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Response This Week May 13, 2015

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13 May, 2016

DIGITAL EDITION

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NEW DRMA 468
INDUSTRY NEWS
Wheeler at INTX 2015: Broadband Industry Not Competitive Enough  
CHICAGO – Federal Communications Commission (FCC) chairman Tom Wheeler told those gathered at the Internet & Television Expo (INTX), hosted by the National Cable & Telecommunications Association last week, that the broadband industry was not competitive enough and that the FCC would be working to change that.
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DAA Begins Enforcing Mobile Privacy Rules This Fall  
NEW YORK – The Digital Advertising Alliance (DAA) will begin enforcing its principles in the mobile environment on September 1, meaning ad companies will have to allow people to opt out of receiving ads that are targeted based on data collected across mobile apps.
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Upfront 2015: TV Networks to Face Pressure on Ad Prices 
NEW YORK – Insiders say the upfront marketplace that started Monday may be one of the most contentious in recent memory.
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Syndicated Shows Claiming More Viewers 
NEW YORK – If you’re looking for eyeballs, try syndicated TV. Nielsen reports several gains in viewership among daily first-run TV shows, especially game and talk programs.
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Nielsen Launches Multi-Touch Attribution Offering 
NEW YORK – Nielsen has partnered with Krux, a data management platform (DMP), to offer multi-touch attribution measurement to its clients so marketers can measure campaigns across screens – including mobile, set-top boxes, and over-the-top (OTT) devices.
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NEWS CORNER

CoreMedia Systems reports its current chief operating officer, Charlie Walter, becomes president, replacing Jim Paull, who is retiring in July. Susan Renaldo will take over as the new chief operating officer.

Thane Direct reports it has sold more than 30 million units in more than 100 countries of the company’s Slim ‘N Lift® brand of functional fashion wear, which has risen to the top of the functional garment category.

Teletrax Inc., a Civolution company and provider of real-time TV analytics and TV synchronized ads, launches its new TV Audience Sync product that can reach specific audience segments powered by Nielsen Twitter TV Ratings.

Bounce TV, the broadcast multicast network for African-Americans, plans to launch its first drama series next season. In upfront meetings with advertisers, Bounce TV also said it has renewed comedy series “Mann & Wife” for a second season and ordered new seasons of the sitcom “Family Time” and stand-up comedy series “Off the Chain.”

comScore buys Proximic, an analytics and pre-bid data company. Proximic’s pre-bid data solutions will be integrated across comScore’s media measurement suite.

Consumers conduct more searches on Google via mobile devices than on desktops. Some 91 percent look up information in the middle of a task, such as comparing running shoes in a store, or looking up a receipt while cooking.

Comcast plans to introduce its new Xi4 set-top box later this year, which will deliver 4K Ultra-HD content to customers with 4K TVs. The company said it would add hundreds of titles, including series from Starz, Syfy and USA Network to its 4K VOD library. Comcast introduced a limited amount of 4K content in December available via an app that could only be used on new Samsung 4K TVs.

Placemedia, a supply-side platform for linear television, announces it will offer programmatically sold inventory at the TV upfront. The “programmatic upfront” inventory will be available through ad tech platforms The Trade Desk, Tremor Video and Collective.

The amount of pre-roll video inventory available for programmatic buying nearly doubled in the first quarter of 2015 over the final quarter of 2014, according to new data from TubeMogul, a programmatic video ad platform. TubeMogul had access to an average of 83.1 billion pre-roll video ads per week last quarter, up from 46.8 billion the quarter before, and up from 13 billion during the first quarter of 2014.

Screenvision, a cinema advertising company, partners with mobile engagement platform Sito Mobile to launch a new real-time ad targeting initiative that will allow Screenvision advertisers to reach moviegoers shortly after they have left theaters.

Facebook is now the fastest-growing major media supplier to Madison Avenue, but Google remains No. 1, according to the 2015 edition of the “Top 30 Global Media Owners” report from Publicis’ ZenithOptimedia unit. While Facebook is sprinting fast, Google is now 136-percent bigger than the world’s second-largest media owner, Disney, up from 115 percent a year earlier. It is also bigger than Disney and the third largest, Comcast, combined.

Venture capital investments dedicated to Internet and mobile search companies topped more than 50 deals in the past two years, per recent research. Venture capitalists poured $66.6 million into U.S. mobile search companies in 2012, up from $4 million in 2009. Mobile consumer behavior and mobile apps will continue to drive this trend.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Affinity Program Manager - National Federation of Independent Business
Location: Washington
Posted: 5/1/15
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Position: Sales & Service Contact Manager - Actegy Health
Location: Indianapolis
Posted: 4/28/15
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Position: Senior Director of Marketing - Capital Education
Location: Chicago
Posted: 4/24/15
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