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Response This Week May 2, 2012

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2 May, 2012


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TV Stations Must Make Ad Rates Public, FCC Rules 
The Federal Communications Commission (FCC) voted last week to enforce broadcast TV stations to post their advertising rates online in an effort to increase transparency and secure easier public access.
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USPS Overhaul Bill Moves to House After Senate Approval 
The Senate has approved a bill that would allow major overhauls to the United States Postal Service (USPS), aiming to help cut the size of its delivery network and rebalance its finances, according to multiple media reports.
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Amazon Sales Tax Unconstitutional, Illinois Judge Rules 
In a victory for online retailers and marketers, an Illinois judge ruled last week in favor of the Performance Marketing Alliance (PMA) that the state cannot require online companies such as Amazon to collect sales tax from customers.
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FTC Should Move Cautiously on Mobile Payments, NRF Urges 
The National Retail Federation (NRF) has urged the Federal Trade Commission (FTC) to move cautiously when establishing regulations for mobile payments, according to an official statement from the group.
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Connected TV Drives High Consumer-Brand Engagement, Study Shows 
Connected television significantly drives higher engagement between consumers and brands in the U.K., according to the latest data from Rovi Corp.
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Job Board


Travel Plaza LLC launches the first nationwide 3D digital signage network accessible to more than 23 million travel plaza customers every month.

Cannella Response Television adds four members to its media and client services team in the Los Angeles office: Sari Montrone as client services assistant, and Alicia Ramsey, Rachel Shimizu and Adrienne Wolfson as media assistants.

SP Express announces it is expanding the temperature-controlled space within its national network of warehouse and distribution facilities in order to better help the direct-to-consumer market meet industry demand.

Meritus Payment Solutions announces the new release of its proprietary gateway Payment XP, including certification with First Data Nashville Platform and First Data Omaha Platform and IVR.

LendingTree selects Ocean Media as its agency of record for advertising planning and buying.

Monica C. Smith, chief executive officer of Marketsmith Inc., launches I.Predictus, a Web-enabled marketing platform that helps brands and agencies gain near real-time sight of omni-channel performance and ROI on DRTV and other channel spend through convergence of big data and results.

Acqurigy announces the release of its new E-book, “DRTV Derailers – How Internet-Age Issues Can Turn a Promising DRTV Campaign Into a Train Wreck.” Download the E-book for free here.

The second edition of World Trademark Review 1000 – The World’s Leading Trademark Professionals recognizes Venable LLC as one of the top groups in the Washington, D.C., area.

David Zaritsky is the new president of Roska Healthcare, a pharmaceutical marketing company.

Hiscox, an insurance provider for small businesses, launches an integrated ad campaign to promote its range of online insurance products.

London-based ad holding company WPP reports a 5.5-percent increase in revenues for the first quarter of this year to $3.76 billion.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Business Development Manager, Progrexion
Location: North Salt Lake, UT
Posted: 4/23/12

Position: Account Executive, Delivery Agent
Location: Denver, CO
Posted: 4/10/12

Position: E-commerce Marketing Manager, BION Enterprises LLC
Location: Atlanta, GA
Posted: 3/30/12

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