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Response This Week March 30, 2016

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30 Mar, 2017



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Nielsen: Pay TV Drops But Still No. 1 
NEW YORK – Nielsen’s fourth-quarter 2015 total audience report says that although the number of pay-TV households dropped below the 100 million mark, Americans opt for TV over all other media.
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Total TV, Video Rise Slightly; OTT Fastest Growing  
NEW YORK – New reports show a trend of slightly rising TV and video viewing and dramatically rising rates of over-the-top (OTT) video viewing.
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Paid Media Spending Growth Slower Than Previously Expected 
NEW YORK – Even though paid media spending will rise by 5.1 percent, overall growth in 2016 will be slower than previously expected, according to eMarketer.
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Set-Top Unlocking Proposal Fight Lingers; Execs Back FCC 
WASHINGTON – The latest move in the fight over Federal Communications Commission (FCC) chairman Tom Wheeler’s set-top box unlocking proposal came from those who support the idea.
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Report: Rovi and TiVo in Talks to Merge 
SANTA CLARA, Calif. – Several sources including The New York Times and Variety are reporting that TiVo and Rovi are in talks to merge.
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Diray Media, an integrated direct response media agency in Wilton, Conn., hires Al Diem as director of business development. 

InterMedia Advertising® names Nick Cavarra vice president, new business development.

Kinetic Worldwide, an agency specializing in out-of-home advertising, is driving awareness of refugees’ needs through railroad station video screens in Munich, Germany.

Adaptive Medias and AdSupply merge to create anti-ad blocking technology called BlockIQ that detects and bypasses ad blockers.

A new study by Deloitte says 90 percent of U.S. consumers multitask while watching TV. Among those, 33 percent typically browse the Web, but less than 25 percent of all consumers’ multitasking activities are directly related to the show they are watching.

The image-based social network Pinterest expects to rake in $3 billion in revenue in 2018. It reportedly took in $100 million last year. During the first half of 2016, the company is expecting international users to account for more than 50 percent of its overall audience, a source tells The Wall Street Journal.

Netflix admits it has been throttling its video streams on the Verizon Wireless and AT&T mobile networks, reducing the default bitrate to 600kbps in order to help users stay under their data caps. Netflix said it has been applying this default bitrate worldwide across most mobile carriers for more than five years.

Comcast teams with the U.S. Department of Housing and Urban Development’s (HUD) ConnectHome initiative on a pilot that will extend its Internet essentials program to public housing residents in Miami, Nashville, Philadelphia, and Seattle.

Time Warner and 21st Century Fox were among a vast list of media companies criticizing a religious liberty bill that passed the legislature in Georgia, which opponents say encourages discrimination. “The discriminatory language and intent of Georgia’s pending religious liberty bill … clearly violates the values and principles of inclusion and the ability of all people to live and work free from discrimination,” read a Time Warner statement. Georgia Gov. Nathan Deal vetoed the bill on Monday, though an effort by the state legislature’s Republicans to override the veto may be on the way.

The National Academy of Television Arts & Sciences says there will be no telecast of this year’s Daytime Emmy Awards. The group says “the current climate for awards shows prohibits the possibility of a telecast this year.”

Hulu releases a virtual reality app for Samsung’s Gear VR headset that lets consumers watch 360-degree videos and view Hulu’s entire catalog of TV shows and movies via a virtual living room. Netflix launched an app on the Gear VR last fall, but is currently only giving its users access to its regular catalog on the VR headset.

The Library of Congress designates the recording of George Carlin’s “Seven Words You Can Never Say On Television” routine, the one that launched the Federal Communications Commission’s (FCC) crackdown on indecency, a national treasure. Carlin’s 1972 album, Class Clown, was among 25 landmark recordings added last week to the library’s National Recording Registry, recognized for their “cultural, artistic and/or historical significance to American society and the nation’s aural legacy.”



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director, Business Development - Consumer Attorney Marketing Group (CAMG)
Location: Woodland Hills, Calif.
Posted: 2/27/16

Position: Assistant Director, Direct Response Marketing - The Art Institute of Chicago
Location: Chicago
Posted: 2/26/16

Position: Project Marketing Manager - Central 1 Credit Union
Location: Vancouver, B.C., Canada
Posted: 2/2/16

View All Jobs:
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