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Response This Week March 23, 2016

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23 Mar, 2016

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INDUSTRY NEWS
Thrills Without Spills: Renowned Artist and World Trade Center Wire Walker Philippe Petit Delivers Response Expo Keynote on April 26 
SANTA ANA, Calif. – Philippe Petit, universal poet laureate of the high wire and best known for his 1974 walk between the twin towers of New York’s then-new World Trade Center, will help attendees celebrate the beginning of the 10th Response Expo by delivering a stirring and creative keynote address. Presented by Havas Edge, Petit will appear at 5:30 p.m., Tuesday, April 26, at the Hilton San Diego Bayfront to kick off the three-day event.
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Game Over? Fan Duel, Draft Kings Lose New York … for Now 
ALBANY, N.Y. – It’s game over – for the moment – for daily fantasy sites DraftKings and FanDuel in New York. The two will stop operating paid contests in the state immediately, the state’s attorney general’s office announced Monday.
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Turner Looking at Digital and Direct-to-Consumer Expansion 
ATLANTA – Turner plans to pump $20 million into CNN’s digital products to expand reach and fend off a new crop of online media companies. Andrew Morse, executive vice president of editorial of CNN U.S., told the Wall Street Journal the investment will focus on three areas: Web video, mobile, and global expansion.
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AT&T to Host Nationwide ‘Addressable Upfronts’ 
DALLAS – AT&T AdWorks reports it will host the industry’s first “Addressable Upfronts” beginning in April to help marketers target specific audiences at a household level. The upfronts will feature more than 100 events and AT&T says it will highlight its linear addressable TV efforts and cross-screen addressable opportunities.
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Digital Video Ads Grow but Get Shorter 
NEW YORK – Digital video advertising and subscriptions continue to grow, revenue in the U.S. is up, and forecasts for digital ad spending are bullish, according to a new eMarketer report, “Q1 2016 Digital Video Trends: Monetization, Audience, Platforms and Content.”
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NEWS CORNER

Concepts TV Productions of Towaco, N.J., launches a new division called Concepts Video Productions that will serve the medical and pharmaceutical industry and create video content for the Web, training materials, and new product launches.

a2b Fulfillment is recognized as a Multichannel Merchant (MCM) Top 3PL for 2016 as the leading third-party logistics providers in the retail industry.

PSE&G, New Jersey’s oldest and largest gas and electric utility, and PSEG Long Island, name Marketsmith Inc., of Cedar Knolls, N.J. as the utilities’ agency of record.

Diray Media, a direct response ad agency focusing on integrated direct response, announces a new name, new look and new website: DirayMedia.com.

Medical Care Alert earns the industry’s coveted Angie’s List Super Service Award for 2015, reflecting exemplary service provided to members of the consumer review site.

99designs, an online graphic design marketplace, celebrates its eighth consecutive year of double-digit growth, achieving revenue approaching $60 million. 99designs facilitates more than 10,000 design contests every month and customers have launched more than 500,000 design contests over the life of the company.

Creative social media marketing agency PopShorts is selected as a Shorty Award Finalist in the Home & Décor and Sports categories.

Amazon.com sets up a new Web page called the Amazon Cable Store, offering services from Comcast, including standalone broadband service, double-play, and triple-play packages. Comcast says pricing offered via Amazon.com is identical to what is available via existing sales channels.

Commercials are more likely to be recalled when they appear in TV shows that provoke an emotional response, says a new study by research company Canvs. The study examined viewers’ reactions to shows on Twitter and, when their tweets contained emotional responses to a show, as measured, those viewers were 48-percent more likely to recall an ad than viewers who watched programs that drew less of a reaction.

Global advertising-supported video-on-demand (VOD) services, Internet-based and otherwise, continue growing – but the advertising content isn’t satisfying TV consumers, says Nielsen. Some 66 percent of global respondents say most ads in VOD content are for products they don’t want. Another 62 percent who watch VOD say online ads displayed before, during, or after VOD programming are distracting, and 65 percent wish they could block all ads.

Digitalsmiths’ fourth-quarter 2015 Video Trends Report says nearly two-thirds of TV viewers surveyed said that price is a reason to choose Netflix. However, 54 percent of those surveyed also feel that it’s important that all members of a household can create their own profiles. About half value the auto-play to the next episode (next show comes on automatically) feature; 36.5 percent like the pre-made lists of shows, such as Because You Watched, Kids Movies, etc; and 43 percent like the recommendations of shows to watch that are personalized based on what has been previously watched on Netflix. Only 6 percent said that they “do not find any of these features valuable.”

Investment company Barclays downgrades Walt Disney Co. stock, citing subscriber losses at ESPN and the difficulty in growing movie earnings after the blockbusters Frozen and Star Wars. Analyst Kannan Venkateshwar notes that Disney has historically traded at a premium to the rest of the media and entertainment industry because of its franchise studio acquisitions and ESPN’s strength.

UPCOMING DR EVENTS

FEATURED EVENT:

Response Expo 2016
April 26-28, 2016 | San Diego
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ALSO COMING SOON:

NAB Show 2016
April 16-21, 2016 | Las Vegas
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National Hardware Show 2016
May 4-6, 2016 | Las Vegas
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director, Business Development - Consumer Attorney Marketing Group (CAMG)
Location: Woodland Hills, Calif.
Posted: 2/27/16
View/Apply

Position: Assistant Director, Direct Response Marketing - The Art Institute of Chicago
Location: Chicago
Posted: 2/26/16
View/Apply

Position: Project Marketing Manager - Central 1 Credit Union
Location: Vancouver, B.C., Canada
Posted: 2/2/16
View/Apply

View All Jobs:
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