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Response This Week March 4, 2015

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4 Mar, 2015



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Another Box Office Smash! Entertainment and Sports Mogul Peter Guber Set to Deliver Response Expo Keynote on April 21 
SANTA ANA, Calif. – Peter Guber, among the most successful executives and entrepreneurs in the entertainment and communications industries and the founder and CEO of Mandalay Entertainment, will share how he uses the "Art of Storytelling" to create emotional experiences that deliver powerful calls to action during his Response Expo 2015 keynote address, presented by Havas Edge. Guber will take the stage at 5:30 p.m. on Tuesday, April 21 at the Hilton San Diego Bayfront, kicking off the three-day event.
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Wheeler on Net Neutrality Ruling: 'We Are Going to Be Sued'  
WASHINGTON - Despite the threat of lawsuits from Verizon, AT&T and others over the Federal Communications Commission (FCC) reclassifying broadband internet service as a utility last week, FCC Chairman Tom Wheeler says he's confident the decision will stand.
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TV Gets Most Ad Spend While Digital Is the Fastest Growing and Print Drops 
BOSTON – Advertising spend in the U.S. is predicted to grow 3.2 percent in 2015 to $186.6 billion says a new report from Strategy Analytics, a research and consulting firm.
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Report: 2015 Dubbed Year of Real Cord-Cutting  
NEW YORK – This year may be the year the pay-TV industry suffers serious pain from cord cutters, says Wall Street analyst Craig Moffett, a principal with research firm MoffettNathanson.
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Small TV Nets Permit Programmatic Buying  
NEW YORK – Interpublic's Mediabrands unit has formed an alliance with several small television networks that would let the agency and its clients buy their advertising inventory programmatically.
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NEW a2b 468 9-24-14

A.J. Khubani, president and CEO of TELEBrands, appeared on CNBC’s “Power Lunch” last week to tell viewers the gridlock at West Coast ports is hitting companies hard – including his. TELEBrands alone has 200 containers with "millions of dollars in inventory" stuck at the ports or offshore that’s costing the company $400,000 a day in sales. West Coast ports reopened last Tuesday after shutting down for the long weekend because of an ongoing contract dispute between dockworkers and their employers. The backlogs may take as long as three months to untangle at the Port of Los Angeles, the nation’s busiest.

Blue Vase Marketing LLC earns the 2015 Large Business of the Year award from the Greater Beverly (Mass.) Chamber of Commerce.

SEKUR Me Inc. announces it has integrated Apple Touch ID and Samsung fingerprint recognition feature into its patented mobile online payment app. Instead of filling out checkout forms for purchasing items on e-commerce and m-commerce sites, shoppers can securely purchase items with just their fingerprint for the first time ever – in as little as five seconds.

AudienceXpress, a programmatic TV ad platform that lets advertisers and agencies build audience mixes by aggregating local cable TV advertising avails, signs an agreement to license audience ratings data from Nielsen rival Rentrak.

According to a new report from Magna Global, advertising revenues in 2014 grew at the slowest rate since the recession began in 2008. Total 2014 spending was up 3 percent, but when you take out political spending and the Winter Olympics, that number shrinks to just 1.6 percent, or $161 billion.

Representatives for a group of young children appeal a judge's decision to dismiss a lawsuit accusing Google and Viacom of violating a federal video privacy law. They want to revive the lawsuit, which alleges that Viacom allows Google to set tracking cookies on the kids' site

Mobile increased its share of paid search clicks in North America to nearly 40 percent in fourth-quarter 2014, says Merkle RKG. In terms of spending, mobile grabbed 30 percent of paid-search dollars in the last quarter of 2014, with expenditure on tablets double that of smartphones.

ABI Research reports shipments of virtual reality and augmented reality devices will explode, from 3 million in 2015 to 55 million in 2020. The only thing slowing down adoption is the lack of content, which is already being developed for devices such as Samsung Gear VR and Oculus Rift, although the latter has yet to hit the consumer market.

Nielsen TV audience measurement rival Rentrak announces it has integrated its ratings with Mediaocean's systems, including software used by agencies to plan and buy media. Mediaocean is the dominant provider of data processing for Madison Avenue's media buys, and the deal with Rentrak comes as it is pushing to extend its role into media planning, developing new software enabling agencies to leverage data more strategically to determine what media they buy.

Aereo’s assets raised less than less than $2 million at a bankruptcy auction that ended last week, reports NewBay Media. The New York-based company had been expecting bids between $4 million and $31.2 million.

Facebook releases a mobile app version of its Facebook Ads Manager for small and medium-sized business. It gives advertisers more help in creating ads plus more timely alerts about when ads are about to stop running or when a budget limit is approaching. It also allows for ad editing and ad performance monitoring.

A scant 1 percent of mobile apps are paid for when downloaded, says a new global study by Juniper Research. Money for most apps now comes from one-off purchases of premium content, advertising and subscriptions – all within the app. The number of apps downloaded is projected to increase 28 percent this year, passing 235 billion. Games will continue to dominate the download categories.



Natural Products Expo West 2015
March 5-8, 2015 | Anaheim, Calif.
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International Home + Housewares Show
March 7-10, 2015 | Chicago
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DRMA Chicago Reception
March 9, 2015 | Chicago
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Response Expo 2015
April 21-23, 2015 | San Diego
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Vice President of Business Development - Marketing Maven PR
Location: New York
Posted: 3/3/15

Position: Vice President of Direct Response Marketing - Clearcall Solutions
Location: Chandler, Ariz.
Posted: 2/27/15

Position: Digital Marketing Analyst - Lifes2good
Location: Chicago
Posted: 2/17/15

View All Jobs:
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