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Response This Week May 20, 2015

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20 May, 2015

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INDUSTRY NEWS
1Q 2015 Marks Weakest Pay TV Subscriber Add Results in a Decade 
DURHAM, N.H. – The top 13 pay TV providers in the U.S. – roughly 95 percent of the market – added fewer than 10,000 net video subscribers in the first quarter of 2015, Leichtman Research Group (LRG) reports.
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Netflix, Etsy, Tumblr Defending Net Neutrality Rules 
WASHINGTON – Netflix, Etsy, Kickstarter and others are asking the Washington, D.C., Circuit Court of Appeals for permission to intervene in the upcoming lawsuit that will determine the fate of the Federal Communications Commission's (FCC) new net neutrality regulations.
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Turner's 'Data Cloud' to Power Digital Ad Campaigns 
ATLANTA – Turner Broadcasting is launching Turner Data Cloud, which will offer marketers and media agencies more data management tools.
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Walmart to Offer 'Amazon-Prime-Like' Online Shipping 
BENTONVILLE, Ark. – Wal-Mart Stores Inc. is borrowing a page from Amazon's playbook by testing a new unlimited shipping service for online shoppers this summer for just $50 a year. Amazon Prime's service costs $99.
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Mobile Shoppers Buy Before and After Work  
SAN FRANCISCO – Mobile shoppers buy most often in the hourse before and after work, says a new study of billions of app behaviors by AppLovin and Tune.
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NEWS CORNER

Web development platform Wix.com announces that its new ad campaign, starring supermodel Heidi Klum and actor Rex Lee, hit TV screens on May 14. A continuation of the company’s #ItsThatEasy Super Bowl campaign (Response, April), where five NFL greats transitioned from football to small business owners with the support of their Wix websites, this new campaign will follow an energetic Klum seeking her next business venture.

a2b Fulfillment, a third-party logistics provider, announces Dean Perigard as director of operations.

May 2015 marks UMG’s 12th year in business. With three call center locations, UMG serves many direct response marketers’ inbound sales calls.

Surging Media trades in its old office for a new floating 44-foot, 2.5-bedroom, 2-bathroom yacht in a marina in Madeira Beach, Fla. The idea came after company co-founder Nicole Davis returned from a visit to her native New Zealand. “In New Zealand, it’s all about the lifestyle and getting outdoors and enjoying life, so it seemed like a great idea to not only have an office we enjoy, but also a location where our clients can have a mini vacation while we shoot their productions,” she says.

Kre8 Media, a DRTV, digital media, and brand ad agency, names Tina Wisner as its new vice president of data science and analytics.

YANGAROO Inc., a digital media management and distribution company, announces ad delivery service to all major broadcast and cable destinations in Canada. Canadian and U.S. agencies and advertisers can now distribute their ad content to the Canadian market with YANGAROO’s cloud-based platform.

Access Development is creating Apple Watch and Samsung Gear wearable apps, using Apple WatchKit and Samsung Gear S software development kits to offer easy access to high value, local discounts at a glance, as well as targeted and relevant notifications.

The company formerly known as National CineMedia is now just NCM and previews its new audience-targeting tool, called the Cinema Audience Targeting Optimizer that allows cinema advertisers to create media schedules based on movie genres that deliver specific audiences – selected, for example, on the basis of age and gender.

Google reportedly will roll out a “buy button” on search product ads that will take consumers to a landing page that allows them to complete the transaction. The button will appear under the sponsored or paid advertisement, according to one report.

Amazon announces the launch of an advertising platform for mobile app developers wanting to distribute their Android apps through Amazon’s Appstore and Google Play.

SC Johnson has selected Omnicom’s PHD for global media buying duties after a review that began earlier this year.

Videology, a programmatic video ad platform, says the number of programmatic video campaigns running on mobile devices increased 81 percent from the fourth quarter of 2014 to the first quarter of 2015.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Affinity Program Manager - National Federation of Independent Business
Location: Washington
Posted: 5/1/15
View/Apply

Position: Sales & Service Contact Manager - Actegy Health
Location: Indianapolis
Posted: 4/28/15
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Position: Senior Director of Marketing - Capital Education
Location: Chicago
Posted: 4/24/15
View/Apply

View All Jobs:
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