senate May Ban Online ‘Gag’ Clauses 
WASHINGTON – The U.S. Senate is considering a bill that aims to protect people’s right to criticize businesses – and consumer advocates and companies that operate review sites support the bill.
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TV Networks Mine Viewers’ Physical Cues to Improve Ads, Programming 
NEW YORK – Comcast Corp.’s NBCUniversal and Viacom Inc. are each opening labs to study TV viewers in mock living rooms to track eye movements and facial reactions in hopes of better understanding what shows and ads they like to watch.
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Mobile Drives Facebook to New Profits, Growth 
MENLO PARK, Calif. – Profits and revenues are up at the social giant Facebook and a key reason appears to be mobile usage, according to its 2015 third-quarter earnings report.
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CenturyLink to Launch OTT Pilots in Select Markets 
MONROE, La. – CenturyLink is inching closer toward piloting over-the-top (OTT) video services that will focus on skinny bundles and younger millennial audiences, Multichannel News reports. CenturyLink’s president and CEO, Glen Post, said he hopes to trial the OTT offerings in two or three markets later this year and into early 2016.
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NEW a2b 468 10-7-15

Michael Medico, the retired founder of E&M Advertising (now New York-based Allscope Direct) and a former member of the Response Advisory Board, debuts his new novel, “The Sainted.” Released on Oct. 31, Medico says “The Sainted” is the first of an expected trilogy. For more information, or to purchase the novel, visit:

Autobytel Inc., the online automotive services company, reports financial results for the third quarter ended September 30: Total revenues increased 47 percent to a record $40.2 million; advertising revenues increased 194 percent to $3.2 million; and net income increased 44 percent to $1.6 million.

eFulfillment Service (EFS), an order fulfillment provider, announces new integrations with Etsy and ShipStation that allow EFS is able to automatically retrieve orders from both platforms. Once retrieved, orders then enter into the EFS web-based Fulfillment control panel, in which EFS clients have ongoing visibility over their orders, inventory, and ship history.

Marin Software, which has roots in search engine advertising, begins pulling in television, weather, and sports data to power advertising campaigns on Facebook, Twitter, and Instagram.

More than 60 percent of U.S. millennial Internet users use ad blockers, according to a study by Fractl and Moz.

WPP’s GroupM unit acquires a majority stake in independent digital media shop Essence Digital Ltd. Essence will become a part of GroupM’s portfolio, and will continue to operate as an independent brand capable of accessing GroupM’s global reach and infrastructure.

Colorado voters in 44 cities and counties approve referenda that could pave the way for new municipal broadband networks in those areas. A 2005 Colorado law prohibits muni-broadband, unless voters approve a referendum, Ars Technica reports.

Starz invests in direct-to-consumer distribution by taking a $7 million stake in on-demand streaming service Fandor, which offers about 7,000 independent films at monthly rates ranging between $7.50 and $10.

Limelight Networks reports that in 2014, 23 percent of Americans spent more than 15 hours per week online outside of work. That number increased to 45 percent in 2015. It was expected that millennials would spend the most time connected (41 percent spending 15+ hours), but instead, Baby Boomers (51 percent spending 15+ hours) lead the way.

Internet giant Alphabet Inc., the new holding company for Google, expects to begin delivering packages to consumers via drones sometime in 2017. David Vos, the leader for Google’s Project Wing, says his company is in talks with the Federal Aviation Administration (FAA) and other stakeholders about setting up an air traffic control system for drones that would use cellular and Internet technology to coordinate unmanned aerial vehicle flights at altitudes below 500 feet.

Credit cards still have the upper hand over the mobile payment systems of Apple and Samsung. The biggest issue mobile payments face is the ease-of-use factor of credit cards, based on a new study by Trustev. The majority (85 percent) of consumers who are able to use Apple Pay say it’s easy to pay in a store with a credit card.

When a shopper can’t find the product information they need in a store, 75 percent are likely to research and purchase the product online, says a study by Harris Poll for Digimarc, the company that creates invisible barcodes on packaging. The need for additional product information is even higher (87 percent) among millennials.



DRMA Winter Bash
December 8, 2015 | New York
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2016 International CES
January 6-9, 2016 | Las Vegas
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Affiliate Summit West 2016
January 10-12, 2016 | Las Vegas
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Response Expo 2016
April 26-28, 2016 | San Diego
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: IS Data Analyst - Brigham and Women's Hospital
Location: Boston
Posted: 11/2/15

Position: Director of Business Development - REVShare
Location: Temecula, Calif.
Posted: 10/28/15

Position: Director of Database Marketing, DR Marketing Team - Humana
Location: Louisville, Ky.
Posted: 10/21/15

View All Jobs:
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