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Response This Week May 9, 2012

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9 May, 2016

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CASE STUDIES
INDUSTRY NEWS
ABC News, Univision Partner for New English-language Channel for Hispanics 
Walt Disney Co.'s ABC News and Univision have partnered up to launch an English-language cable television channel for Hispanics, according to multiple media reports and statements from the companies.
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Social Overtakes Search, Poised for Dominance, Study Shows 
Social media has surpassed search and is expected to overtake online display advertising as the main digital focus of advertising agencies, according to the latest industry data.
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Affluent Men a Big Draw for E-Retailers, Data Suggest 
The preferences, behaviors and attitudes of affluent males - those 18 and older with household incomes of $100,000 or more - are making them an increasingly significant audience for online advertisers, according to a study by iProspect.
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Social 'Revolutionizing' Beauty Brands' Engagement Levels in Britain, Mintel Says 
For beauty and personal care marketers in the U.K. looking for high levels of brand-consumer engagement, social is the place to be, according to Mintel reports.
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Vendor Spotlight: Datamann — InOrder Enterprise Management System Featured at Response Expo 2012 
Datamann is featuring the InOrder Enterprise Management System at Response Expo 2012 at Booth No. 617.
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NEWS CORNER

Media Design Group’s vice president of media, Michelle Murphy, is named to Cable Fax’s Sweet 16 of 2012, which recognizes people from brands and agencies supporting cable with ad buys, partnerships, brand integrations and other strategic alliances designed to get the right brand messages to the right audiences.

DirectAvenue announces the addition of Michael Pierce as vice president of new business development.

Collette Liantonio, who was recently featured on The Daily Record and a variety of radio shows, introduces four new members of the Concepts TV Productions team: Lauren Fahey as sales and marketing assistant, Colleen Miller as senior producer, Mary Ann Lombardo as scriptwriter and producer, and Gabriella Damiano as production coordinator.

Northern Lights Direct announces the launch of its latest DRTV campaign for Kimora Lee Simmons’ KLS Prepaid Visa RushCard.

The Buzz Agency adds a variety of new clients to its roster, including Clearband Hi-Speed Internet; the town of Seaside, Fla.; Sundy House; Living Color Aquariums; and the City of Boca Raton Police Athletic League. It also secures renewals contracts for JES Publishing for the Annual Best of Boca event and GAMO Outdoor USA.

Teradata, an analytic data solutions company, and Aprimo, a Teradata company in integrated marketing management software, announce the signing of an agreement to acquire cloud-based digital marketing company eCircle.

InterAct announces the release of InterAct Online RMS version 10.12, introducing a variety of enhancements designed to support statewide and multi-agency workflows and business practices.

Prometheus Global Media announces the winners of the 2012 CLIO Awards, which honor excellence in advertising. View the award winners here.

Efi Rodki, co-founder and CEO of Relevantor LLC, is participating in a panel presentation engagement at the second annual Digital Summit on May 10 in Atlanta.

The Direct Marketing Association and Pitney Bowes invite marketers to submit entries for the inaugural Personal Connections ECHO Award, which recognizes companies and marketers that lead the way in customer communications by using customer insights and marketing to create personal, long-lasting consumer relationships. For entry forms, visit here.

Alloy Direct Marketing and American Student List merge into Alloy ASL as a result of a joint venture between their respective parent companies, Alloy Media + Marketing and EURO RSCG Discovery.

Click here for Jackie's Journal archives.

UPCOMING DR EVENTS

COMING UP:

Response Expo 2012
15 May, 2012 - 17 May, 2012 | Hilton San Diego Bayfront | San Diego | California | United States (USA)
More On Event

Cable Show 2012
21 May, 2012 - 23 May, 2012 | Boston | Massachusetts | United States (USA)
More On Event

Internet Retailer Conference & Exhibition 2012
5 Jun, 2012 - 8 Jun, 2012 | Chicago | Illinois | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior VP of Business Development, Company Confidential
Location: California
Posted: 5/3/12
View/Apply

Position: Senior Vice President of Business Development, Script to Screen
Location: Orange County, CA
Posted: 5/3/12
View/Apply

Position: Business Development Manager, Progrexion
Location: North Salt Lake, UT
Posted: 4/23/12
View/Apply

View All Jobs

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