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Response This Week March 28, 2012

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28 Mar, 2016

DIGITAL EDITION

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INDUSTRY NEWS
FTC Report Lays 'Do Not Track' Responsibilities on Data Brokers 
The Federal Trade Commission (FTC) has stopped short of calling for a new "Do Not Track" law, instead saying Congress should enact a law that "would provide consumers with access to information about them held by a data broker (such as Lexis Nexis or U.S. Search)," according to an official statement released Monday by the commission.
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Google Users Sue Search Engine Giant Over New Privacy Policy 
California and New York residents have filed two separate lawsuits – eventually seeking class-action status – against Google, alleging that recent changes to the search engine's privacy policy violate users' privacy rights, according to court documents.
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Spanish-language Media Soars as Total Ad Expenditures Stagnate 
Total advertising expenditures increased 0.8 percent in 2011 to $144 billion, according to data released by Kantar Media. While general marketing media including digital – with the exception of TV – remained stagnant during the last quarter of 2011, Hispanic TV, magazines and newspaper all experienced significant growth.
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FTC Settles Two More Cases on Marketing with Fake News Sites 
Two more online marketers will stop using fake news websites to promote acai berry supplements and "colon cleansers" as weight-loss products after settling with the Federal Trade Commission (FTC).
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Small Businesses Drive Social Media – And Vice Versa 
In contrast to a few years ago when small businesses were almost nonexistent online, entrepreneurs and start-ups are increasingly using social media to connect with consumers and promote growth, according to a new survey by Citibank.
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Job Board

NEWS CORNER

Viacom Media Networks announces the promotion of Adam Tucker to vice president of ad sales for its Kids & Family networking group. The company also adds two account executives in that group, promoting Steve Capitelli to the role and adding Kristine Laibach, as well.

Pacific Media Technologies, a digital video services facility dedicated to customization, duplication and distribution of short- and long-form content, announces it will merge with Pacific Digital Media Services, a provider of encoding, digital asset management and multiplatform digital content distribution.

RURAL TV, a multimedia agribusiness and rural lifestyle network, announces the launch of its website, MYRURALTV.com.

The Inter/Media Group of Companies announces its headquarters will relocate from Encino, Calif., to Woodland Hills, Calif., at the end of March.

Global Infomercial Services announces it will be the exclusive international distributor for Tracy Anderson’s Metamorphosis workout DVD series.

Adobe Systems Inc. unveils the addition of cross-visit analytics and other cutting-edge capabilities to Adobe Discover, an analytics and segmentation solution within the Adobe Digital Marketing Suite.

Venable LLC adds Leonard L. Gordon, the Federal Trade Commission’s (FTC) former northeast regional director, as a partner in both its advertising and marketing and antitrust practices in its New York office.

Dydacomp, a provider of business technology platforms for small- and mid-sized E-commerce and multichannel merchants, announces that buySAFE Inc. will be included as an integrated feature of SiteLINK 7, the newest release of its E-commerce software that will allow online merchants on the SiteLINK platform to enable buySAFE with one-click activation and try the solution for 30 days at no cost.

Invata Intralogistics, a provider of supply chain and facilities optimization, software and controls, announces that Steven O’Brien has been named senior account executive.

SmartMune, a dietary supplement product designed to enhance immune function, launches a national TV campaign to unveil the new brand on Mar. 31 to consumers across the U.S.

ID Digital Media Inc. announces the launch of its smartphone application development arm, servicing the interactive media needs of the film industry.

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Response Expo 2012
15 May, 2012 - 17 May, 2012 | Hilton San Diego Bayfront | San Diego | California | United States (USA)
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3 Apr, 2012 - 4 Apr, 2012 | San Francisco | California | United States (USA)
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NAB Show 2012
14 Apr, 2012 - 19 Apr, 2012 | Las Vegas | Nevada | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Executive, Media Funding
Location: Malibu, CA
Posted: 3/13/12
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Position: Digital Strategist, Landmark Personnel Inc.
Location: New York, NY
Posted: 3/5/12
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Position: Account Executive, Creative Productions
Location: Long Beach, CA
Posted: 2/27/12
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