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Response This Week May 27, 2015

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27 May, 2015



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Charter to Buy TWC, Bright House; FCC Looking for Consumer Value 
ST. LOUIS – In a deal that affects one in six American households, Charter Communications on Tuesday proposed a three-way merger with Time Warner Cable and Bright House Networks.
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FCC to Broadband Providers: 'Follow Core Tenets of Privacy Protections' 
WASHINGTON – If broadband providers tap data about subscribers' Web activity in order to serve them targeted ads, the Federal Communications Commission (FCC) is reminding them to proceed with caution.
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Coalition Seeks Stay for Portion of Net Neutrality Rules 
WASHINGTON – AT&T, CenturyLink and several trade groups have asked a federal appellate court to stay the Federal Communications Commission's (FCC) decision to regulate broadband as a utility.
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Programmatic TV Ads Going Premium, Finding Placement in Primetime 
EMERYVILLE, Calif. – New data from programmatic video ad platform TubeMogul says 29 percent of the programmatic TV ads purchased on its platform between March 27 and April 5 were placed in prime time (between 8-11 p.m.).
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Tventas' Saadin Solah Passes Away Tragically at 53 
BOSTON – Saadin Solah, general Manager of Tventas-Ecuador and a long-time leader in the international direct response space, passed away on May 17 of injuries suffered in a bicycle-car accident while participating in the 26th Sudbury, Mass., Sprint Triathlon. Solah, 53, was also visiting Boston for his son's college graduation.
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NEW a2b 468 9-24-14

Ad company Turn is asking a federal judge to send a lawsuit centering on its alleged use of “zombie” cookies to an arbitrator. The lawsuit grew out of reports that Turn tracked Verizon users’ Web activity by drawing on headers that the telecom injects into mobile traffic.

The Consumer Financial Protection Bureau reports PayPal will pay $25 million to settle claims that it deceptively advertised its credit service PayPal Credit, previously known as Bill Me Later. PayPal also allegedly signed up customers for credit without their permission, Cnet reports.

As part of a broader overhaul, digital music provider Spotify expands into video by offering clips and other short-form streaming video from an array of partners, including ESPN, ABC, NBC, Comedy Central, Vice Media and Turner Broadcasting. Noting that its music-loving users also like to toggle over to catch up on news, listen to podcasts or watch videos, Spotify said its new platform will also suggest video and audio shows.

Mozilla unveils its “Suggested Tiles” ad platform, which allows marketers to serve targeted ads to Firefox users. “We want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users’ privacy and giving them control over their data,” Mozilla vice president of content services Darren Herman writes in a blog.

AdRoll, a retargeting firm, announces a new version of its bidding algorithm that it claims boosts viewability rates by 37 percent and click-through rates by 46 percent. A company representative says AdRoll pulled a “statistically significant” subsection of campaigns at random to determine how much viewability and click-through rates rose after implementing the new algorithm.

USA Today may cease publishing a daily print edition within the next five or six years, according to editor-in-chief David Callaway. However, he adds that the newspaper will continue publishing some sort of print product for years to come.

Mobile search ads have a significant impact on consumers’ in-store purchase decisions, according to new research from Google first reported by The Wall Street Journal. The results suggest that Google is getting closer to untangling one of the most vexing issues in digital marketing, by giving digital ads proper credit for their role in prompting brick-and-mortar purchases.

Comcast announces it has signed a long-term interconnection agreement with Internet backbone operator Level 3 with just a few weeks to go until the Federal Communications Commission (FCC) starts taking complaints under its new net neutrality regime.

Nielsen reports the fragmenting media landscape is affecting advertising reach for the better. The company used its Total Ad Ratings platform to research the effectiveness of 12 campaigns across traditional TV and the Internet, which were intended to reach people ages 18 to 49. All campaigns were similarly sized, serving at least 1 billion television exposures and 100-500 million online impressions.

According to a new programmatic advertising report released by Advertiser Perceptions, 59 percent of marketers are planning to move their programmatic buying in-house, yet 61 percent of agencies do not believe this will happen.

A new study by Marketing Charts says when it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media. In recently released survey results from the Digital Democracy Survey, eight in 10 Americans aged 14+ say recommendations have a medium (43 percent) or high (38 percent) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.

According to a new study by YouGov for Irdeto, 67 percent of U.S. adult Internet users say they paid for the majority of TV content they viewed versus 15 percent who mainly watched free TV and 4 percent who typically used free online services to download or stream shows.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Affinity Program Manager - National Federation of Independent Business
Location: Washington
Posted: 5/1/15

Position: Sales & Service Contact Manager - Actegy Health
Location: Indianapolis
Posted: 4/28/15

Position: Senior Director of Marketing - Capital Education
Location: Chicago
Posted: 4/24/15

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