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Response This Week May 6, 2015

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6 May, 2016

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INDUSTRY NEWS
Pocket Hose Named Top Product by Retailers, Response 
SANTA ANA, Calif. – TELEBrands’ Pocket Hose earned the first As Seen On TV Retail Most Valuable Product (MVP) Award, based on a Response Magazine survey of buyers from leading U.S. retailers. Pocket Hose was named the top As Seen On TV retail product during 2014, while TELEBrands’ Hurricane Spin Mop and Ideavillage Products’ Snackeez earned finalist nods.
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Lawmakers Boost Efforts to Thwart Title II 
WASHINGTON – The ire over the Federal Communications Commission’s (FCC) Feb. 26 decision to reclassify Internet access as a common carrier service remains palpable on Capitol Hill.
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Mobile Continues to Drive Viewing, Ad Spending 
NEW YORK – Some have said 2014 was the year of mobile and now there’s evidence that’s true. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest Internet advertising revenue report on 2014 and say mobile drove double-digit growth.
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Nielsen Offers Roku, BrightRoll Measurement Accountability 
NEW YORK – Nielsen, Roku and Yahoo’s BrightRoll announced efforts last week that may change the way marketers allocate budgets and buy advertising media as viewer behavioral patterns shift, according to a report in Media Post News.
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Study: TV Ads 4x More Engaging Than Facebook Video Ads 
BOSTON – A new study says traditional TV ads are four times more engaging than video ads on Facebook.
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NEWS CORNER

Randy Jackson, award-winning record producer and former judge on “American Idol,” joins a panel for the Montclair State University/TELEBrands’ inventors’ day for aspiring entrepreneurs on May 6. Teams of students will pitch the panel of judges in the hopes of winning $10,000, underwritten by TELEBrands founder and Montclair State alumnus AJ Khubani.

SP Express, a leading national provider of logistics and order fulfillment services, acquires Marketing Support Solutions Inc., a provider of high-touch marketing and order fulfillment services for clients, including Sony and HTC. The acquisition represents the latest in SP Express’ ongoing expansion of its geographic footprint and broadening of its service offerings.

DISH Network LLC launches WeatherNation®, a multi-format, local, regional and national television weather news service. WeatherNation’s interactive app is available on DISH’s award-winning Hopper® Whole-Home HD DVR and select other set-top boxes. The app offers DISH customers instant access to the local weather in up to 10 different locations.

Media Design Group promotes Matt Peterson to vice president. He’ll oversee the company’s media buying, media planning, data analytics and client service departments and develop strategies for Web tracking platforms.

Urban Legend Productions, a Seattle-based video production company, teams with OnDeck to create a series of testimonial-based spots airing nationally that feature real customers and their businesses.

Twitter acquires TellApart, an ad tech firm specializing in cross-device ad retargeting, for $532.6 million. The deal represents Twitter’s continued pushed to build a formidable ad tech platform. Between TellApart, MoPub and TapCommerce (another retargeting firm), Twitter has spent nearly $1 billion on its “tech stack.”

Cablevision Media Sales, a unit of Cablevision Systems Corp., announces a data-driven tool automating the planning of addressable and optimized linear TV advertising campaigns, called Total Audience Application (TAPP). For its trial phase, media agencies GroupM, Horizon Media and Starcom MediaVest Group are participating. Based on millions of set-top boxes in the New York market via Cablevision homes, TAPP aggregates de-identified census-level audience tuning data, and then combines it with marketers insights to plan advanced television advertising campaigns.

Viacom says its three-year plan to grow “non-Nielsen” measurement-attached advertising revenues to half of all its ad activity is seeing steady results – including some upfront activity. Viacom – like other traditional media sellers – is looking to move away from traditional program/spot inventory to audience-based measurement, with a host of data-driven tools they are making available to marketers.

Payments using mobile now account for 27 percent of all online payments, according to Adyen’s quarterly mobile payments index. And the way money is moving is changing as well, with the $28 average transaction value of digital goods bought by tablet passing desktop purchases for the first time since 2013.

With broadcast upfront presentations a week away, CBS releases an analysis that shows that it not only has the most viewers, but the most consumers of any TV network. CBS also says that the top shows for reaching consumers in nearly every category are in the network’s primetime schedule.

Smart TVs remain the preferred viewing screen in homes with a streaming device, and streaming has now expanded to multiple rooms in homes, a study by the Council for Research Excellence reveals. The group also finds that the majority of homes with new streaming devices witnessed an increase in streaming as additional total viewing time or as a replacement for live TV viewing.

Spending on advertising targeting U.S. Hispanics will top $7.1 billion in 2015, up 63 percent from $4.3 billion in 2010, according to the Association of Hispanic Advertising Agencies.

UPCOMING DR EVENTS

COMING UP:

CNP Expo 2015
May 18-21, 2015 | Orlando, Fla.
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ad:tech San Francisco 2015
May 20-21, 2015 | San Francisco
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IRCE 2015
June 2-5, 2015 | Chicago
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DRMA Summer Bash
July 22, 2015 | Irvine, Calif.
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Affinity Program Manager - National Federation of Independent Business
Location: Washington
Posted: 5/1/15
View/Apply

Position: Sales & Service Contact Manager - Actegy Health
Location: Indianapolis
Posted: 4/28/15
View/Apply

Position: Senior Director of Marketing - Capital Education
Location: Chicago
Posted: 4/24/15
View/Apply

View All Jobs:
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