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Response This Week March 25, 2015

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25 Mar, 2016



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FCC Hears Fallout Over Net Neutrality Rules 
WASHINGTON – Federal Communications Commission (FCC) members got an earful last week from Republican lawmakers at several congressional hearings. They are irate over new net neutrality rules.
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Ad Spending Rises 0.7 Percent in 2014 Thanks to Elections, Winter Games 
NEW YORK – Even years are typically good ones for U.S. ad spending, but 2014 bucked that trend.
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Retail CFOs: Online Buying Will Soar in 2015 
NEW YORK – Nearly four out of five (78 percent) retail chief financial officers (CFOs) expect online sales to grow in 2015, says a new BDO USA survey.
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WSJ: Apple Launching Streaming TV This Fall 
NEW YORK – The Wall Street Journal reports that Apple will offer online access to live broadcast network TV and an on-demand library as soon as this fall.
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Data-Driven Marketing Continues Steep Ascent 
NEW YORK – Nearly 40 percent of U.S. marketing pros expected their companies’ investment in data-driven marketing (DDM) to increase between fourth-quarter 2014 and first-quarter 2015, with about one-quarter of that group estimating a significant rise, says a study by the Direct Marketing Association (DMA) and Winterberry Group.
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NEW a2b 468 9-24-14

Empower MediaMarketing, an independent media agency, announces plans to allow advertisers to buy local broadcast TV inventory via programmatic channels. Empower has partnered with the E.W. Scripps Company and invested in Savveo, an ad tech startup focused on local media, to put the pipes in place. Local programmatic ad inventory from Scripps-owned TV stations is expected to be available to Empower clients by second-quarter 2015, per a release.

Yahoo asks a judge to deny class-action status to a group of people who are suing the company for scanning their e-mail messages. The company says questions about whether users consented to the scans can only be answered on a case-by-case basis.

AppNexus, a large programmatic ad tech firm, announces it has acquired Yieldex, a publisher monetization platform. A source confirms the cash-and-stock deal was worth about $100 million, as initially reported by The Wall Street Journal.

Mr. T, of former “A-Team” stardom, signs on to host a home renovation series called “I Pity the Tool” for DIY Network, The Hollywood Reporter says. Each episode of the series will see Mr. T and his team – including HGTV Design Star winner and interior designer Tiffany Brooks break down walls and tear out old rooms to give a family a home makeover.

Apple extends its mobile advertising network to its music streaming iTunes Radio service through programmatic ad buying. Previously, advertisers had to buy through Apple’s iAd sales staff. The new feature also comes with updated targeting capabilities, using customer phone numbers and e-mail addresses that can be cross-referenced anonymously against marketers’ data.

Conde Nast Entertainment (CNE), the multichannel video production arm of the high-end magazine publisher, partners with Rapt Media to create interactive digital video content for CNE’s media brands, including both editorial programming and advertising.

New York State regulators are again delaying a decision about whether to approve Comcast’s $45 billion merger with Time Warner, Stop the Cap reports. The state’s Public Service Commission now expects to issue a decision by April 20. Federal regulators also recently suspended their review of the merger. expands its one-hour Prime Now delivery service to Baltimore and Miami. The service, which was previously available only in Manhattan, offers one-hour delivery on tens of thousands of items through a mobile app. Prime Now is available from 8 a.m. to 10 p.m., seven days a week. Two-hour delivery is free, while one-hour delivery, available in select ZIP codes, costs $7.99.

Instagram is now the fastest growing social medium in the United States – the number of users increased nearly 60 percent in 2014, bringing its U.S. monthly user base to 64.2 million people, eMarketer reports.

PricewaterhouseCoopers releases research that says the United Kingdom suffered a net loss of 987 brick-and-mortar retail stores in 2014, and it places the blame on factors such as mobile technology. The year before, the figure of store closures in the U.K. was three times lower.

Sunday is the best day of the week for consumers to watch videos about your product, says a study from e-commerce technology company Invodo. Shoppers were most likely to view or engage with a product video on a Sunday than any other day of the week. The report also finds online shoppers who watch videos about the products they were considering are 1.6 times more likely to make a purchase that those who don’t. 

A Pew Research study of 32 emerging/developing nations says 64 percent of respondents said the Internet has had a good influence on education, versus 18 percent who said it has had a bad influence. Only 29 percent said the Internet has had a positive influence on morality, while 42 percent said it had a negative influence.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Vice President of Direct Response Marketing - Clearcall Solutions
Location: Chandler, Ariz.
Posted: 2/27/15

Position: Digital Marketing Analyst - Lifes2good
Location: Chicago
Posted: 2/17/15

Position: Director of Analytics - International Fellowship of Christians and Jews
Location: Chicago
Posted: 2/10/15

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