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Response This Week May 25, 2016

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25 May, 2016

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NEW DIAL800 120
NEW HYBRID 120 5-18
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NEW a2b 468 4-13-16
CASE STUDIES
INDUSTRY NEWS
Democratic FCC Commissioner: Broadband Privacy Proposal Moving Too Fast 
WASHINGTON – Earlier this year, Federal Communications Commission (FCC) member Jessica Rosenworcel, a Democrat, voted with the majority in a 3-2 decision to seek comments on the privacy rules that would limit internet service providers’ (ISPs) ability to use online behavioral advertising techniques.
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Indices: TV Prices Firm Up as Scatter Market Tightens 
NEW YORK – National TV advertising marketplace prices show some firming as scatter market conditions tightened heading into 2016-17 upfront negotiations, according to two indices.
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Upfront Revs Up Slightly for Broadcast, Down for Cable 
NEW YORK – Broadcast networks will see a meager 2-percent rise in overall upfront revenues this season as many cable networks are seeing lower revenues versus a year ago, says Todd Juenger, senior media analyst at Bernstein Research.
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Google Makes Last Pitch to Court on Pay-Per-Click Class Action 
MOUNTAIN VIEW, Calif. – Google has made its final pitch to the U.S. Supreme Court about a lawsuit from a group of pay-per-click marketers that could determine the future of class action suits in the United States’ Ninth Circuit – home of Silicon Valley.
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Survey: Marketers Should Tap Omnichannel for More Sales  
NEW YORK – Consumers reached through several marketing channels buy more often from their favorite in-store and online retailers, says a new survey from digital marketing firm Fluent.
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NEWS CORNER

OpenJar Concepts Inc. promotes Adam Casas to vice president of information services.

DISH Media Sales now offers addressable advertising inventory on eight Latino networks on DISH’s satellite pay-TV service so advertisers can target their messages to specific households via anonymized secondary demographic data.

Northern Lights Direct produces a 60-second DRTV spot titled “Screen Time” for Speakaboos, an educational technology company that promotes learning through interactive media for children.

Assembly, MDC’s full-service media agency, wins the 21st Century Fox account and will handle media planning, search, and programmatic buying for 20th Century Fox, Fox Home Entertainment, Fox Searchlight, and FX Networks.

The Federal Communications Commission (FCC) reports it has received almost 21,000 net neutrality complaints from consumers since last June, when its new rules took effect. But the number of complaints doesn’t mean that any internet service providers actually violated net neutrality rules. Often, complaints couched as net neutrality violations are actually about other matters, like slow speeds or high prices, ArsTechnica reports.

Time Inc. announces launch of Instant, a new mobile-first, all-video digital platform featuring content “about the lives and projects of digital celebrities,” at VidCon 2016 next month in Anaheim, Calif.

Facebook says it will begin selling video ads on websites outside its network, including “in-stream” and “in-article” placements on media sites and apps like the USA Today Sports Media Group, Daily Mail, and Mashable, reports The Wall Street Journal. Facebook will share ad revenues with partner sites but the split is unknown, although insiders say Facebook generally takes around 30 percent of revenues for ads on its audience network.

Bing Ads now allow U.S. advertisers to preview performance changes in campaigns from one time period to another without leaving the page. Prior to the change, marketers had to navigate to the reports workspace and manually create and view the comparisons in Excel.

Google unveils Google Home as the next iteration of Apple’s Siri, along with a bevy of other products-in-the-making at its recent developers conference. “It is the most important new venture by the search company, which is repositioning itself as less a tool you go to and more an assistant that is sometimes visible but always present,” writes David Streitfeld for the New York Times.

Visual content marketing platform Olapic and data solutions provider Bluecore tap user-generated content to help marketers create more personalized e-mail marketing campaigns.

Analytics firm Optimal predicts the cost of ad blocking to publishers will jump from $3.8 billion this year to more than $12 billion by 2020. During the same period, Optimal expects the number of U.S. web users with ad-blocking software to more than double, from 43 million to more than 100 million.

Sprint Communications creates an in-house ad agency called YellowFan Studios. A Sprint rep says the company is in the midst of a multi-year transformation to operate more efficiently.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Vice President of Marketing - SFS/Hale Groves
Location: Vero Beach, Fla.
Posted: 5/2/16
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Position: Membership Manager - ACSD
Location: Alexandria, Va.
Posted: 4/29/16
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Position: Vice President, Client Services - DirectAvenue
Location: Carlsbad, Calif.
Posted: 4/22/16
View/Apply

View All Jobs:
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