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Response This Week May 30, 2012

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30 May, 2012

DIGITAL EDITION

Response Magazine April 2011

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INDUSTRY NEWS
DRMA Hosts Third Annual Summer Bash on July 26 
The Direct Response Marketing Alliance (DRMA) announces its third annual Summer Bash, set for Thursday, July 26 from 6-9 p.m. at Shady Canyon Country Club in Irvine, Calif.
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POM Wonderful Responds to FTC Ruling with New Ad Campaign 
In the wake of a recent ruling by a Federal Trade Commission (FTC) judge saying that POM Wonderful lacked competent and reliable evidence for health benefit claims, the juice maker has responded by using selected positive quotes from the adverse ruling in a new ad campaign.
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Consumer Engagement with Interactive TV Guides on the Rise, Rovi Data Shows 
Consumers continue to be more and more dependent on interactive programming guides (IPG), according to new data from Rovi Corp.
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Google Aggressive in Fight Against Scam Ads, Statistics Suggest 
Google Inc. continues its fight against scam paid-search ads, releasing statistics last week that show the number of advertisers it has shut down or disapproved has risen significantly over the past few years.
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Marketers Struggling with Digital Strategies, CMO Council Says 
While most senior marketers report that digital marketing has become a key topic of conversation with C-level executives and business leaders, many companies are still struggling to move toward more integrated, fully deployed platforms supporting multiple marketing applications, according to a new survey by the CMO Council.
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Job Board
JACKIE'S JOURNAL

Infusion Brands Intl. Inc. partners with ShopNBC and announces a new distribution agreement with Michael Rome, one of the founders of handbag design via home shopping.

Atomic Direct names Evan McCarthy as account coordinator.

Direct response TV veteran media buyer Shari Galanti joins acquirgy as senior media buyer.

Media Design Group promotes Meredith Gale to account coordinator.

Diray TV has added five professional staff members over the past 12 months: Matthew Greger as director of emerging technology, Sheila Hamowy as senior account executive, Keith Till as account executive, Jeffrey Engborg as media assistant, and Kayne Prestigiacomo as assistant traffic coordinator.

Chuck Sanchez joins Walker Sands Communication as account director.

The Truvia brand is awarded two 2012 Effie Awards for the “Sweetness Stories” national marketing campaign: a Gold award in the Nutrition Products and Services category and a Silver award in the Snacks/Desserts/Confections category.

Li-Ning, a sports apparel company, appoints Kimberly Cayce as director of marketing for the women’s fitness line in its Chicago office.

Wilen, an end-to-end provider of marketing services, announces the launch of its new iPad publishing capabilities.

Hallaron Media announces the addition of two new team members to its staff: Staci Talamonti as account manager and Kristin Kulpinski as its summer 2012 intern.

Out There Advertising hires Kate Acheson as media assistant.

Mint Advertising adds Caitlin Ward as its newest art director.

Click here for Jackie's Journal archives.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Supervisor, Respond2
Location: Portland, OR
Posted: 5/22/12
View/Apply

Position: Director of Marketing, TruPhone Ltd.
Location: Durham, NC
Posted: 5/18/12
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Position: DR Media Planner/Buyer, General Advertising Agency
Location: Bloomington, IN
Posted: 5/16/12
View/Apply

View All Jobs

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