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Response This Week May 23, 2012

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23 May, 2017


Response Magazine April 2011

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Response Expo 2012 Draws Record Crowds to San Diego 
More than 3,000 direct response industry leaders flocked to San Diego last week for another successful Response Expo at the Hilton San Diego Bayfront.
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NAB Sues FCC Over Political Ad Reporting Proposal 
The National Association of Broadcasters (NAB) is suing the Federal Communications Commission (FCC) over its recently proposed rules requiring TV stations to post their advertising rates online.
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FTC, White House Continue Push for Online Privacy Laws 
The Obama administration last week backed the Federal Trade Commission's (FTC) push for Congress to enact online privacy legislation, saying new laws would even out competition between companies that already had privacy policies and those who didn't, escaping regulatory oversight, according to multiple media reports and testimony from the hearing.
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Skechers to Pay $40 Million in FTC Settlement Over 'Toning Shoes' 
Skechers USA Inc. has agreed to pay $40 million to settle charges it deceived consumers with claims that its Shape-ups and other "toning" shoes would help people lose weight and strengthen muscles, according to an official statement by the Federal Trade Commission (FTC).
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Kimmel Resigns as Direct Marketing Association CEO 
Lawrence M. Kimmel has resigned as the CEO of the Direct Marketing Association (DMA), joining multichannel marketing agency hawkeye.
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Job Board


Hearthware Inc. is honored with a 2011 Aurora Gold Award for its NuWave PerfectGreen Fry Pan infomercial.

The Los Angeles Business Journal ranks Media Design Group among its 2012 “Top Advertising Agencies” in the Los Angeles area.

Sean Bartyzel joins Koeppel Direct as senior vice president of business development.

WideOrbit Inc. announces the integration of WO Central, a single-source solution for media buyers to purchase directly from WideOrbit clients, with InfoTech’s Media Management System.

Higher Power Marketing announces unprecedented demand for advertising time on radio as TV networks and stations try to pump up ratings for their shows as a result of the May sweeps period.

Infusion Brands Intl. announces it has received acceptance from the Home Shopping Network (HSN) into the cleaning category for its Doctor of Clean cleaning brand, making its first airing on HSN in the U.S. in the third quarter.

Avalanche Creative Services Inc. wins the 2012 Best of Business Award by the Small Business Community Association in the Advertising Agencies category.

Acquirgy announces the release of its second infographic, Get in Gear, which can be accessed here.

Hit Laboratories Inc. announces it tested Google’s Glasses concept and found it to have very good market potential in the U.S. at a price of $132.60.

DR Power Equipment announces that its 10-Ton Dual-Action Electric Log Splitter has received high marks from its customers, according to Web-submitted testimonials and customer feedback.

The Federal Trade Commission taps privacy expert Paul Ohm, a law professor at the University of Colorado, to serve as senior policy advisor for consumer protection and competition issues.

Old World Industries LLC names Bryan Emrich vice president of marketing.

Click here for Jackie's Journal archives.



Internet Retailer Conference & Exhibition 2012
5 Jun, 2012 - 8 Jun, 2012 | Chicago | Illinois | United States (USA)
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12 Jun, 2012 - 14 Jun, 2012 | Las Vegas | Nevada | United States (USA)
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Supervisor, Respond2
Location: Portland, OR
Posted: 5/22/12

Position: Director of Marketing, TruPhone Ltd.
Location: Durham, NC
Posted: 5/18/12

Position: DR Media Planner/Buyer, General Advertising Agency
Location: Bloomington, IN
Posted: 5/16/12

View All Jobs

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