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Response This Week March 7, 2012

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7 Mar, 2017


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'Do Not Track' Means 'Do Not Collect,' FTC Advises 
Online privacy and behavioral-targeted advertising have long been a hot issue among the industry's top players, and the growth of E-commerce, digital advertising, and mobile and tablet platforms continues to bring attention to what online privacy should mean to both marketers and consumers.
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Federal Court Denies Delay in Net Neutrality Case 
A federal appellate court has refused to delay a lawsuit in which Verizon Communications and MetroPCS are challenging Federal Communications Commission (FCC) net neutrality regulations that went into effect in December 2010, according to court documents and multiple media reports.
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Online Spending to Spike 62 Percent by 2016, Research Shows 
Online continues to be the new face of retail, with E-commerce sales expected to grow rapidly by 2016, according to new data from Forrester Research.
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Tablet Ads Boast Better Interaction Rates Than Phones 
Tablet advertisements may be more inviting to consumers than those on mobile phones, according to the latest research from mobile video ad network Rhythm NewMedia.
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LivingSocial to Launch Credit Card 
Daily-deal site LivingSocial plans to launch its first credit card within the next few months, according to Brendan Lewis, director of corporate communications at the Washington-based company.
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Job Board


Intelligrated appoints Tom Sullivan to national sales manager for the company’s Real Time Solutions order fulfillment systems product line.

Meritus Payment Solutions is awarded a Stevie Award in the Customer Service Manager of the Year category at the sixth annual Stevie Awards for Sales & Customer Service.

DRTV agency A. Eicoff & Co., a division of Ogilvy & Mather, announces that Bill McCabe has been named president and CEO, succeeding Ron Bliwas, who has stepped down after 32 years.

Canis Media launches a new company, Comux UK Ltd., and has formally notified Ofcom of an interest in bidding for the Ofcom Local “MuxCo” license.

SF Global Sourcing hires Ray Seitz as senior sourcing manager.

Dial800 releases RoundTrip, its latest addition to its marketing optimization tool suite, which allows marketers and agencies to get accurate and uniform data from multiple call centers at the switch level.

buySAFE Inc. announces that increased its order conversion rate by 6 percent using the buySAFE program.

Euro RSCG Life U.K., a health care communications network, appoints Vernon Bianton as medial director, Jenny Plant as client services director, and Paul Delboy as senior vice president and director of operations.

Mark E.  Young joins ShiftCentral, a legal and financial marketing intelligence firm, as its new president.

Video search engine blinkx partners with sports media group Perform, giving the company access to college sports content and allowing consumers to watch interviews and plays from colleges nationwide.

Infogroup, a database services provider, acquires Seattle-based data company GoTime.

SALT Branding announces the launch of OpenClass, a cloud-based solution that stimulates social learning and the exchange of content, coursework and ideas for the education market.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Digital Strategist, Landmark Personnel Inc.
Location: New York, NY
Posted: 3/5/12

Position: Account Executive, Creative Productions
Location: Long Beach, CA
Posted: 2/27/12

Position: Vice President of Marketing, Bluefly
Location: New York, NY
Posted: 2/8/12

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