Response research partner DRMetrix is offering free weekly Spend Index™ rankings as part of its commitment to provide the most accurate As Seen On TV product rankings to the DRTV and retail industries.
a2b Fulfillment will serve as a contender prime sponsor at the Eighth Annual Georgia Logistics Summit, April 19-20 at the Georgia World Congress Center in Atlanta.
Lincoln Media Services Inc. announces it recently acquired the Gray Matter LLC multi-client “Reel” distribution process, business contacts, and intellectual property.
Global public relations leader Porter Novelli announces that Jess Schmidt has joined its Los Angeles office as a senior vice president in the consumer brand marketing practice, where she will work with a top consumer client and manage and develop talent.
The Insert Media Council recognizes Media Horizons’ CEO Jim Kabakow for his outstanding achievements and contributions to the world of insert media. Kabakow joined Media Horizons in 1988 and held various sales and account management roles before becoming CEO in 2007.
Facebook unveils five emojis to let users express their emotions about retailers. The icons represent “love,” “haha,” “wow,” “sad,” and “angry.” Users will be able to respond with the icons to all posts, including advertisers, pages, and accounts.
Dish Network and Sling TV, the OTT-TV service targeted to cord-cutters, expands a deal with Willow TV International that will include live HD coverage of international cricket matches from different corners of the globe, including India, Pakistan, Australia, South Africa, and the West Indies. Willow is being offered across South Asian packages on both Sling TV and Dish, they said.
Sinclair Broadcast Group reports total revenue of $611.8 million for fourth-quarter 2015, just a 0.3-percent decrease from the $613.8 million it earned in fourth-quarter 2014. The company attributes the flat revenue to the 85-percent decrease in political ad revenue; it collected $80.3 million of political revenue in 4Q 2014, an election year, versus $11.8 million in 4Q 2015. However, Sinclair saw a 33.1 percent boost in fourth-quarter digital offerings.
iSpot.tv reports the top three most engaging ads on TV as measured by digital share of voice (SOV), including online views, social shares, and likes for the week ending Feb. 23 are: 1) “CATmageddon,” from anti-smoking campaign Truth, with 6.6-percent digital SOV; 2) AT&T’s “Siri,” with 4.5 percent; and 3) Mountain Dew Kickstart’s “Puppymonkeybaby” spot, with 3.9 percent.
Frontier Communications plans to launch a video service to more than 40 markets, representing about 3 million homes, during the next four years. That offering, delivered via IP, will lean fairly hard on Frontier’s fiber-to-the-node platform, though it will also be using FTTP networks it has obtained, and will soon obtain, from Verizon Communications.
Viacom reports it would consider selling a minority stake in Paramount Pictures. The company says it has been approached by several strategic investors. The announcement comes after prominent Viacom investors called on the CEO to consider selling all or part of Paramount, along with other steps to improve Viacom’s long-term fortunes.
HSN reports that for the first time ever, more than half (52 percent, nearly $2 billion) of its sales came from digital channels. But fourth-quarter net sales decreased 2 percent and adjusted EBITDA decreased 3 percent. Mindy Grossman, CEO, says the results were expected “given the highly promotional retail environment, our significant comps from a year earlier, and the deliberate actions we are taking to reposition certain merchandise categories and brands to position HSNi for strong long-term growth.”