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Response This Week May 14, 2014

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14 May, 2014


Response Magazine April 2014

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Battleground Forms Over New Net Neutrality Rules 
WASHINGTON – The boxing ring featuring a fight over newly suggested Federal Communications Commission (FCC) net neutrality rules is getting crowded. In one corner, several U.S. Senators, Google, Amazon and even a member of the FCC have gathered during the past few days to call on the agency's chairman, Tom Wheeler, to delay implementing the recently tweaked rules. In the other corner: telecommunications giants AT&T and Comcast.
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Study on Health-and-Fitness Apps Could Spur Privacy Action 
WASHINGTON – A new Federal Trade Commission (FTC) study might spur increased policing of health-and-fitness data.
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Big Hitters Launch to Fight Ad Scams 
NEW YORK – AOL, Facebook, Google and Twitter have launched to teach consumers about malicious advertising.
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Execs Predict End to Upfront Scarcity 
NEW YORK – Media executives say expanding supply, data and the ability to target audiences directly – versus the programming watched – is changing how Madison Avenue participates in the upfront media-buying marketplace.
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Cross-Device Advertising Growing in 2014 
WESTLAKE VILLAGE, Calif. – A report from digital marketing firm Conversant says 59 percent of U.S. senior-level marketers and agency decision-makers say they plan to use cross-device digital advertising this year, up from 41 percent in 2013.
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InfoTech, a software house and system solutions company headquartered in New York, delivers its Web-based Media Management System (MMS) to D2H Partners, a new direct response agency in Los Angeles. D2H’s co-managing partner, Marcelino Miyares, says, MMS will allow D2H to “fully leverage our industry-leading expertise in Spanish-language media and deliver the best return on investment to our clients.”

Media Properties Holdings, the parent company of REVShare, the TV advertising network that brings the accountability of Internet advertising to television, promotes three executives to lead the expansion of its programmatic TV buying platform, AdMore. Sean King is now the chief revenue officer, Stephanie Hanson is senior vice president of media relations, and Shannon Nelson has been named COO of REVShare’s parent company, Media Properties Holdings.

Time Warner has had talks about acquiring Fullscreen Inc., a popular YouTube video network, but it’s got to get in line with Yahoo and Relativity, according to Bloomberg News.

Google acquires Adometry, which specializes in online advertising attribution, to help advertisers better understand the conversion impact of cross-channel and multiscreen campaigns.

AOL enters an agreement to acquire Convertro, a consumer-tracking platform with attribution modeling technology. AOL says Convertro will help marketers track and manage consumers across all channels.

The Kellogg Co. agrees to drop the words “all natural” and “nothing artificial” from the labeling and advertising for some Kashi products, as part of a settlement of a class-action suit. The suit, filed in California in 2011, accused Kellogg of false advertising, given that some products using those terms included ingredients like pyridoxine hydrochloride (vitamin B6), calcium pantothenate (a form of vitamin B5), and soy oil processed using hexane, a component of gasoline, reports the New York Times.

Following Vermont Gov. Peter Shumlin’s signing of a law requiring mandatory labeling of foods containing genetically modified organisms (GMOs) Thursday, the food industry immediately declared that it will fight the law in court. The Grocery Manufacturers Association (GMA) announced it will file suit in federal court against Vermont to try to overturn the law.

Facebook expands its ability to target users based on their demographic traits, geography, and purchase history. The new Audience Insights service can analyze trends across Facebook, which the social giant considers relevant to brands’ current and potential customers.

A Flurry Analytics’ study shows that tablets have become highly portable, always-on entertainment hubs. In fact, TV-style prime time (7 p.m. to 11 p.m.) only accounts for 33 percent of tablet usage, compared to upwards of 70 percent usage for traditional TV. And tablets’ broad application appears to span generations.

A study by Converseon analyzes direct user interactions with 20 leading global brands and finds that 55 percent of those that took place on Twitter were positive. On Facebook, 49 percent of interactions were positive, with Google+ falling in the middle. On all three networks, interactions were more likely to be neutral than negative. At most, one-fifth of all such interactions went badly.

Adgooroo, an advertising insights firm, says flower and gift advertisers spent more than $15.4 million on Google AdWords ads in first-quarter 2014 on desktops/tablets. The heavy hitters:, and garnered a total of 50 million impressions.

An online survey of 2,051 U.S. adults conducted by Harris Poll for Soasta, a cloud testing company, says consumers shopping for Mother’s Day gifts were about as likely to buy via mobile and online as in a store. Almost as many (29 percent) Mother’s Day shoppers planned to buy via mobile or online compared to 30 percent who planned to shop at brick-and-mortar stores.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Product Marketing Manager - Central 1 Credit Union
Location: Vancouver, B.C., Canada
Posted: 5/12/14

Position: Consumer Experience Strategic Consultant, NPS - Humana
Location: Louisville, Ky.
Posted: 4/18/14

Position: Senior Brand Manager, Retail Bank - Capital One
Location: McLean, Va.
Posted: 3/21/14


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