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Response This Week May 21, 2014

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21 May, 2016

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Response Magazine April 2014

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CASE STUDIES
INDUSTRY NEWS
Reaction to AT&T/DirecTV Deal Varies 
DALLAS – Pundits have wasted little time weighing in on what could become the fourth-biggest telecommunications merger in history: AT&T’s $48.5 billion bid for DirecTV, announced Sunday.
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FCC Draws More Fire On Net Neutrality 
WASHINGTON – Even before the gavel’s smack in the Federal Communication Commission’s (FCC) meeting on May 15, voices opposing the group’s decision began rising. In fact, during the meeting, four people had to be removed from the premises, Reuters reported.
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TV Missing Opportunities to Connect with Viewers 
NEW YORK – TV networks are bad at capitalizing on Internet link capital they’ve earned through online and offline media campaigns, says a new study from RankAbove, a search engine software provider.
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Tempers Flare in Hearing on Malicious Online Ads 
WASHINGTON – During a Senate hearing on malicious online advertising last week, Sen. John McCain (R-AZ) said Google and Yahoo are responsible for protecting consumers from the potential harmful effects of the ads they deliver and that he’s pushing harder for laws protecting consumers against malicious ads.
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Connected TV Ads Puzzle Media Buyers 
SEATTLE – Connected TV viewing continues to rise, but media buyers are struggling to take advantage of the ad opportunities in the space.
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NEWS CORNER

Nancy Lazkani, CEO of direct response advertising agency Icon Media Direct, receives the San Fernando Valley Business Journal’s 2014 Women in Business CEO of the Year Award for her effective business vision and a passionate commitment to positively impacting the world of business.

Hawthorne Direct, a full service brand response ad agency, promotes Jessica Hawthorne-Castro to chief executive officer. Hawthorne-Castro had been the company’s COO since March 2013, and, earlier, served the agency as its vice president of operations and client services.

The full-service direct marketing agency Lockard & Wechsler Direct wins six 2014 Telly Awards for DRTV work in the household products/packaged goods category.

The Women’s Business Enterprise National Council-West certifies Marketing Maven Public Relations as a Women Owned Small Business, a Disadvantaged Business Enterprise and a Women’s Business Enterprise.

Synapse Group Inc., a division of Time Inc., announces that Sebastien Bilodeau was appointed as the company’s chief executive officer on April 16.

YANGAROO Inc., a digital media management and distribution company, will provide a cloud-based platform to Cablevision Media Sales Corp. that allows advertisers to deliver their TV ads to the media company.

Premier Care in Bathing extends its relationship with Kre8 Media that began in October 2009. Kre8 handles all of Premier’s DRTV activity in the United States and Canada, in both English and French.

Champ Internet Solutions, a full-service marketing agency specializing in Web design and development, digital marketing and brand strategy, is celebrating its five-year anniversary this spring.

CoreMedia, a Web content management company, announces CoreMedia LiveContext 2.0, a digital engagement app that allows E-commerce pros to improve their online stores.

A new study by Converseon finds that 55 percent of interactions between brands and consumers on Twitter are positive, compared to 53 percent for Google+ and 49 percent for Facebook. Also, 25 percent of consumer interactions with brands on Twitter are neutral, compared to 29 percent for Google+ and 32 percent for Facebook. Finally 20 percent of interactions on Twitter are negative, compared to 18 percent for Google+ and 20 percent for Facebook.

Interpublic’s Mediabrands reports it will use comScore’s validated campaign essentials ratings as its “preferred solution” for measuring audience delivery, viewability, brand safety, in-geo delivery and non-human traffic, such as robot and malware activity, for its clients’ digital display and video campaigns.

The Consumer Electronics Association reports that 64 percent of U.S. households now own smartphones, surpassing ownership of basic cell phones (at 51 percent), for the first time. The association also says consumer appetite for mobile products remains, and the mobility trend will continue in 2014 with four of the top five planned purchases this year focused on a mobile lifestyle. During the past year, the highest gains in household penetration came from Internet-enabled TVs, Blu-ray disc players, tablets, smartphones and portable wireless speakers.

UPCOMING DR EVENTS

COMING UP:

CNP Expo 2014
May 19-22, 2014 | Orlando, Fla.
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Integrated Marketing Week (IMW) 2014
June 3-4, 2014 | New York
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IRCE 2014
June 10-13, 2014 | Chicago
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DRMA Summer Bash
July 24, 2014 | Southern California
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Product Marketing Manager - Central 1 Credit Union
Location: Vancouver, B.C., Canada
Posted: 5/12/14
View/Apply

Position: Consumer Experience Strategic Consultant, NPS - Humana
Location: Louisville, Ky.
Posted: 4/18/14
View/Apply

Position: Senior Brand Manager, Retail Bank - Capital One
Location: McLean, Va.
Posted: 3/21/14
View/Apply

 

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