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Response This Week March 5, 2014

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5 Mar, 2014

DIGITAL EDITION

Response Magazine February 2014

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INDUSTRY NEWS
Adap.tv Moves Forward With Programmatic TV Buying Platform 
SAN MATEO, Calif. – AOL's Adap.tv is moving forward with its programmatic TV buying product with TV inventory available from nearly 100 cable networks with the potential to reach more than 90 million U.S. TV households.
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Channel Surfing No. 1 in Finding TV Programming 
ARLINGTON, Va. – It turns out that opposable thumbs, and their ability to channel surf, still help TV viewers discover new shows more than any other TV marketing platform.
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Report: TV Everywhere Spreading  
SAN MATEO, Calif. – TV Everywhere is spreading and viewers are watching more live and long-form content, according to a new report from FreeWheel, an online ad technology firm.
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M-Commerce Not Wowing Consumers 
NEW YORK – A new report says consumers think mobile screens are too small and retailers' M-commerce sites aren't user friendly.
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Branded Video Storytelling Gains Global Viewers 
RESTON, Va. – It appears the growth of online video viewing isn't lost on marketers who are now tapping the medium to woo consumers – not just in the United States, but around the globe.
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Chicago Reception
NEWS CORNER

Dial800, a call routing and call-tracking firm for direct marketers, is observing its 25th anniversary this month. The company began in Los Angeles by providing memorable toll-free numbers to direct advertisers.

Angel A. Garganta joins the law firm Venable LLP as a partner at its newly opened Northern California office.

CoreMedia Systems, a provider of DR media management software, added 21 new direct response agency clients in the past 12 months, bringing its total client roster to more than 130. The company also added five client service team members in that time: Kristin Amundson, Matt Austrian, Jennifer Ford, Vanessa Laforteza and Melissa Fries.

InfoTech Solutions for Business adds five clients during the first seven weeks of 2014: The New York State Supreme Court Officers Association, D2H Partners, Home Shoppe International, JWTAction/Geometry Global and More Media Direct.

Evolve Teleservices, a traditional brick-and-mortar center that specializes in high-ticket sales, completes its 10-year anniversary. Since October 2003, Evolve has grown from a seven-seat outbound center to over 150 production seats focused on inbound sales and customer service.

TTC Marketing Solutions proudly announces that March 16 is its 30th anniversary in business.  TTC, headquartered in Chicago, excels in providing 24/7 inbound and outbound call center services with a focus on sales, customer service and lead generation programs.  The company welcomes you to celebrate with them at the DRMA Chicago Reception on March 17, where it is a sponsor.

Hearthware Inc. is now operating as NuWave® LLC.  The company has long been identified with NuWave® branding, with the top selling NuWave® Pro Infrared Oven and the NuWave® Precision Induction Cooktop 2™ as its flagship products. Additionally, Keith Hamden joins the company as senior vice president of sales to manage the sales force, handle product development, packaging and promotion for the Precision Induction Cooktop 2 and the Pro Infrared Oven.

Bedding innovator Dormeo N.A. is launching its new two-, five- and 30-minute DRTV ads on several national cable channels including CNN, Fox News, VH1, Bravo, and Discovery Fit and Health.

Single Touch Systems Inc., a tech-based mobile media solutions provider, appoints Adam Meshekow head of national retail sales.

Streaming TV service Aereo is seeking to reverse an injunction issued last week by U.S. District Court Judge Dale Kimball in Utah, who prohibited the company from operating in six states – including Utah and Colorado – where the service already is live.

Time Inc. partners with Google to launch a global programmatic advertising sales platform called the Time Inc. Global Exchange, The new platform, powered by Google's DoubleClick Ad Exchange, will give advertisers programmatic access to magazine brand websites including Time, People, Sports Illustrated and InStyle, as well as the U.K. properties owned by IPC, a Time Inc. property.

Several mobile marketing tech companies create www.mobiledeeplinking.org, which helps advertisers to “deeplink” mobile ads to apps. The project offers a consistent source of documentation, sample code and software development kits to help app publishers create seamless cross-media marketing campaigns and user experiences.

UPCOMING DR EVENTS

COMING UP:

eTail West 2014
March 3-6, 2014 | San Antonio
More On Event

Natural Products Expo West 2014
March 6-9, 2014 | Anaheim, Calif.
More On Event

DRMA Chicago Reception
March 17, 2014 | Chicago
More On Event

Response Expo 2014
April 29-May 1, 2014 | San Diego
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Brand Manager, Direct Mail Communications - Capital One
Location: Richmond, Va.
Posted: 2/23/14
View/Apply

Position: Account Executive, Direct Response Television - Delivery Agent
Location: New York
Posted: 2/18/14
View/Apply

Position: Motion Graphic Designer - Great HealthWorks
Location: Fort Lauderdale, Fla.
Posted: 2/14/14
View/Apply

View All Jobs

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