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Response This Week May 11, 2016

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11 May, 2016

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CASE STUDIES
PacNet

5 Reasons Your Online Marketing Campaign Didn’t Succeed

Online marketing is an essential element for every Internet retailer, but unfortunately campaigns don’t always achieve the desired results. For those whose recent marketing results were less than optimal, here are five points to help identify what went wrong. Marketers should avoid these mistakes to ensure that future efforts are successful. Read More

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INDUSTRY NEWS
Smartphones Propel M-commerce’s Rapid Growth but Frustrate Shoppers 
NEW YORK – Even though 2015 was a breakthrough year for mobile commerce, many consumers find shopping on their smartphones frustrating.
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Hulu Talking With Networks, Cable to Offer OTT Skinny TV Bundle 
LOS ANGELES – Hulu is looking to enter the live TV business in 2017 by cutting deals for local TV channels in markets across the U.S. and is currently in talks with ABC, CBS, Fox, and NBC – along with cable networks – about carrying their live networks in a relatively low-cost over-the-top (OTT) package, reports Variety.
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Legacy Print Giants Time Inc. and the New York Times Co. Dive Deeper Into Video 
NEW YORK – Time Inc. is creating an ad-supported over-the-top (OTT) video service anchored by People Magazine and Entertainment Weekly, along with a virtual-reality video initiative with Life Magazine, while the New York Times Co. is planning six new digital shows on topics like music, space exploration, and productivity.
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YouTube Plans Online TV Service Bundle 
SAN BRUNO, Calif. – YouTube is planning a paid subscription service to offer consumers a bundle of cable TV channels streamed over the Internet for less than $35 per month, Bloomberg reports.
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Studies: IoT Budgets Remain Small Despite Big Implications for Marketers 
NEW YORK – New studies are finding that the while the internet of things (IoT) is yielding real-time data to personalize consumer experiences, gain more insight into shopper preferences, and deliver proactive services, budgets for IoT remain comparatively low.
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NEWS CORNER

DISH Media Sales announces that Brian Norris, director of DISH Media Sales, now oversees all national short-form ad inventory, including general market and direct response. Scott Berger, general manager of direct response, will lead the company’s day-to-day direct response business operations.

The U.S. Senate Judiciary Committee is examining new privacy rules proposed by Federal Communications Commission (FCC) Chairman Tom Wheeler in March that would require internet service providers to obtain consumers’ express consent before collecting data about their web-surfing activity in order to serve behaviorally targeted ads.

Charter’s merger with Time Warner Cable and Bright House Networks wins FCC approval. FCC Chairman Tom Wheeler had recently endorsed the deal with several major conditions. Broadly, for the next seven years Charter won’t be able to impose data caps or charge subscribers based on the amount of data they consume. It also won’t be allowed to charge Netflix and other companies extra fees to “interconnect” directly with Charter’s servers. And the company will be unable to impose programming terms that could harm over-the-top (OTT) online video distributors.

Bernstein Research says TV advertising will weaken after big ad spending for NBC’s Rio Summer Olympics in early August. “We face increasingly tougher revenue comps, generally,” says Todd Juenger, senior media analyst for Bernstein. Generally, there will be more difficult advertising comparisons to the strong second half of 2015, when the TV scatter market started to perk up.

Amazon enters into an agreement with Atlas Air Worldwide Holdings to operate 20 Boeing cargo planes to deliver packages for Amazon.

A study by strategic retail advisory firm HRC Advisory says online sales and returns are taking toll on retailers’ bottom lines. Operating earnings as a percent of sales has declined by up to 25 percent due to a shift from in-store to online sales, combined with e-commerce and omnichannel investments and the high cost of fulfilling e-commerce transactions.

An Incognito Software Systems study says one in three people with broadband service would recommend their provider to another person. Yet only one in 10 customers have changed providers in the past year. That figure may reflect a lack of options, say analysts. Recent FCC data suggests that two-thirds of American homes lack access to more than one ISP capable of delivering 25 Mbps broadband, DSLReports writes.

Instagram adds video ad carousels that can show up to 60-second video clips or a mix of video and static ads. The company says in the era of Snapchat, which is the primary communication platform of millennials, “Instagram is promoting a similar concept that advertisers can use to reach their target audiences.”

CBS says its core advertising grew by a strong double-digit percentage in its first-quarter reporting period. The network predicts a big upfront ad-selling period this summer.

Bloomberg Media partners with Watchwith, a platform for native digital advertising, to launch Bloomberg VidPlus that will allow viewers to see on-screen interactive graphics in the form of market facts, data visualization, bio information, social polls, and more. ”Instead of just moving TV to the internet, [Bloomberg is] developing unique products that are only possible on digital platforms,” says Zane Vella, CEO at Watchwith.

Tech company Opera is expanding its built-in ad blocker to include all desktop and mobile users. “Opera argues that its built-in ad blocker is … faster than using Chrome or another browser with a third-party ad-blocking add-on,” TechCrunch reports. “Indeed, the company argues that its solution is about 45-percent faster than using Chrome with AdBlock Plus.”

The creators of Apple Siri debut Viv, which is powered by artificial intelligence and can process an unprecedented volume of data.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Vice President of Marketing - SFS/Hale Groves
Location: Vero Beach, Fla.
Posted: 5/2/16
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Position: Membership Manager - ACSD
Location: Alexandria, Va.
Posted: 4/29/16
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Position: Vice President, Client Services - DirectAvenue
Location: Carlsbad, Calif.
Posted: 4/22/16
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