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Response This Week May 17, 2017

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17 May, 2017

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APRIL 2017

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INDUSTRY NEWS
Cable Lobby Survey: Americans Want Net Neutrality 
WASHINGTON – A new survey from NCTA - the Internet & Television Association – found that a majority of 2,194 registered American voters support current net neutrality rules that prohibit ISPs from blocking, throttling, or prioritizing online content in exchange for payment.
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IAB: Most U.S. Adults Own Streaming-Enabled TV 
NEW YORK – The Interactive Advertising Bureau (IAB) reports that the majority of American adults now own a streaming-enabled television, marking a key shift in how viewers watch content in their homes.
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Snap Earnings’ ‘Miss’ Shows Misreading of Analyst Expectations 
SAN FRANCISCO – Reuters is reporting that Snap Inc.’s failure to reach revenue projections last week is due to analysts misreading expectations. Wall Street witnessed a massive sell off after Snap posted its first quarterly results as a public company and fell short of forecasts.
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comScore to Measure OTT Viewing; Amazon, Hulu, Netflix, YouTube Included 
RESTON, Va. – Media research company comScore reports it will be offering a new viewing metric for dozens of over-the-top (OTT) content providers on TV screens including Netflix, Amazon, Hulu, and YouTube.
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FTC Sends More Warnings to Celebs, Influencers 
WASHINGTON – The Federal Trade Commission (FTC) has issued another warning to 52 celebrities and social media stars about the rules for influencer marketing, particularly regarding disclosure of paid relationships.
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NEWS CORNER

Argo Marketing Group, a Maine-based contact center serving both domestic and international clients, announces it has changed its name to Argo Contact Centers. Officials say the rebrand was needed to better represent the company.

a2b Fulfillment is an exhibiting sponsor for the Georgia Logistics Summit this month in Atlanta.

A new study by GetResponse says the average email open rate among all marketers is 27 percent. The average click-through rate hovers just below 4 percent.

Paris-based entertainment conglomerate Vivendi offers to buy the 60 percent stake in Havas owned by the Bollore Group for approximately $2.56 billion. Havas says the deal is contingent upon the approval of “relevant competition authorities.”

DataXu launches a self-serve TV buying platform that lets brands and agencies reach custom audiences and access real-time insights on addressable devices. OneView allows marketers to define custom audiences based on their own first-party data and third-party data from data providers like Oracle Data Cloud, engaging audiences across websites, mobile apps, and TV content. 

The Data & Marketing Association (DMA) announces new programs to address the future of the marketing industry for “&THEN,” its annual event, slated for October 8-10 in New Orleans. DMA is partnering with Ascendant Network for the event. Ascendant is an invite-only community of marketing executives.

Apple revamps its retail outlets to make them hangouts for Generation Z, the younger group behind millennials. Angela Ahrendts, senior vice president of retail at Apple, says she wants the generation to say, “Meet me at Apple.”

Twitter and the NFL announce a multiyear partnership that invites brands to advertise on “official” NFL content created specifically for Twitter. The league will produce a 30-minute live digital show to stream on Twitter five days a week during the NFL season.

Sprint and T-Mobile discuss a merger, again, according to Bloomberg Intelligence. The talks are preliminary, and neither company has hired bankers to explore the deal. Together, the companies have an estimated 98 million mobile subscribers. It’s the second time in three years the two have considered merging.

Burgeoning ad-supported, over-the-top movie and TV streaming service Tubi TV closes a $20 million round of funding, which it will use to expand its presence on Madison Avenue, as well as with consumers. Tubi TV uses conventional TV advertising breaks to pay for consumer access to film and TV show libraries users would otherwise have to buy.

Bernstein Research says in the first quarter of this year, ESPN’s average total viewers were down 7 percent. Among key 18-49 viewers, ESPN lost 8 percent. Analysts have been concerned about the network for over a year now. Since 2011, ESPN has lost about 12 percent of its overall pay TV subscribers – now totaling 88 million.

Engagement Labs reports Amazon performs above average in generating conversation among consumers both offline and online. Walmart is missing from the top brands. Although it is the most talked-about retail brand offline and has the third-highest online volume score, Walmart struggles with low sentiment scores both online and offline.

UPCOMING DR EVENTS

FEATURED EVENTS:

CNP Expo 2017
May 22-25, 2017 | Orlando, Fla.
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IRCE: Internet Retailer Conference & Exhibition 2017
June 6-9, 2017 | Chicago
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ALSO COMING SOON:

Chief Marketing Officer Summit 2017
May 17-18, 2017 | Seattle
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License Expo 2017
May 23-25, 2017 | Las Vegas
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INPEX 2017
June 13-15, 2017 | Pittsburgh
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Marketing Strategy Manager - AgFirst
Location: Columbia, S.C.
Posted: 5/12/17
View/Apply

Position: Director, Donor Development - International Dyslexia Association
Location: Baltimore, Md.
Posted: 5/9/17
View/Apply

Position: Associate Corporate Counsel - Great HealthWorks
Location: Fort Lauderdale, Fla.
Posted: 4/18/17
View/Apply

View All Jobs:
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